Let me Introduce myself, I'm Michael Purnama, a strategic planner from Ogilvy & Mather Indonesia. I look for insights and create strategy decks for a living. It's valentine's day today, so I guess why not create a deck for my girlfriend Beata (PS: We're on a LDR relationship).

1. Igniting the magic spark
on Valentine’s Day
Client : Katarina Beata
Date : 14 February 2018 (3rd valentines together)
MP-01-II-XVII-BTA
MP

2. Project objective
To give butterflies upon client’s
stomach this valentines day
(PS: not literally)
Task
• Create a better understanding
towards the client’s and my feelings
for each other
• Create a kick-ass presentation that
melt the heart of the client
Indicator of success
• The amount of “W’s” in the
“Awwww” that are spoken after the
client saw this
• The redness that emerges from
client’s (big) cheeks.
• The amount of comments received
after sharing this to social media.

3. Meet our client and our
target market.
Katarina Beata is a 20 year old girl who is the client of
this project and my girlfriend, she is beautiful but also
shaped like a potato. Her face shape-shifts in many
different ways and she’s a professional baby imitator.
Complaining is her hobby, she is both a hospitality
student and an Indomie business owner. Her
intelligence are very appreciated among her peers yet
she can be very intimidating to people she doesn’t like.
Target Market Valentine’s day special

4. What I love in life Valentine’s day special
0
25
50
75
100
Beata Nasi Goreng Kendrick Lamar's DAMN Bali Free stuffs
Apparently Beata tops the list of
what i love.

5. 0
30
60
90
120
2014 2015 2016 2017 2018
My love towards her Her annoyance level
The love x annoyance growth level Valentine’s day special
On 2017 onward Beata
grew to be less annoying
Demanding AF at this
period

6. Love/hate positioning map of Beata Valentine’s day special
More human
Less Human
Love Hate
Her twin
mother
Me
(obviously)
Rachel
Ahok
Coco
VC
Body Shop Cute hotels
Cute bowls
Mbah
Anies
Baswedan
Wonton
Cockroach
Excercise

7. My closest competitor
(family not included)
Valentine’s day special
Coco the dog
My biggest competitor so far,
she has the ability to steal
attention and hearts. All my
attention is transferred to her
when she’s around.
Ahok
The greatest governor in
the history of Jakarta, I
have no problem against
Him tho. Hope you got out
of prison fast Pak Ahok :(
Vigilant Citizen
The root of her conspiracy theorist
behavior, can sometimes be such
a distraction when we’re skype-ing

8. What I love about Beata Valentine’s day special
0
25
50
75
100
TBH I dunno why The cheeks Cook great nasgor Smart Takes care of me
It’s about 50% of her face
I think she put a spell on me

9. Insights on our Long Distance
Relationship

10. The Faraway Phase
This is the shittiest phase,
where we can only
contact through skype
and facetime. After a
while you’ll get used to it.
The Honeymoon Phase
This is when she gets back
yet you still have a
deadline, it’s both beautiful
and shitty. It’s necessary in
order to continue
End-of-tunnel Phase
The end of LDR, what
we’ve been waiting for.
It’s a big unknown which
we’ve not yet come to
see.
The 3 Phases of Long Distance
Relationship
Valentine’s day special

11. 6%
17%
11%
22%
44%
The f*ckin wifi
Me not noticing where I am
My red t-shirt
My uncleanliness
Me not saying I love you enough
What causes conflict in our LDR Valentine’s day special
Low connection
I don’t know why but she
always has sh*tty wifi. Oh and
she clearly hates my red t-shirts
even though red is my favorite
color.

12. What we talked about on daily
conversations
Valentine’s day special
Saying “Babe”
in many
different ways
I love yous
Complaining
Hopes
and
dreams
Dogs
Making
weird
noises
* The larger the circle, the bigger the amount
To be honest,
We look retarded when we’re
talking

13. Let’s take a short break.
Here’s 100 goldies

14. After 3 years of practice and
research, I’ve come to find the
strategy to overcome LDR

15. The LDR equation
Valentine’s day special
Trust
Great Wifi
Being stupid
together
These three factors are the
stuffs that let’s LDR succeed, all
three are important to achieve
the goal.
Perfect
Too
serious
You cant even
see each other
Jealous
Idiots

16. Valentine’s day special
Great Wifi
Wait, after thinking about it,
Wifi is the most important
The LDR equation

17. Summary
Long distance relationship is hard, but when I’m in it together with you, it becomes so
much easier.
Although it feels like we’re chasing dreams and dating with pixels on the computer,
your presence is forever and always irreplaceable.
Thank you for being a great partner, a stupid potato, a trusting baby and a supporting
girlfriend.

18. Happy valentines
day baby.
3 months more to
go
I Love you
-Mike