8 lessons the internet taught us about running a business

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Running a business is a great undertaking and requires a lot of work. After running my own business and being a part of startup and small businesses for 10 years, here are 8.5 lessons that show us how to leverage the internet for business sucess.

Marketing

8 lessons the internet has taught
us about running a business
Kevin Hayes, Digital Media Strategist 
Communicatto
@kevinhayesca | #GUFS

Who are you?
Entrepreneurs replace ‘I wish’ with ‘I will’
-unknown source
@kevinhayesca | #GUFS

Agenda
8 things the internet taught us about business
@kevinhayesca | #GUFS

Who am I?
Digital Media Strategist, Communicatto 
 
@kevinhayesca | kevin@communicatto.com
@kevinhayesca | #GUFS

“You can have everything in life you want
if you will just help enough other people
get what they want.”
@kevinhayesca | #GUFS

You have to give a lot to get a lot
@kevinhayesca | #GUFS

You have to give a lot to get a lot
freshbooks.com
website.grader.com
inbound.org
@kevinhayesca | #GUFS

You have to give a lot to get a lot
What should you be giving away?
• Expert advice
• Stuff you would charge for
• Lessons your have learned
• What has freely been given to you
• Things to make someones life easier
• Or help someone become smarter!
• Enough to get someone comfortable
with you
Memrise
@kevinhayesca | #GUFS

You have to give a lot to get a lot
If Tesla had some competition it would actually be good and it would help
grow Teslas business.
Elon Musk on making Tesla patents open source
@kevinhayesca | #GUFS

The value of the Internet is not that you can
market to the world, it's that you can talk to niche
communities
@kevinhayesca | #GUFS

Get it on the cheap … and by
cheap, I mean the inexpensive
@kevinhayesca | #GUFS

@kevinhayesca | #GUFS
Get it on the cheap … and by cheap, I mean the inexpensive

It pays to standout!
@kevinhayesca | #GUFS

Be the connector
Credibility statements
WIIFM
It pays to standout!
@kevinhayesca | #GUFS
Compelling  
messaging

• Build trust
• Offer value
• Be consistent
• Love people better
It pays to standout!
@kevinhayesca | #GUFS

Your ﬁrst words count
@kevinhayesca | #GUFS

Your ﬁrst words count
@kevinhayesca | #GUFS
On the average, ﬁve times as many people read the headline
as read the body copy. When you have written your headline,
you have spent eighty cents out of your dollar.
—David Ogilvy

Your ﬁrst words count
Who is going to solve
my problem?
@kevinhayesca | #GUFS

Your ﬁrst words count
Number or Trigger word + Adjective + Keyword + Promise
Headline writing formula
@kevinhayesca | #GUFS

Your ﬁrst words count
Number or Trigger word + Adjective + Keyword + Promise
Example:
“How to Bath an Elephant” or “Why I Love Bathing Elephants.”
Headline writing formula
@kevinhayesca | #GUFS

Your ﬁrst words count
Number or Trigger word + Adjective + Keyword + Promise
Example:
“How to Bath an Elephant” or “Why I Love Bathing Elephants.”
“18 Unbelievable Ways You Can Bathe an Elephant Indoors”
Headline writing formula
@kevinhayesca | #GUFSA/B test your messaging TestMyMessage.com
Headline writing formula http://goinswriter.com/catchy-headlines/

Tell people what to do
@kevinhayesca | #GUFS

Tell people what to do
Book a consult
Call us
Inquire
WIIFM 
(What’s in it for me)
@kevinhayesca | #GUFS

It’s ok to make mistakes
@kevinhayesca | #GUFS

It’s ok to make mistakes
#McDStories: When A Hashtag Becomes A Bashtag
via Kashmir Hill of forbes.com
@kevinhayesca | #GUFS

It’s ok to make mistakes
via James Martin of CIO.com
“McDonald's generated the most
social media buzz of all the
Super Bowl advertisers”
“…McDonald’s has stayed in the
limelight all night long."
@kevinhayesca | #GUFS

Dont' wait for
perfection to lunch
your product

Don’t wait for perfection
@kevinhayesca | #GUFS
.5

Don’t wait for perfection
@kevinhayesca | #GUFS

Don’t wait for perfection
$500 Free - $29 - $79 per month Free - $50 per month
@kevinhayesca | #GUFS

1. You are not alone
2. You have to give a lot to get a lot
3. The value of the Internet is not that you can market
to the world, it's because niche communities
4. Get it on the cheap … I mean, the inexpensive
5. It pays to standout!
6. Your ﬁrst words count
7. Tell people what to do
8. It’s ok to make mistakes 
 
8.5 Don’t wait for perfection
@kevinhayesca | #GUFS

Sources
Kiss metrics https://blog.kissmetrics.com/direct-response-advertising/
http://www.entrepreneur.com
Headline Formula Source: http://goinswriter.com/catchy-headlines/
Kashmir Hill of forbes.com
James Martin of CIO.com
Number Icons: Icons made by Alessio Atzeni from www.ﬂaticon.com and is licensed by
Creative Commons BY 3.0
@kevinhayesca | #GUFS

Thank you!
Kevin Hayes 
@kevinhayesca 
kevin@communicatto.com
@kevinhayesca | #GUFS

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8 lessons the internet taught us about running a business

1. 8 lessons the internet has taught us about running a business Kevin Hayes, Digital Media Strategist  Communicatto @kevinhayesca | #GUFS

