I share the lessons learned from running more than 10 design sprints across multiple industries and organizations.
Design sprints allow teams to solve an essential business problems in five days by mapping the problem, sketching alternative solutions, deciding on an approach, then prototyping and testing with representative users. They are useful in a variety of circumstances, but particularly when you’ve got a big problem, little time to solve it, and don’t know where to start.
These slides were presented in Ignite format (5 minute presentations of 20 slides which auto-advance every 15 seconds) at Ignite UX Michigan 2017.
When we start running a sprint, understanding our customer is the main priority. A Customer Journey Map is a way of knowing how the customer feels while trying to solve a problem or achieve a goal.
Here are some pro tips, tricks, common pitfalls and how to avoid them so we don't have to face complications later!
Follow us to learn more about facilitating #DesignSprints
When we are planning to kick off a Design Sprint we need to make sure to have the right sprint questions! These are our prototype success metrics or checklist before the sprint, so it is key to get them right to avoid future complications... Today we are sharing with you some pro tips and tricks,
common pitfalls and how to avoid them!
Follow us to learn more about facilitating Design Sprints
If you are a business owner, or new to digital marketing, and understand the ecosystem of Digital Marketing and how all it's parts are connected to the whole, this with be a good place to begin.
WORKSHOP: Inovation Lab- Discover Careers and New Trends in Digital & Social ...Digital SCRM
WORKSHOP: Innovation Lab. Monday March 28th- Discover Careers and New Trends in Digital & Social Media Marketing.
Attendees will learn about career opportunities and obtain FREE training in Digital and Social Media Marketing fields. This workshop is designed to teach anyone about Careers in Digital Marketing and Social Media, as well to learn the basics of SEO Search Engine Marketing and discuss the new trends in Digital Marketing: Social Media and Mobile Marketing. Learn how to obtain Free Certifications from Google and other, major well-known Social Media Companies.
Captionless Image
Presented by:
Mary Pozo is an Integrated Digital Marketing expert and member of the America Marketing Association. With over 9 years of experience on the agency side, Mary has worked with clients such as HP, LATimes, and Monster.com. She has been the creative Director for find.com, and Media Buy Manager for Media Trust (now Oneqube). Mary is the founder of Blue Media Consulting, and she's currently the Head of Digital Strategy at Artworksforchange.org.
I share the lessons learned from running more than 10 design sprints across multiple industries and organizations.
Design sprints allow teams to solve an essential business problems in five days by mapping the problem, sketching alternative solutions, deciding on an approach, then prototyping and testing with representative users. They are useful in a variety of circumstances, but particularly when you’ve got a big problem, little time to solve it, and don’t know where to start.
These slides were presented in Ignite format (5 minute presentations of 20 slides which auto-advance every 15 seconds) at Ignite UX Michigan 2017.
When we start running a sprint, understanding our customer is the main priority. A Customer Journey Map is a way of knowing how the customer feels while trying to solve a problem or achieve a goal.
Here are some pro tips, tricks, common pitfalls and how to avoid them so we don't have to face complications later!
Follow us to learn more about facilitating #DesignSprints
When we are planning to kick off a Design Sprint we need to make sure to have the right sprint questions! These are our prototype success metrics or checklist before the sprint, so it is key to get them right to avoid future complications... Today we are sharing with you some pro tips and tricks,
common pitfalls and how to avoid them!
Follow us to learn more about facilitating Design Sprints
If you are a business owner, or new to digital marketing, and understand the ecosystem of Digital Marketing and how all it's parts are connected to the whole, this with be a good place to begin.
WORKSHOP: Inovation Lab- Discover Careers and New Trends in Digital & Social ...Digital SCRM
WORKSHOP: Innovation Lab. Monday March 28th- Discover Careers and New Trends in Digital & Social Media Marketing.
Attendees will learn about career opportunities and obtain FREE training in Digital and Social Media Marketing fields. This workshop is designed to teach anyone about Careers in Digital Marketing and Social Media, as well to learn the basics of SEO Search Engine Marketing and discuss the new trends in Digital Marketing: Social Media and Mobile Marketing. Learn how to obtain Free Certifications from Google and other, major well-known Social Media Companies.
