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Business Networking with
 Social Networking Tools

          Lara Eve Feltin
        lara@biznik.com
Biznik.com
An Online Community that meets in the Real World.
Biznik Events

           •   Relevant to business.

           •   No sales seminars allowed.

           •   Can network...
Biznik Articles

              •   Authors have profiles
                  on Biznik.

              •   All articles have ...
“Business Networking”
       through
 “Social Networking”
     (how are these related?)
“Business Networking”
   (means different things to different people)



• job seeking
• passing “leads” and referral mark...
If you try to sell to me
   with social media,
      you will fail.
Social Networking
    building relationships +
strengthening your reputation
                =
 Investing in social capital
So. Where to begin?
In the era of social media...

Participation = Marketing
1. Listen.
(Visit the web site, see who’s there.)



2. Engage.
(Introduce yourself, comment & RSVP.)



3. Add value.
(Pa...
Before an event...


•   See who RSVP’d

•   Make a note of who’d
    you like to meet.

•   Contact them ahead
    of tim...
At the event...

 You would
have spent all
evening with
    them.
                                     But you’ll
        ...
After the event...
                 (I misplaced her card...)


                                             Her profile.
Y...
If you have just 10 minutes/day...
Three ways to
 promote your business
in an online community:
 (Hint: direct selling is not one of them.)
1. Ask a question.
        “The ten listed were helpful,
can you go into more depth on number 3...?”
2. Extend the conversation.
 “Your top ten inspired me to share number eleven...”
3. Challenge the author.
“Thank you for sharing your ten, I disagree with number 6...”
Results:

• Building relationships with other members.
• Strengthening your reputation.
• Adding value through participati...
Three options for business:

        linkedin.com   corporate, manage contacts


        biznik.com     local, independent...
Further reading:




                                            by
     by                   by
                         ...
Thank you!
      Find me on Biznik:


  Lara Eve Feltin, Co-founder
biznik.com/members/lara-feltin
        lara@biznik.com
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IABCSeattle Lara Feltin - Biznik - Social Media

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Lara Eve Feltin presented at IABC/Seattle's Social Media Seminar on March 5, 2009 about the organization of Biznik social networking and community building

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IABCSeattle Lara Feltin - Biznik - Social Media

  1. 1. Business Networking with Social Networking Tools Lara Eve Feltin lara@biznik.com
  2. 2. Biznik.com An Online Community that meets in the Real World.
  3. 3. Biznik Events • Relevant to business. • No sales seminars allowed. • Can network with the other attendees online.
  4. 4. Biznik Articles • Authors have profiles on Biznik. • All articles have a comments field. • Articles turn into conversations.
  5. 5. “Business Networking” through “Social Networking” (how are these related?)
  6. 6. “Business Networking” (means different things to different people) • job seeking • passing “leads” and referral marketing • handing out business cards to strangers
  7. 7. If you try to sell to me with social media, you will fail.
  8. 8. Social Networking building relationships + strengthening your reputation = Investing in social capital
  9. 9. So. Where to begin?
  10. 10. In the era of social media... Participation = Marketing
  11. 11. 1. Listen. (Visit the web site, see who’s there.) 2. Engage. (Introduce yourself, comment & RSVP.) 3. Add value. (Participate: host an event, write an article.)
  12. 12. Before an event... • See who RSVP’d • Make a note of who’d you like to meet. • Contact them ahead of time.
  13. 13. At the event... You would have spent all evening with them. But you’ll excuse yourself soon and go meet her.
  14. 14. After the event... (I misplaced her card...) Her profile. Your profile. Find her via the event archive. Send her a message through Biznik.
  15. 15. If you have just 10 minutes/day...
  16. 16. Three ways to promote your business in an online community: (Hint: direct selling is not one of them.)
  17. 17. 1. Ask a question. “The ten listed were helpful, can you go into more depth on number 3...?”
  18. 18. 2. Extend the conversation. “Your top ten inspired me to share number eleven...”
  19. 19. 3. Challenge the author. “Thank you for sharing your ten, I disagree with number 6...”
  20. 20. Results: • Building relationships with other members. • Strengthening your reputation. • Adding value through participation.
  21. 21. Three options for business: linkedin.com corporate, manage contacts biznik.com local, independent quick, easy updates twitter.com
  22. 22. Further reading: by by by Geoff Livingston Charlene Li Matthew Fraser Brian Solis Josh Bernoff Soumitra Dutta
  23. 23. Thank you! Find me on Biznik: Lara Eve Feltin, Co-founder biznik.com/members/lara-feltin lara@biznik.com

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