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Cheaper Than Therapy
Better Living Through Blogging
     A 2012 WordCamp Presentation
Brenda Baskin
Freelance Writer, Blogger, Professional Worrier
           e-mail: brenbaskin@yahoo.com

             moonbeammcqueen.com
            brenbaskin.wordpress.com
       amillionotherpeople.wordpress.com

               Twitter: @brenbaskin

                                                  2
•   Underwired Magazine
•   The Current
•   Barnett’s Magazine
•   The Dayton City Paper
•   Kalen, Inc.
•   Oatmeal Studios
•   Ephemera, Incorporated
•   And of course, WordPress*
                                3
• First blog: links.net
  Started by Justin Hall in 1994
• Blog - derived from the term “weblog”
  Coined by Jorn Barger in 1997
• “We Blog” – Peter Merholz, 1999
• First entered into a dictionary in 2004
  Miriam-Webster’s “Word of the Year”




                                            4
Platforms (not the shoes)

     Open Diary – 1998
     LiveJournal – 1999
       Blogger – 1999
    Moveable Type – 2001
     WordPress - 2003



                            5
Political   News   SPORTS
Corporate
  Hobbies Education ART
Microblogging Fashion Religion
    PARENTING instructional
Weddings Cooking Photoblogging
        and of course…
                                 6
7
It sure changed mine.




                        8
THERAPISTS                      BLOGS
• charge an average of $110     • Free!
  per hour

• Make you wait at least a      • Can vent any time you want
  week between visits

• Sessions limited to an hour   • Take all the time you need


• Medications can be tricky     • No pharmaceuticals needed

                                                               9
The Wonders of Blogging
• It’s as though someone’s given you a new
  pony!
• Endless supply of blank canvases
• Incredible creative medium
• Leads to good things

• Sacred Dumping ground

                                             10
•   Choose Your Title.
•   Pick a template.
•   Search for a meaningful banner image.
•   Let your tagline be your mission statement.
•   About Page
•   Manifesto / Artist’s statement
•   Your blog is a personal extension of yourself.
•   You can always start another.
                                                     11
•   Creative freedom
•   No visual image of you
•   Fearless writing
•   Instantaneous, non-biased feedback

• Ticks people off
• Can become tricky
• Lawsuits
                                         12
It’s a personal decision.




                            13
If You Build It, They Will Come
• Visit and comment on other blogs.
   – Make sure your name is linked to your blog.
• Visit websites that have written about the same
  subject.
   – Post intelligent comments- leave a link.
• Answer comments on your blog thoughtfully.
• Use social media.
• Bee literrit.
                                                    14
…are invisible.




                  15
•   Comment moderation
•   Don’t tolerate abuse.
•   You can’t save the world.
•   Invite others to weigh in.


                                 16
Ethics
• Tell the truth.
• Be a master of disguise.
• Use your Superpowers
  for good, not evil.
• If you screw up, admit
  it. If necessary fix it.

                                17
• Take responsibility not just for your own words, but for
  the comments you allow on your blog.
• Label your tolerance level for abusive comments.
• Consider eliminating anonymous comments.
• Ignore the trolls.
• Take the conversation offline, and talk directly, or find an
  intermediary who can do so.
• If you know someone who is behaving badly, tell them
  so.
• Don't say anything online that you wouldn't say in
  person.
                                                             18
•   Keep your heart in the right place.
•   Help others shine.
•   Don’t worry- be happy.
•   Avoid apologizing.
•   Accept offers to guest post.
•   Rules? We don’t need no stinkin’ rules.
•   Love what you’re doing.
•   Remember: A blog post is forever.
                                              19
• You can’t run ads on WordPress, but you can
  add a PayPal donation button
• Watch out for scammers.

• Visuals: a gift to your readers
• Best blog information comes from the
  fabulous people at WP, and from fellow
  bloggers.