Captionless Image
Presented by:
Mary Pozo is an Integrated Digital Marketing expert and member of the America Marketing Association. With over 9 years of experience on the agency side, Mary has worked with clients such as HP, LATimes, and Monster.com. She has been the creative Director for find.com, and Media Buy Manager for Media Trust (now Oneqube). Mary is the founder of Blue Media Consulting, and she's currently the Head of Digital Strategy at Artworksforchange.org.
Webinar: How to a Build A Social Media PlanHootsuite
Building a social media plan is vital for every business to achieve success. In this webinar, you can expect practical tips in creating one social media strategy plan for your business!
Watch the recording on Youtube here: http://ow.ly/XPDmW
Want to learn more about social media planning? Check out additional resources here:
Social Media Strategy Guide: http://ow.ly/XP79c
Social Media Templates - blog post: http://ow.ly/XP7cA
Social Media Strategy Template: http://ow.ly/XP7f7
Not a Hootsuite user yet? Check out our plans here- http://ow.ly/XMDeU
Hootsuite is the world’s most widely used social relationship platform for managing social media. Learn more here: www.hootsuite.com
Social Networks Account:
Twitter - @HootsuiteAPAC
Instagram - @Hootsuite
Facebook Page - @Hootsuite
Singapore Management University Marketing BootcampJustin Lee
These are the slides from the Digital Marketing lecture series at Singapore Management University.
Table of content:
1. Digital Trends in 2019
2. Introduction to Key Marketing Concepts
3. Building Buyer Personas & Brand Story
4. Introduction to Distribution Methods
5. How to Analyze Your Marketing Data
6. How to Build a Marketing Engine
Your website is the “front door” to your organization, and the centerpiece of a well-coordinated communications plan. Wouldn’t you want to know who’s crossing your threshold every day? Google Analytics is a great tool to help you do just that!
In this webinar, the third session in the latest 21st Century New Media Series from CALPACT and CHL at UC Berkeley's School of Public Health, join Alex Bernardin from the San Francisco AIDS Foundation and Matt Schulte from Metropolitan Group as they share how they use Google Analytics to learn more about their website’s visitors – where they’re from, how they got there, what they’re looking for, what they like – all so they can hone their marketing activities for maximum impact.
Enjoy these slides from the training!
Listen to the webinar here:
http://cc.readytalk.com/play?id=69nto5
View the Resources from this webinar:
http://www.slideshare.net/SPHCalpact/google-analytics-resources-33697232
To learn more about this series, please visit: http://chl.berkeley.edu/events/newmedia/2014-new-media-trainings/sessions.html
Follow Us on Twitter: @CALPACT
Facebook: http://www.facebook.com/CALPACTUCB
Website: www.calpact.org
I traveled to Miami to learn SEO from one of the best. Once I was finally home from my deployment I started a meetup in my city. This is the presentation that I gave during that time. Hopefully you can receive some value from it.
Marketing for Startups - Incubadora SinergiaRiley Maguire
This is the talk we give to new batches to establish basic principles and a framework for marketing. It helps analyze what assets a startup has to share, how channels are a function of their business model, and basics about acquisition costs and AARRR funnels. We end looking at landing pages, as a basic marketing tool that can put this all together.
Digital Marketing for Startups - Podcamp 2014Angela LaGamba
Startups, small business owners, and those building their personal brand face a fragmented, noisy, and cluttered digital media landscape that makes challenging to get their message heard. Social media marketing alone has top-performing sites such as Facebook, Twitter, YouTube, LinkedIn, Foursquare, Tumbler, Pinterest, Google+ and more to choose from.
How do you decide where to focus your limited time, stretched resources, and non-existent budget? View these slides for great information on how to build your business and brand in smart and cost-effective ways using planning and an integrated marketing approach.
