Are you making the most from your Affiliate Marketing efforts? Make sure you’re moving forward by learning how to use affiliate network tools, ways to optimize existing posts, methods to include more affiliate links in new posts, and strategies to identify advertisers for almost any topic. Presented at Type-A West 2017 http://typeaparent.com/west

1. Affiliate Marketing Tips &
Tricks
By: Abby Schaller & Jeannine Crooks

2. ShareASale’s Blogger Liaison
@Abby_Schaller

3. Awin’s Client Services Manager
@Jeannine_Crooks

4. What the Acquisition Means for You
ShareASale: Part Of
Awin

5. 6,000 Merchants &100,000+ Affiliates In 180 Countries

6. • Enhancements on compliance,
tracking, tools, payments, etc.
• Access to more Affiliate programs

7. Ultimately ShareASale brings something special to
the Awin mix and it’s only with their input and our
openness that we can ensure this… is incorporated
to make the whole group better, for staff and
partners alike.
Our goal is to become the largest global Affiliate
Network available – and to bring that to you in the
same manner that you’re accustomed to.

8.  Create Affiliate accounts
 Join relevant programs
 Optimize previous posts
 Implement network bookmarklets
 Include Affiliate links in content for
future posts
 Determine which strategy works best
for your blog

9. Affiliate Marketing is GROWING
Expected
marketing
spend within
the Affiliate
channel by
2020
Of
Merchants
run an
Affiliate
program
Of all e-
commerce
purchases
were
affected by
Affiliate
Marketing in
2016
More is
spent when
consumers
shop via
Affiliate links
80%$7bn 14% $7

10. What are you waiting for?!
 Create Affiliate
Accounts

11. How to Effectively Incorporate their Affiliate Links in
your Unique Content
Part A: Work with the
Right Brands

12. Cookie
Duration
Commission
Rate
Datafeed
Available
Program
Management
Niche

13. • Incentive Opportunities

14. • Bonus Opportunities

15. Be on the lookout for hidden gems!
 Join Relevant
Programs

16. • Text links with Banner Ads
• Place links throughout content
• Surround your Affiliate link with ‘Whys’
-Call-To-Action
-Free shipping/other benefits
-Support your blog

17. Text Links

18. Text Links +
Banner Ads

19. Call-To-Action

20. Images

21. Product Links with
Make-A-Page

22. On Social Channels

23. Bring Back your Most Popular Posts
Part B: Optimize
Existing Content

24. • Social Channels
-Instagram Bio
-New Facebook Status
-#hashtags
• SEO Optimization
• Internal Linking
• Round-Ups & Popular Posts Sections
• Newsletters

25. Internal Linking/Series

26. New Facebook Post

27. Round-Ups

28. • When time expires, switch out links to
Affiliate links
• Draw more attention to it by turning
the post into a podcast or video

29. Awin’s CONVERT-A-LINK
• Blogger adds Convert-a-Link
javascript or WP plug-in on site
• Consumer hovering over link sees
only link text
-www.theminimillionaire.com/lonelyplanet

30. Awin’s CONVERT-A-LINK
• Fast way to monetize existing links on
any site

31. Already Monetized
-keep sharing
Not Monetized
-add links
Attempted
-try different Merchants or types of links
-provide options

32. So many options!
 Optimize Previous
Posts

33. Tools & What to Keep in Mind
Part C: Use Affiliate
Links in Future Posts

34. • Bookmarklets are available on all
major networks
• HUGE timesaver
• Conversion rates will

36. MyAW BOOKMARKLET:

37. ShareASale: shrsl.me/BKMRKLT
Awin: MyAW Chrome Plug-In
 Implement Network
Bookmarklets

38. • Create a blog series and find related
Merchants
• Recommendations based on
personal experiences
• Gift Guides
• Get to know what your audience
needs
• See how well a topic does on your
social channel, then turn it into a
how-to post
• Browse coupons/offers!

39. Gift Guides/Series

40. Personal Experiences

41. Coupons/Offers

42. It doesn’t have to be hard!
 Include Affiliate Links
in Future Posts

43. Still not convinced?
So…Why Affiliate
Marketing?

44. They sell
everything
Pulling links
is easy
One
dashboard
to track
Free shipping
with Prime
Everyone
loves
Amazon

45. Many
companies
don’t work
with Amazon
Others
have the
same tools
to pull links
Each
network is
just one
dashboard
People can
buy more on
other sites
too
Everyone
doesn’t
love
Amazon

46. Affiliate Marketing
Amazon
Higher
commission$
Specialty companies
don’t work with Amazon
Everyone doesn’t
love Amazon
No free
product

47. Research, Test, Implement!
 Determine Which
Strategy Works Best

48. Post Conference Checklist; so you stop
leaving money on the table!
Homework: To-Do List

49.  Create Affiliate accounts
 Join relevant programs
 Optimize previous posts
 Implement network bookmarklets
 Include Affiliate links in content for
future posts
 Determine which strategy works best
for your blog

50. The End!
Abby@ShareASale.com
312-321-0487
@Abby_Schaller
Jeannine.crooks@awin.com
410-302-8592
@Jeannine_Crooks

51. Questions?
Thank you!