                                                20
• WP Beginner (wpbeginner.com)

• Lorelle on Wordpress (lorelle.wordpress.com)

• WordPress Support & Forums
  (wordpress.com)



                                             21

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Cheaper than therapy wcf

  • 1. Cheaper Than Therapy Better Living Through Blogging A 2012 WordCamp Presentation
  • 2. Brenda Baskin Freelance Writer, Blogger, Professional Worrier e-mail: brenbaskin@yahoo.com moonbeammcqueen.com brenbaskin.wordpress.com amillionotherpeople.wordpress.com Twitter: @brenbaskin 2
  • 3. Underwired Magazine • The Current • Barnett’s Magazine • The Dayton City Paper • Kalen, Inc. • Oatmeal Studios • Ephemera, Incorporated • And of course, WordPress* 3
  • 4. • First blog: links.net Started by Justin Hall in 1994 • Blog - derived from the term “weblog” Coined by Jorn Barger in 1997 • “We Blog” – Peter Merholz, 1999 • First entered into a dictionary in 2004 Miriam-Webster’s “Word of the Year” 4
  • 5. Platforms (not the shoes) Open Diary – 1998 LiveJournal – 1999 Blogger – 1999 Moveable Type – 2001 WordPress - 2003 5
  • 6. Political News SPORTS Corporate Hobbies Education ART Microblogging Fashion Religion PARENTING instructional Weddings Cooking Photoblogging and of course… 6
  • 7. 7
  • 8. It sure changed mine. 8
  • 9. THERAPISTS BLOGS • charge an average of $110 • Free! per hour • Make you wait at least a • Can vent any time you want week between visits • Sessions limited to an hour • Take all the time you need • Medications can be tricky • No pharmaceuticals needed 9
  • 10. The Wonders of Blogging • It’s as though someone’s given you a new pony! • Endless supply of blank canvases • Incredible creative medium • Leads to good things • Sacred Dumping ground 10
  • 11. Choose Your Title. • Pick a template. • Search for a meaningful banner image. • Let your tagline be your mission statement. • About Page • Manifesto / Artist’s statement • Your blog is a personal extension of yourself. • You can always start another. 11
  • 12. Creative freedom • No visual image of you • Fearless writing • Instantaneous, non-biased feedback • Ticks people off • Can become tricky • Lawsuits 12
  • 13. It’s a personal decision. 13
  • 14. If You Build It, They Will Come • Visit and comment on other blogs. – Make sure your name is linked to your blog. • Visit websites that have written about the same subject. – Post intelligent comments- leave a link. • Answer comments on your blog thoughtfully. • Use social media. • Bee literrit. 14
  • 16. Comment moderation • Don’t tolerate abuse. • You can’t save the world. • Invite others to weigh in. 16
  • 17. Ethics • Tell the truth. • Be a master of disguise. • Use your Superpowers for good, not evil. • If you screw up, admit it. If necessary fix it. 17
  • 18. • Take responsibility not just for your own words, but for the comments you allow on your blog. • Label your tolerance level for abusive comments. • Consider eliminating anonymous comments. • Ignore the trolls. • Take the conversation offline, and talk directly, or find an intermediary who can do so. • If you know someone who is behaving badly, tell them so. • Don't say anything online that you wouldn't say in person. 18
  • 19. Keep your heart in the right place. • Help others shine. • Don’t worry- be happy. • Avoid apologizing. • Accept offers to guest post. • Rules? We don’t need no stinkin’ rules. • Love what you’re doing. • Remember: A blog post is forever. 19
  • 20. • You can’t run ads on WordPress, but you can add a PayPal donation button • Watch out for scammers. • Visuals: a gift to your readers • Best blog information comes from the fabulous people at WP, and from fellow bloggers. 20
  • 21. • WP Beginner (wpbeginner.com) • Lorelle on Wordpress (lorelle.wordpress.com) • WordPress Support & Forums (wordpress.com) 21