How to get a distinction in your MBA dissertationLaura Janes
A guide on succeeding in your MBA project/dissertation from an MBA graduate who's project achieved a distinction and received the prize for highest academic achievement. Presentation for part of the Bath MBA project workshop.
Engage and Inspire Through Collaborative Problem SolvingJaimi Kercher
Presentation for the Professional Women's Association (PWA) Conference at UCSB.
As a manager, our tendency is to believe we must “have it all figured out” in order to provide clear direction to our teams. But, what happens if we engage our staff in ideation and planning for our projects? This approach creates a broader range of possibilities, lifts the sole burden of decision making from the manager, and inspires ownership and sense of purpose to provide more job satisfaction among our staff. This hands on workshop will demonstrate the power of leveraging the unique talents of your team and some practical methods for bringing them together to create more robust, innovative, and diverse solutions.
How to get a distinction in your MBA dissertationLaura Janes
A guide on succeeding in your MBA project/dissertation from an MBA graduate who's project achieved a distinction and received the prize for highest academic achievement. Presentation for part of the Bath MBA project workshop.
Engage and Inspire Through Collaborative Problem SolvingJaimi Kercher
Presentation for the Professional Women's Association (PWA) Conference at UCSB.
As a manager, our tendency is to believe we must “have it all figured out” in order to provide clear direction to our teams. But, what happens if we engage our staff in ideation and planning for our projects? This approach creates a broader range of possibilities, lifts the sole burden of decision making from the manager, and inspires ownership and sense of purpose to provide more job satisfaction among our staff. This hands on workshop will demonstrate the power of leveraging the unique talents of your team and some practical methods for bringing them together to create more robust, innovative, and diverse solutions.
Finding a Fit: How to Evaluate a Company's Culture and the OpportunityPoornima Vijayashanker
Ever looked at a job description and thought, "Wow I am totally NOT qualified..." Or left an interview thinking, "Hmm I don't even know what it's like to work there." Or wonder, "What happens after I accept this offer?"
If you've ever been too afraid to apply for a position, thinking that it might be a stretch, but desperately wanted to be more than just gainfully employed, and instead feel fulfilled, challenged, and appreciated, then the first forum on 2014 is for YOU!
In this upcoming forum titled Finding a Fit, you'll learn:
• Why it's important that you apply to positions even though you might feel under-qualified
• How to determine if a company has a culture that meets your needs
• How to confidently and compassionately set standards for you boss and colleagues before you accept an offer
Personal Branding Tips from Go Put Your Strengths to Work by Marcus BuckinghamLethia Owens, PBS
Personal Branding Tips Compiled by Lethia Owens from the book entitled, "Go Put Your Strengths to Work by Marcus Buckingham: 6 Powerful Steps to Achieve Outstanding Performance". Lethia Owens is a Personal Branding Speaker and Social Media Strategist. Learn more about her work at http://LethiaOwens.com or http://Facebook.LethiaOwens.com.
Since the acquisition of her first startup, Mint.com, Poornima Vijayashanker has transitioned from the role of founding engineer to founder for two startups: BizeeBee and Femgineer. In this talk, Poornima will shed light into the first steps founders need to take when it comes to bringing an idea to life, building a product, and a creating company.
Goal Setting and Goal Achieving Is A Lawful ProcessRobert C. Hinds
Goal-Setting and Goal-Achieving are too distinct activities. One is an 'intellectual' process and the other is a 'Lawful' process. Once you learn and implement the clear 'four-phase system' behind the two, you will become a goal achieving machine. For more of this make sure you visit www.rchinds.com/freebie-friday/ and leave your details.
Public speaking can be scary, but it can also be a great way to catapult your career!
Unfortunately people hold themselves back from speaking at conferences because they either don't know what to share, or feel like they need to be an expert in order to speak.
In this event, you'll learn:
• Why you should speak at technical conferences
• How to brainstorm and come up with topics to talk about
• How to submit a proposal
• How to structure a talk, engage with an audience, and keep those butterflies in your stomach at bay!
In this book, Mark Sanborn gives the map for finding, developing, and utilizing your hidden Potential. This summary gives you a broad view of the book. For full benefit, please purchase the book at your favorite sellers.
Comunication & Storytelling for Product Managers (and anyone else)Christina Wodtke
Half-Day Interactive Workshop
“Get ready to actively participate in your transformation from product manager to product leader”
A product manager rarely has any authority beyond what they can talk people into, thus we need to become really strong communicators. In this half-day interactive workshop, we’ll look at the three kinds of communication: managing up, team communications, and the very important roadshow for getting other groups onboard with your vision. We will use the power of story for formal communication and a combination of techniques from NVC (Harvard’s negotiation project) and the GSB’s “touchy feely” class to make sure your message gets through, and that we are listening effectively.