The following topics are covered:
*Branding & marketing for startups & small businesses
*Establish integrated digital marketing campaigns
*Empowering & effective case studies
*Resources at no to low-cost
*Implementation of your marketing plan
Questions? Send a tweet to @AngelaLaGamba
First 90 days of a B2B Digital Marketing StrategySteve Cummins
Outlining a 90 day plan to build a Digital Marketing strategy. Includes tips on benchmarking and creating a baseline; identifying appropriate social media channels; implementing initial strategy. Also recommends free resources to help with planning and implementation. Originally presented at BMA-NJ Digital Marketing Summit.
Learn what it takes to personalise a campaign within Marketo and make your marketing feel more human with Alex Munro from expert360.
The terms 'personalisation' & '1-to-1' get thrown around a lot in marketing, and when we're applying them in martech platforms they are often limited to more traditional (and far simpler) segmentation, targeting & positioning approaches. Come see what personalisation can be in Marketo and how to progressively apply different approaches and features to make our marketing feel more human.
Stephanie Söhnchen [ShareNOW], Give Them What They're Asking For: Using Data ...Khoros
74 percent of online consumers get frustrated when content is not personalised to their interests. With the data available, brands should deliver the experiences their audiences ask for across channels. Join this session to learn how you can unlock key insights to drive lasting customer loyalty.
Debra Dixon-Anderson from Light of Gold PR Co-Facilitated with Pierre DeBois of Zimana, this powerful webinar for the Greater NY Chamber! We dropped gems and tips on the power of Social Media, Web, Video and Lives and Analytics! Check out what you missed!
How to build your marketing strategy, which things to considers and teams on how to communicate your idea!
This presentation took place in Found,ation for Startup Europe Week 2017.
Almost everyone agrees: Social media is important. But in today’s climate of budget constraints and overworked staffs, it can be overwhelming to add yet another task to overfull plates. UNCG, a mid-sized regional public university with 17,000 students, has built a thriving social media community of more than 25,000 followers with existing staff and virtually no budget. Our presentation will show how to create successful social media platforms by your bootstraps, using existing resources and personnel and powered by grassroots enthusiasm.
Focusing on some of the most popular social media platforms — Twitter, Facebook and YouTube — we’ll relate our experiences of getting buy-in from key administrators and launching branded sites. We’ll share free resources we’ve used that will help other communicators create, manage, maintain and promote their social offerings. Our presentation will offer strategies for divvying the workload among team members based on their strengths. And we’ll divulge our missteps along the way — like the need to reclaim our desired usernames from well-intended alumni and students before we could even begin.
Many conference social media presentations focus on big name, big budget success stories. Many conference attendees don’t have that. We’ll show that with little money and limited staff time, these vital communication avenues can be launched and grown.
Whether your office is responsible for university-wide communications or sharing the story of a single department, our listeners will take away step-by-step tools, tips and best practices to help strategize, launch and cultivate social media.
Presented at 2014 annual HighEdWeb Conference by L. Danielle Baldwin (@LDBaldwin)
Presented at 2014 CASE III Conference by L. Danielle Baldwin (@LDBaldwin), Lanita Withers Goins, Debbie Schallock
Digital Marketing has soared in popularity in recent years, due to the massive increase in digital methods to reach people. With apps, social media and search engines all forming a part of most peoples’ daily lives, Digital Marketers have never had more ways to reach new and existing customers. This presentation contains some ideas to jumpstart your digital marketing career.
Every business and organization requires a unique, personalized strategy in order to achieve measurable success - and oftentimes, these kinds of strategies can only be created with the help of digital audits.
There’s no doubt about it: Digital advertising must be a non-negotiable component of your company’s digital strategy. With the increased brand exposure, conversion rate boost and audience targeting capabilities, the benefits of digital ads are clear. So why are some companies still afraid to take the plunge?
Robin Eldred, Communicatto’s Director of Advertising, explores 2018’s digital advertising landscape and covers everything you need to get started, including:
- Types of digital ads
- The benefits of various channels
- How to run ads strategically
- Ad reporting and optimization
- Real-world results
More Related Content
Similar to Communicatto Academy -- Building your digital strategy
Webinar: How to a Build A Social Media PlanHootsuite
Building a social media plan is vital for every business to achieve success. In this webinar, you can expect practical tips in creating one social media strategy plan for your business!
