How to Use Social Media to Build not just a Brand but a Movement: How can you build a movement for your brand using social media? I will share with you how being a champion, inspiring others and broadening your tent can result in a movement that your stakeholders and customers will rally behind. I will share how I built the Tech By Superwomen movement using these three principles and will examine how major brands are also successfully leveraging these three approaches to build their own movements. Come for inspiration as well as practical examples of how you can implement these takeaways in your marketing strategy.

1. Build Movements, Not Brands
How to use social to inspire your customers
to rally behind you
#EBEDominicana
Cathryn Posey
Tech By Superwomen Founder
@catpoetry

3.  Be a champion
 Inspire
 Expand your tent

4. Be a champion.
Use your platform to tell the story of your
customers, to advocate for their needs
and empower them with resources.

5. Tech By Superwomen champions
mentorship

7. Dove champions real beauty

8. Video (3 minutes): Dove’s Real Beauty Sketches
http://www.youtube.com/watch?v=XC3g_NHQS4

9. Inspire.
Use your platform to provide inspiration
and motivation for your customers.

10. Tech By Superwomen inspires
women to connect at SXSW

12. Nike inspires everyone to find their
greatness

13. Video (32 seconds): Nike: Find Your greatness
http://www.youtube.com/watch?v=6ofLNBWSwc0

14. Expand your tent.
Reach beyond your current target
audience to bring in new customers and
brand advocates.

15. Tech By Superwomen
expands the tent

16. “The door to power opens from the
inside.”
-Sandi Posey

17. Disney and the Doc McStuffins
sensation
Image: NYT article

18. Video (31 seconds): Doc McStuffins Disney Preview
http://www.youtube.com/watch?v=JHKaplDcGag

19. Don’t go it alone…

20. Go farther by by building a
movement that inspires your
customers to join you.
#EBEDominicana
@catpoetry / Tech By Superwomen
CathrynPosey@gmail.com
www.techbysuperwomen.com