This special half-day training workshop, with product author and lecturer, Christina Wodtke, is specifically designed for product managers who are looking to really level up their communications skills and who want to use story-telling to effectively communicate with others.
Luxury, elegance and privacy are the foundations that make Quinta do Lago the most exclusive destination in Portugal. The resort founded in 1972 as a small luxury community is now one of Europe’s most desired destinations boasting three of the worlds’ best Golf Courses.
Only 15 minutes from Faro airport, the Estate set in the heart of Ria Formosa Natural Park is one of the most charming and glamorous resorts in the World just a short flight away...
Finding a Fit: How to Evaluate a Company's Culture and the OpportunityPoornima Vijayashanker
Ever looked at a job description and thought, "Wow I am totally NOT qualified..." Or left an interview thinking, "Hmm I don't even know what it's like to work there." Or wonder, "What happens after I accept this offer?"
If you've ever been too afraid to apply for a position, thinking that it might be a stretch, but desperately wanted to be more than just gainfully employed, and instead feel fulfilled, challenged, and appreciated, then the first forum on 2014 is for YOU!
In this upcoming forum titled Finding a Fit, you'll learn:
• Why it's important that you apply to positions even though you might feel under-qualified
• How to determine if a company has a culture that meets your needs
• How to confidently and compassionately set standards for you boss and colleagues before you accept an offer
Personal Branding Tips from Go Put Your Strengths to Work by Marcus BuckinghamLethia Owens, PBS
Personal Branding Tips Compiled by Lethia Owens from the book entitled, "Go Put Your Strengths to Work by Marcus Buckingham: 6 Powerful Steps to Achieve Outstanding Performance". Lethia Owens is a Personal Branding Speaker and Social Media Strategist. Learn more about her work at http://LethiaOwens.com or http://Facebook.LethiaOwens.com.
Since the acquisition of her first startup, Mint.com, Poornima Vijayashanker has transitioned from the role of founding engineer to founder for two startups: BizeeBee and Femgineer. In this talk, Poornima will shed light into the first steps founders need to take when it comes to bringing an idea to life, building a product, and a creating company.
Goal Setting and Goal Achieving Is A Lawful ProcessRobert C. Hinds
Goal-Setting and Goal-Achieving are too distinct activities. One is an 'intellectual' process and the other is a 'Lawful' process. Once you learn and implement the clear 'four-phase system' behind the two, you will become a goal achieving machine. For more of this make sure you visit www.rchinds.com/freebie-friday/ and leave your details.
Public speaking can be scary, but it can also be a great way to catapult your career!
Unfortunately people hold themselves back from speaking at conferences because they either don't know what to share, or feel like they need to be an expert in order to speak.
In this event, you'll learn:
• Why you should speak at technical conferences
• How to brainstorm and come up with topics to talk about
• How to submit a proposal
• How to structure a talk, engage with an audience, and keep those butterflies in your stomach at bay!
In this book, Mark Sanborn gives the map for finding, developing, and utilizing your hidden Potential. This summary gives you a broad view of the book. For full benefit, please purchase the book at your favorite sellers.
Comunication & Storytelling for Product Managers (and anyone else)Christina Wodtke
Half-Day Interactive Workshop
“Get ready to actively participate in your transformation from product manager to product leader”
A product manager rarely has any authority beyond what they can talk people into, thus we need to become really strong communicators. In this half-day interactive workshop, we’ll look at the three kinds of communication: managing up, team communications, and the very important roadshow for getting other groups onboard with your vision. We will use the power of story for formal communication and a combination of techniques from NVC (Harvard’s negotiation project) and the GSB’s “touchy feely” class to make sure your message gets through, and that we are listening effectively.
This special half-day training workshop, with product author and lecturer, Christina Wodtke, is specifically designed for product managers who are looking to really level up their communications skills and who want to use story-telling to effectively communicate with others.
Luxury, elegance and privacy are the foundations that make Quinta do Lago the most exclusive destination in Portugal. The resort founded in 1972 as a small luxury community is now one of Europe’s most desired destinations boasting three of the worlds’ best Golf Courses.
Only 15 minutes from Faro airport, the Estate set in the heart of Ria Formosa Natural Park is one of the most charming and glamorous resorts in the World just a short flight away...
L’estime de soi est subtile, s’infiltre dans notre quotidien et affecte notre façon d’être, nos relations et la vision que nous avons de nous-mêmes et des autres. Peu importe votre profession, votre âge, votre nationalité, l’estime de soi est dans tout être humain.
Être à l’affut de son importance permet d’améliorer notre vie dans toutes les sphères qui la composent.
Cette courte présentation vous offre quelques outils pertinents et faciles à mettre en pratique.
Creating Content That Doesn’t Suck – How to Write Killer Copy, Connect with C...Galvanize
Members of Galvanize's marketing team explain the tactics they used to drive more traffic, conduct audience research, and write content that doesn't suck.