Watch the recording on Youtube here: http://ow.ly/XPDmW
Want to learn more about social media planning? Check out additional resources here:
Social Media Strategy Guide: http://ow.ly/XP79c
Social Media Templates - blog post: http://ow.ly/XP7cA
Social Media Strategy Template: http://ow.ly/XP7f7
Not a Hootsuite user yet? Check out our plans here- http://ow.ly/XMDeU
Hootsuite is the world’s most widely used social relationship platform for managing social media. Learn more here: www.hootsuite.com
Social Networks Account:
Twitter - @HootsuiteAPAC
Instagram - @Hootsuite
Facebook Page - @Hootsuite
Singapore Management University Marketing BootcampJustin Lee
These are the slides from the Digital Marketing lecture series at Singapore Management University.
Table of content:
1. Digital Trends in 2019
2. Introduction to Key Marketing Concepts
3. Building Buyer Personas & Brand Story
4. Introduction to Distribution Methods
5. How to Analyze Your Marketing Data
6. How to Build a Marketing Engine
Your website is the “front door” to your organization, and the centerpiece of a well-coordinated communications plan. Wouldn’t you want to know who’s crossing your threshold every day? Google Analytics is a great tool to help you do just that!
In this webinar, the third session in the latest 21st Century New Media Series from CALPACT and CHL at UC Berkeley's School of Public Health, join Alex Bernardin from the San Francisco AIDS Foundation and Matt Schulte from Metropolitan Group as they share how they use Google Analytics to learn more about their website’s visitors – where they’re from, how they got there, what they’re looking for, what they like – all so they can hone their marketing activities for maximum impact.
Enjoy these slides from the training!
Listen to the webinar here:
http://cc.readytalk.com/play?id=69nto5
View the Resources from this webinar:
http://www.slideshare.net/SPHCalpact/google-analytics-resources-33697232
To learn more about this series, please visit: http://chl.berkeley.edu/events/newmedia/2014-new-media-trainings/sessions.html
Follow Us on Twitter: @CALPACT
Facebook: http://www.facebook.com/CALPACTUCB
Website: www.calpact.org
I traveled to Miami to learn SEO from one of the best. Once I was finally home from my deployment I started a meetup in my city. This is the presentation that I gave during that time. Hopefully you can receive some value from it.
Marketing for Startups - Incubadora SinergiaRiley Maguire
This is the talk we give to new batches to establish basic principles and a framework for marketing. It helps analyze what assets a startup has to share, how channels are a function of their business model, and basics about acquisition costs and AARRR funnels. We end looking at landing pages, as a basic marketing tool that can put this all together.
Digital Marketing for Startups - Podcamp 2014Angela LaGamba
Startups, small business owners, and those building their personal brand face a fragmented, noisy, and cluttered digital media landscape that makes challenging to get their message heard. Social media marketing alone has top-performing sites such as Facebook, Twitter, YouTube, LinkedIn, Foursquare, Tumbler, Pinterest, Google+ and more to choose from.
How do you decide where to focus your limited time, stretched resources, and non-existent budget? View these slides for great information on how to build your business and brand in smart and cost-effective ways using planning and an integrated marketing approach.
The following topics are covered:
*Branding & marketing for startups & small businesses
*Establish integrated digital marketing campaigns
*Empowering & effective case studies
*Resources at no to low-cost
*Implementation of your marketing plan
Questions? Send a tweet to @AngelaLaGamba
First 90 days of a B2B Digital Marketing StrategySteve Cummins
Outlining a 90 day plan to build a Digital Marketing strategy. Includes tips on benchmarking and creating a baseline; identifying appropriate social media channels; implementing initial strategy. Also recommends free resources to help with planning and implementation. Originally presented at BMA-NJ Digital Marketing Summit.
Learn what it takes to personalise a campaign within Marketo and make your marketing feel more human with Alex Munro from expert360.
