SlideShare a Scribd company logo
Content – Content - Content
Who should write?
YOU!
What should I write?

ANYTHING!
When should I write?
NOW!
Where should I write
ANYWHERE!
Why should I write?
WHY NOT?!
http://themomblogs.com/

http://hatemycoworkers.com

http://dogwalkblog.com/

http://profoodblogger.com/

http://www.diaryofaquilter.com//
Where Content Comes From

PAGES POSTS EVERYTHING
ELSE
PAGES
Pages are static and are not listed by
date. Pages do not use tags or
categories. An About page is the classic

example. Pages can be displayed in the
sidebar using the Pages widget, and

some themes display pages in tabs at
the top of the blog. If you have 50
pages and you use the Pages widget,
then all pages will be listed all the time

*http://www.famousbloggers.net/posts-vspages.html
POSTS
Posts are entries listed in reverse
chronological order on the blog home

page or on the posts page if you have
set one in Settings > Reading. If you
have created any sticky posts, those
will appear before the other posts.
Posts can be found in the Archives,
Categories, Recent Posts, and other
widgets. Posts are also displayed in the

RSS feed of the blog. You can control
how many posts are displayed at a
time in the Reading Settings
*http://www.famousbloggers.net/posts-vspages.html
Categories: are meant for broad grouping of your posts. Think of these as general topics or the table
of contents for your site. Categories are there to help identify what your blog is really about. It is to
assist readers finding the right type of content on your site. Categories are hierarchical, so you can
sub-categories.
Tags: are meant to describe specific details of your posts. Think of these as your site’s index words.
They are the micro-data that you can use to micro-categorize your content. Tags are not hierarchical.

*http://www.wpbeginner.com/beginners-guide/categories-vs-tags-seo-best-practices-which-one-is-better/
SITE STRUCTURE
FIND YOUR OWN STRUCTURE

A note about performance: Permalink structures beginning with %category%, %tag%,
%author%, or %postname%, require more server resources to resolve than structures
such as, Day and Name, Month and Name, and %post_id%-%postname%, though as of
3.3 the %postname% structure is usable.
*http://codex.wordpress.org/Settings_Permalinks_Screen
WHAT TO WRITE…
20 Types of Posts
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.

Instructional
Informational
Reviews
Lists
Interviews
Case Studies
Profiles
Link Posts
“Problem” Posts
Contrasting two options
Rant
Inspirational
Research
Collation Posts
Prediction and Review Posts
Critique Posts
Debate
Hypothetical Posts
Satirical
Memes and Projects

*http://www.problogger.net/archives/2005/11/29/20-typesof-blog-posts-battling-bloggers-block/
…and keep going…
“I work full-time on the side as well.
The way I get things done is by using a
point system.
Some days I don’t feel like writing,
some days I don’t feel like
commenting, some days I don’t feel
like networking, or whatever… I have
to reach at least 50 points per day.
•
•
•
•

•
•

10 points for a long blog post
5 for a short one
2 points for a comment on a blog
I’ve commented on before
5 points for commenting on a site
I’ve never commented on before
1 point per comment on my own
blog
10 points for installing a new
module/plug-in, etc.

Works well for me. I think I may have
created the system, or sub-consciously
remember reading about such a thing
somewhere.
I just know that the point system keeps
production going while I also work a
full-time job.”
*http://www.problogger.net/archives/2007/07/04/how-to-keep-momentumgoing-on-your-blog-with-a-points-system/
GETTING
ORGANIZED
The editorial calendar gives you an overview of your blog and when each post
will be published. You can drag and drop to move posts, edit posts right in the
calendar, and manage your entire blog.
*http://wordpress.org/extend/plugins/editorial-calendar/
GETTING
FOUND…ONLINE
Make sure your content can be found online – using WordPress SEO by Yoast
only enhances your chances.
*http://wordpress.org/extend/plugins/wordpress-seo/
ANYONE CAN BLOG

*http://www.blogperfume.com/top-25-funniest-comic-strips-about-blogging/

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Round Table: Content-Content-Content - DaytonWP February 2013 MeetUp

  • 2. Who should write? YOU! What should I write? ANYTHING! When should I write? NOW! Where should I write ANYWHERE! Why should I write? WHY NOT?!
  • 4. Where Content Comes From PAGES POSTS EVERYTHING ELSE
  • 5. PAGES Pages are static and are not listed by date. Pages do not use tags or categories. An About page is the classic example. Pages can be displayed in the sidebar using the Pages widget, and some themes display pages in tabs at the top of the blog. If you have 50 pages and you use the Pages widget, then all pages will be listed all the time *http://www.famousbloggers.net/posts-vspages.html
  • 6. POSTS Posts are entries listed in reverse chronological order on the blog home page or on the posts page if you have set one in Settings > Reading. If you have created any sticky posts, those will appear before the other posts. Posts can be found in the Archives, Categories, Recent Posts, and other widgets. Posts are also displayed in the RSS feed of the blog. You can control how many posts are displayed at a time in the Reading Settings *http://www.famousbloggers.net/posts-vspages.html
  • 7. Categories: are meant for broad grouping of your posts. Think of these as general topics or the table of contents for your site. Categories are there to help identify what your blog is really about. It is to assist readers finding the right type of content on your site. Categories are hierarchical, so you can sub-categories. Tags: are meant to describe specific details of your posts. Think of these as your site’s index words. They are the micro-data that you can use to micro-categorize your content. Tags are not hierarchical. *http://www.wpbeginner.com/beginners-guide/categories-vs-tags-seo-best-practices-which-one-is-better/
  • 9. FIND YOUR OWN STRUCTURE A note about performance: Permalink structures beginning with %category%, %tag%, %author%, or %postname%, require more server resources to resolve than structures such as, Day and Name, Month and Name, and %post_id%-%postname%, though as of 3.3 the %postname% structure is usable. *http://codex.wordpress.org/Settings_Permalinks_Screen
  • 11. 20 Types of Posts 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. Instructional Informational Reviews Lists Interviews Case Studies Profiles Link Posts “Problem” Posts Contrasting two options Rant Inspirational Research Collation Posts Prediction and Review Posts Critique Posts Debate Hypothetical Posts Satirical Memes and Projects *http://www.problogger.net/archives/2005/11/29/20-typesof-blog-posts-battling-bloggers-block/
  • 13. “I work full-time on the side as well. The way I get things done is by using a point system. Some days I don’t feel like writing, some days I don’t feel like commenting, some days I don’t feel like networking, or whatever… I have to reach at least 50 points per day. • • • • • • 10 points for a long blog post 5 for a short one 2 points for a comment on a blog I’ve commented on before 5 points for commenting on a site I’ve never commented on before 1 point per comment on my own blog 10 points for installing a new module/plug-in, etc. Works well for me. I think I may have created the system, or sub-consciously remember reading about such a thing somewhere. I just know that the point system keeps production going while I also work a full-time job.” *http://www.problogger.net/archives/2007/07/04/how-to-keep-momentumgoing-on-your-blog-with-a-points-system/
  • 15. The editorial calendar gives you an overview of your blog and when each post will be published. You can drag and drop to move posts, edit posts right in the calendar, and manage your entire blog. *http://wordpress.org/extend/plugins/editorial-calendar/
  • 17. Make sure your content can be found online – using WordPress SEO by Yoast only enhances your chances. *http://wordpress.org/extend/plugins/wordpress-seo/