Presentation on blogger outreach and online PR to the Edinburgh Online Marketing Meetup group - a group of professional marketers, public relations pro's and SEO pro's.
Content Marketing: How to Successfully Convert Content into Customers451 Marketing
We’ve all heard the battle cries – traditional marketing is dead! Content is king! Savvy consumers are tired of being sold to and marketers need to create a constant flow of new content, from blog posts to social media updates, ebooks to webinars. But, how do you get started? What types of content should you create and how can you ensure that it will ultimately help your brand achieve measurable business goals?
In this 451 Marketing webinar, you’ll learn the steps to planning a dynamic content marketing strategy for your brand. From defining your audience to measuring your results, you’ll learn how to use effective content marketing to improve search rankings, drive traffic to website, and nurture relationships with leads and clients.
Set up a content marketing strategy onlineAgence Tesla
Learn how to set up a content marketing strategy online : editorial strategy, types of content, best practices for content management, writing for SEO, where to find resources and inspiration, including tools & case studies.
This presentation is all about meaning and importance of content writing, tools required by a content writer and tips and tricks to become a content writer.
Content creation principles
Mini creative writing
The power of purpose
Mini creative brief
Writing content guidelines
Blogs and articles
White papers and e books
Video blogs
Podcast
Webinar
Plan videos
Game Changer: 5 Steps to Maximize Your Social Media ImpactMelinda Venable
Some of the most frequently asked questions about social media are, “sure we’re talking to a lot of people, but how do we know we’re being effective? How do we take our work to the next level? And how do we measure what we’re doing?” Learn how you can increase the effectiveness of your social media performance on all counts.
How to increase visibility of your company and accelerate your career by branding yourself on Linkedin? The art of personal branding today is more than just being active on social media. The crux is about communicating your personal life vision and mission into a prominent summary, portfolio and recommendation. Linkedin is the de facto marketplace for all kinds of business connections from client to vendors to partners to potental hirers. This seminar will guide you on 10 areas of Linkedin profiling to tranform you into an All-Star status with a higher Social Selling Index.
A content strategy...
is not a single solution or a single deliverable
It is a detailed process and an aggressive mindset
It is a continual process of improvement, focused on the use of content and content messaging and focus to achieve strategic organizational goals
If you're in tune with the realization that the content that you market for your business is constantly evolving - you're practicing Content Strategy
4. Overview
In the next 45-60 minutes we’ll cover
• The role of content
• SEO tips for Wordpress
• The “lead”
• SUCCES technique at length
• The most important thing about content
(spoiler: your audience!)
5. Good content
• Provides value
• Relevance indicated by clicks thrus
• Recent, regular, fresh
• Best practice: blog weekly
• Unique v. duplicated
• Diverse with: themes that repeat, special
campaigns, evergreen content
6. Optimizing content for search
• Differentiate with competitors
• For Wordpress,
• Tag every keyword that quickly comes to
mind
• Tag people in the post by first and last name
• Use brand name, add titles/attributes to
images
• Repeat keywords in text and use in post
title, headings, bold, links
7. SUCCES from Made to Stick
Easy to understand, easy to remember
• Simple
• Unexpected
• Credible
• Concrete
• Emotional
• Story
8. SIMPLE
• Don’t bury the lead
• Inverted pyramid
• Simplicity in terms of UX
• Exercise
• High concept pitches – make your case compact
• Hemingway complete stories in 6 words:
“For sale: baby shoes, never used.”
• Tell your brand story as a children’s book to focus on its core message
9. UNEXPECTED
• Element of surprise
• Spark interest
• Test of eyebrows and jaws
• Make people think
• Example
• AIDS training for professional athletes
10. CONCRETE
• Touchable
• Clear
• Example
• Giving tree - donating X dollars produces Y effect
• Other charities seeking donations
11. CREDIBILITY
• Interesting details
• Stats (internal)
• Authorities (external)
• Idea: interview industry leaders
• Caution with stats!
• Active part of brain
12. EMOTIONAL
• 2x as effective
• Makes people care (and give, in the case of nonprofits)
• Argument
“The mere act of calculation reduces people’s charity”
• Case studies
13. STORYTELLING
• Retention
• Visualization and photographic memory
• Example
• Jared of Subway
Easy to identify, easy to take away (simple)
• Exercise
• Examine an article you like and determine the elements that apply
• Share a customer testimonial of a positive product or service experience
Bonus: use all elements of SUCCES from Made to Stick
14. YOUR TURN!
• Use a Style Guide to unify multiple contributors
• Create guidelines for grammar, punctuation, emoticon use
• Define persona of brand/organization
• Eventually – create a Playbook for response and engagement
• Plan your Editorial Calendar for the quarter & tie to strategy
• Review efforts (ex: monthly basis) to prioritize for the future
• Tips on audience, aka the most important thing
Questions? email Judi Huck
@7huck on Twitter
judihuck.com