The terms 'personalisation' & '1-to-1' get thrown around a lot in marketing, and when we're applying them in martech platforms they are often limited to more traditional (and far simpler) segmentation, targeting & positioning approaches. Come see what personalisation can be in Marketo and how to progressively apply different approaches and features to make our marketing feel more human.
Stephanie Söhnchen [ShareNOW], Give Them What They're Asking For: Using Data ...Khoros
74 percent of online consumers get frustrated when content is not personalised to their interests. With the data available, brands should deliver the experiences their audiences ask for across channels. Join this session to learn how you can unlock key insights to drive lasting customer loyalty.
Debra Dixon-Anderson from Light of Gold PR Co-Facilitated with Pierre DeBois of Zimana, this powerful webinar for the Greater NY Chamber! We dropped gems and tips on the power of Social Media, Web, Video and Lives and Analytics! Check out what you missed!
How to build your marketing strategy, which things to considers and teams on how to communicate your idea!
This presentation took place in Found,ation for Startup Europe Week 2017.
Almost everyone agrees: Social media is important. But in today’s climate of budget constraints and overworked staffs, it can be overwhelming to add yet another task to overfull plates. UNCG, a mid-sized regional public university with 17,000 students, has built a thriving social media community of more than 25,000 followers with existing staff and virtually no budget. Our presentation will show how to create successful social media platforms by your bootstraps, using existing resources and personnel and powered by grassroots enthusiasm.
Focusing on some of the most popular social media platforms — Twitter, Facebook and YouTube — we’ll relate our experiences of getting buy-in from key administrators and launching branded sites. We’ll share free resources we’ve used that will help other communicators create, manage, maintain and promote their social offerings. Our presentation will offer strategies for divvying the workload among team members based on their strengths. And we’ll divulge our missteps along the way — like the need to reclaim our desired usernames from well-intended alumni and students before we could even begin.
Many conference social media presentations focus on big name, big budget success stories. Many conference attendees don’t have that. We’ll show that with little money and limited staff time, these vital communication avenues can be launched and grown.
Whether your office is responsible for university-wide communications or sharing the story of a single department, our listeners will take away step-by-step tools, tips and best practices to help strategize, launch and cultivate social media.
Presented at 2014 annual HighEdWeb Conference by L. Danielle Baldwin (@LDBaldwin)
Presented at 2014 CASE III Conference by L. Danielle Baldwin (@LDBaldwin), Lanita Withers Goins, Debbie Schallock
Digital Marketing has soared in popularity in recent years, due to the massive increase in digital methods to reach people. With apps, social media and search engines all forming a part of most peoples’ daily lives, Digital Marketers have never had more ways to reach new and existing customers. This presentation contains some ideas to jumpstart your digital marketing career.
Similar to Communicatto Academy -- Building your digital strategy (20)
Every business and organization requires a unique, personalized strategy in order to achieve measurable success - and oftentimes, these kinds of strategies can only be created with the help of digital audits.
There’s no doubt about it: Digital advertising must be a non-negotiable component of your company’s digital strategy. With the increased brand exposure, conversion rate boost and audience targeting capabilities, the benefits of digital ads are clear. So why are some companies still afraid to take the plunge?
Robin Eldred, Communicatto’s Director of Advertising, explores 2018’s digital advertising landscape and covers everything you need to get started, including:
- Types of digital ads
- The benefits of various channels
- How to run ads strategically
- Ad reporting and optimization
- Real-world results
Here at Communicatto, we’re all about staying ahead of the digital media game. In the name of preparation, we’ve pulled out our crystal ball to get the forecast on 2018 digital media trends. And by crystal ball, we mean 70 years of combined marketing expertise and lots of industry research.
You have frequently asked questions about planning a website; we have answers. Our presentation covers everything you must know when building a new site.
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Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
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reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
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Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
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Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
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3. Agenda
1. Introductions
2. A few facts about media today
3. Pre flight BUMP
a. Brand
b. Understand
c. Monitor
d. Policy
4. Flight plan
a. Flight crew
b. Equipment
c. Hub and spoke
d. PESO
e. POST
5. In flight
6. Post flight
18. What’s a persona?
It’s a character sketch of an
archetype
1. Name
2. Age
3. Marital status
4. Kids/no kids
5. Occupation
6. Hobbies & interests
7. Hot buttons/topics
8. Messages you want to deliver
22. Objectives are S.M.A.R.T. on or offline
Examples - Awareness
● 5 things we do for vulnerable people
● The 3 ways you can make mental health a
priority
● The worst press release I never wrote
● That time the agency talked me into a lame
campaign
● How much iron can one righand handle?