2. Who are you? Entrepreneurs replace ‘I wish’ with ‘I will’ -unknown source @kevinhayesca | #GUFS

3. Agenda 8 things the internet taught us about business @kevinhayesca | #GUFS

4. Who am I? @kevinhayesca | #GUFS

5. Who am I? Digital Media Strategist, Communicatto    @kevinhayesca | kevin@communicatto.com @kevinhayesca | #GUFS

6. 8 lessons… @kevinhayesca | #GUFS

7. You are not alone @kevinhayesca | #GUFS

8. You are not alone @kevinhayesca | #GUFS

9. You are not alone @kevinhayesca | #GUFS

10. You are not alone @kevinhayesca | #GUFS

11. You are not alone @kevinhayesca | #GUFS

12. You are not alone @kevinhayesca | #GUFS

13. You are not alone @kevinhayesca | #GUFS

14. You are not alone @kevinhayesca | #GUFS

15. “You can have everything in life you want if you will just help enough other people get what they want.” @kevinhayesca | #GUFS

16. You have to give a lot to get a lot @kevinhayesca | #GUFS

17. You have to give a lot to get a lot freshbooks.com website.grader.com inbound.org @kevinhayesca | #GUFS

18. You have to give a lot to get a lot What should you be giving away? • Expert advice • Stuff you would charge for • Lessons your have learned • What has freely been given to you • Things to make someones life easier • Or help someone become smarter! • Enough to get someone comfortable with you Memrise @kevinhayesca | #GUFS

19. You have to give a lot to get a lot If Tesla had some competition it would actually be good and it would help grow Teslas business. Elon Musk on making Tesla patents open source @kevinhayesca | #GUFS

20. @kevinhayesca | #GUFS

21. @kevinhayesca | #GUFS

22. The value of the Internet is not that you can market to the world, it's that you can talk to niche communities @kevinhayesca | #GUFS

23. The value of the Internet is not that you can market to the world, it's that you can talk to niche communities @kevinhayesca | #GUFS

24. The value of the Internet is not that you can market to the world, it's that you can talk to niche communities @kevinhayesca | #GUFS

25. Get it on the cheap … and by cheap, I mean the inexpensive @kevinhayesca | #GUFS

26. Get it on the cheap … and by cheap, I mean the inexpensive @kevinhayesca | #GUFS

27. @kevinhayesca | #GUFS Get it on the cheap … and by cheap, I mean the inexpensive

28. @kevinhayesca | #GUFS Get it on the cheap … and by cheap, I mean the inexpensive

29.

30. It pays to standout! @kevinhayesca | #GUFS

31. Be the connector Credibility statements WIIFM It pays to standout! @kevinhayesca | #GUFS Compelling   messaging

32. It pays to standout! @kevinhayesca | #GUFS

33. • Build trust • Offer value • Be consistent • Love people better It pays to standout! @kevinhayesca | #GUFS

34. Your ﬁrst words count @kevinhayesca | #GUFS

35. Your ﬁrst words count @kevinhayesca | #GUFS On the average, ﬁve times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. —David Ogilvy

36. Your ﬁrst words count Who is going to solve my problem? @kevinhayesca | #GUFS

37. Your ﬁrst words count @kevinhayesca | #GUFS

38. Your ﬁrst words count @kevinhayesca | #GUFS

39. Your ﬁrst words count Number or Trigger word + Adjective + Keyword + Promise Headline writing formula @kevinhayesca | #GUFS

40. Your ﬁrst words count Number or Trigger word + Adjective + Keyword + Promise Example: “How to Bath an Elephant” or “Why I Love Bathing Elephants.” Headline writing formula @kevinhayesca | #GUFS

41. Your ﬁrst words count Number or Trigger word + Adjective + Keyword + Promise Example: “How to Bath an Elephant” or “Why I Love Bathing Elephants.” “18 Unbelievable Ways You Can Bathe an Elephant Indoors” Headline writing formula @kevinhayesca | #GUFSA/B test your messaging TestMyMessage.com Headline writing formula http://goinswriter.com/catchy-headlines/

42. Tell people what to do @kevinhayesca | #GUFS

43. Tell people what to do @kevinhayesca | #GUFS

44. Tell people what to do Book a consult Call us Inquire WIIFM  (What’s in it for me) @kevinhayesca | #GUFS

45. It’s ok to make mistakes @kevinhayesca | #GUFS

46. It’s ok to make mistakes #McDStories: When A Hashtag Becomes A Bashtag via Kashmir Hill of forbes.com @kevinhayesca | #GUFS

47. It’s ok to make mistakes via James Martin of CIO.com “McDonald's generated the most social media buzz of all the Super Bowl advertisers” “…McDonald’s has stayed in the limelight all night long." @kevinhayesca | #GUFS

48. Dont' wait for perfection to lunch your product

49. Don’t wait for perfection @kevinhayesca | #GUFS .5

50. Don’t wait for perfection @kevinhayesca | #GUFS

51. Don’t wait for perfection $500 Free - $29 - $79 per month Free - $50 per month @kevinhayesca | #GUFS

52. 1. You are not alone 2. You have to give a lot to get a lot 3. The value of the Internet is not that you can market to the world, it's because niche communities 4. Get it on the cheap … I mean, the inexpensive 5. It pays to standout! 6. Your ﬁrst words count 7. Tell people what to do 8. It’s ok to make mistakes    8.5 Don’t wait for perfection @kevinhayesca | #GUFS

53. Sources Kiss metrics https://blog.kissmetrics.com/direct-response-advertising/ http://www.entrepreneur.com Headline Formula Source: http://goinswriter.com/catchy-headlines/ Kashmir Hill of forbes.com James Martin of CIO.com Number Icons: Icons made by Alessio Atzeni from www.ﬂaticon.com and is licensed by Creative Commons BY 3.0 @kevinhayesca | #GUFS

54. Thank you! Kevin Hayes  @kevinhayesca  kevin@communicatto.com @kevinhayesca | #GUFS

8 lessons the internet taught us about running a business

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