Search engine optimization is the practice of optimizing websites to increase their visibility in organic search results. Search engines rank pages based on over 200 factors including on-page elements like keywords, content, and site speed, as well as off-page signals such as links and social engagement. White hat SEO follows search engine guidelines and prioritizes users, while black hat techniques manipulate rankings through spammy tactics like keyword stuffing, cloaking, and link farms.

2. What is SEO
• Search engine optimization is the practices of activities improving the rank
or visibility of your website or page on search engine organic result page.
Search engines such as Google, Bing, Yahoo show the results based on
relevancy to the queries

3. What is search engine looking for?
• Search engines spider and users expect relevant results for the queries
with good contents.
• Search engine ranks considering many factors such as proper usage of
keywords and key phrases, quality &unique content, Meta tags and links
building.

4. What helps you to appear in Google
search results?
• Google considers 200 factors to rank for each search queries
• It can be categorized into 2 parts

5. 1. On Page Optimization
On- page, practices are the inside activities such as quality contents, proper
usage of keywords, internal links, site speed, mobile responsiveness and site
architecture

6. 2. Off-page Ranking factors
This is getting many links from an authentic website from your niche and
social engagement.

7. What is White Hat in SEO?
• In search engine optimization (SEO) terms, white hat SEO has referred the
practices of strategies, techniques and tactic activities considering human
audience instead of search engine and follows each search engine
guideline
• White hat SEO is most effective and ethical approach to increase your
page ranking on search engine result page

8. White Hat SEO Techniques
• These are ethical practices such as quality & unique Contents, proper
Keyword usage, effective Meta Tags, Landing Page interrelated with Meta
Tags, qualitative Web Pages, Internal Linking, Backlinks and following
search engine guidelines.

9. What is Black Hat in SEO?
• In search engine optimization (SEO) terms, black hat SEO is referred the
practices of aggressive activities of SEO strategies and techniques
considering mere search engine instead of the human audience and do
not follow guidelines given by search engine.

10. Black Hat SEO Techniques
• Keyword stuffing
• Hiding text
• Cloaking
• Doorways pages
• Irrelevant keywords to page contents

11. Keyword Stuffing
• Keyword stuffing is referred to as the practices of attempting to make
more keywords to rank on SERP. Normally usage of keywords is good
practice for SEO ranking but loading contents with mere keywords would
affect downgrade the rank or even penalize the search engine

12. Hiding Text
• This is a process of hiding keyword to manipulate ranking on SEO with
more usage of keywords. It was an effect to get visibility on SERP before
updating of Google algorithm

13. Cloaking
• Cloaking is referred website have altered pages to search engine and
human separately. Content would be different for users and search engine
to improve ranking, but Google would penalize once it found out.

14. Doorway Pages
• Doorway pages have been created for ranking on specific keywords and it
would be visible to search engine bot. it is aimed to manipulate ranking on
SERP, But Google has updated its Doorway pages Algorithm in 2015 to
penalize sites that have been created doorway pages for manipulation

15. Irrelevant Keyword to Content
• This is a process of creating ranking keywords on meta tags and those
keywords are not relevant to your content. This would affect you to
downgrade your ranking or to be penalized by search engine

16. Link Farming
• The link farm is referred website created only for to build more links to
another site by building lots of incoming links. A link farm usually looks like
a regular web page, it seems too regular contents but the majority of
words have been hyperlinked to other sites and this might be irrelevant or
unrelated.

17. Presented by
MUHAMMED SUHAIL E K
https://www.linkedin.com/in/muhammed-suhail-e-k-08898014b/
Reach @ eMarket Agency
Mobile : +917760969452
Landline: 080-40942318
Website: www.emarketagency.in
Email : info@emarketagency.in