Examples - Action
● Come to the __________
(town hall, open house, meet and greet)
● Enter to win (photos, videos, voting)
● Download our checklist
● Watch this video
● Sign up for our newsletter
25. Possible measurement tools
● Google analytics
○ Monster insights
● Google Data Studio
● Sprout Social/HootSuite, etc.
● Cyfe
● Many many dashboard makers
● Spreadsheets (ack!)
27. What bait will you use to attract audience?
● Free, useful, important content (tips, guidebooks, how-tos)
● Entertaining multimedia
● Special offers
● FOMO - fear of missing out
● Group dynamics (“Check out our beautiful brides (dresses, cakes) series on Pinterest”)
● Social engagement (“Everyone danced the night away - but Uncle Fred really has the moves!”)
● Humour
● Recognition and rewards (“Awarded best photoshoot (arrangement, decoration) by the Wedding
Photographers Association”)
29. Examples
Persona Hot buttons Messages
Susan, a young new bride It needs to be “perfect” We will fuss the details with you
Shaheen, a young groom Budget, happy fiance Our relationships ensure you
stay within your budget, no
matter what it is
Dmitiri and Luba, older couple
second marriage
Elegance, simplicity, meaning We’ll take care of everything so
you can concentrate on you.
Sharlene, mother of the bride Making memories, my “baby”
growing up
Our photos will capture the
beauty of the moment forever.
Canadians are overwhelmingly online and spend huge amounts of time online each day. To engage and attract new generations of landowners, workers, taxpayers, teachers, etc. you must communicate effectively online.
The easiest way to succeed in social media is to use the simple POST planning framework. Lots of folks make the mistake of picking the tech first (“We need to be on Twitter!”) but that is backwards. If you know who you wish to reach, you can easily determine what platforms they are on. Facebook is the 900 pound gorilla in social media, so you can usually start there.
Speaking to a teenager is different than speaking to a senior. We know this instinctively. In real life we’d never treat them exactly the same, we adjust. The same goes for online. Post content that speaks to a particular group of people. Next time, switch to a different group. If your first post that week is to ranchers, maybe your second post that week is to teens. Mix it up, but don’t publish stuff that is supposedly aimed at “everyone.” An audience of everybody is an audience of nobody.
Write up a few character sketches of the types of people you want or need to reach. Create each post with one of those “characters” (aka personas) in mind.
What are you trying to accomplish with social media? Make taxpayers happier? Get a vote to go a certain way? Attract workers to the region? If you don’t know where you are going with this, you’ll never know if you got there.
A SMART goal is used to help guide goal setting. SMART is an acronym that stands for Specific, Measurable, Achievable, Realistic, and Timely. Therefore, a SMART goal incorporates all of these criteria to help focus your efforts and increase the chances of achieving that goal. Maybe you want people to download a safety checklist. Or perhaps you want them to attend a town hall in real life. Be precise with your objectives so you know if you succeded. Simply aiming to “reach everyone” is too vague.
You may want people to do certain things online, but what do they want? Your content should give the reader a benefit. To catch their attention they need to see “what’s in it for me” (WIIFM). This is how you “hook them” by appealing to their wants and needs.
It’s not so much what you want to say as how they want to hear it. Help them understand why your content matters to them.
Teens might not care about taxes, or road grading. Seniors might not care about sports tournaments. Aim content at specific groups and switch it up.
By focusing your posts on the hot topics certain groups care about, you can tell better, more compelling stories. Remember, keep it human interest style with quotes or profiles and photos of people.
Technology is only a means to an end. Your goal is not “to get on Facebook” your goal is to connect your community. Picking your channels boils down to finding out where your intended audience hangs out online.