Simon Baptist presented on trends and opportunities around Black Friday, Cyber Monday, and digital video advertising in the UK. He discussed how more UK consumers are doing their Christmas shopping online on Black Friday and Cyber Monday, following US trends. When online, consumers are increasingly watching digital video on desktops and mobile devices. This represents a large audience opportunity for digital video advertising around the holidays.

1. November 2014
Simon Baptist
Black Friday, Cyber Monday & the
Digital Video Advertising
Opportunity in the UK

2. Black Friday, Cyber Monday & Video Advertising
Intro
Recently, I had the chance to present some
thoughts about trends and opportunities to a
major media agency in London. I decided
to take a look at:
• How people are going online to do their
Christmas shopping in the UK,
especially on Black Friday and Cyber
Monday
• The growth of Digital Video advertising
Simon Baptist,
Creating international growth through culture,
marketing, relationships & strategy

3. What’s this
about Cyber
Monday being
a thing in the
UK now?
Black Friday, Cyber Monday & Video Advertising

4. More and more people are skipping the lines and
doing their Christmas shopping online
Black Friday, Cyber Monday & Video Advertising

5. The US ‘Holiday Season’ online shopping trends have
jumped the Atlantic
Black Friday, Cyber Monday & Video Advertising

6. Including and especially, Cyber Monday!
Black Friday, Cyber Monday & Video Advertising

7. Talk to me
about Digital
Video
advertising!
Black Friday, Cyber Monday & Video Advertising

8. Digital video is rapidly becoming the single most
valuable channel for engaging consumers
Black Friday, Cyber Monday & Video Advertising

9. In the US, the TV to Digital Video ad spend mix
continues to evolve rapidly
Digital ad spend belongs
to the TV guys – and it
will all bought digitally
Sources: eMarketer, ZenithOptimedia, MediaPost, US
Black Friday, Cyber Monday & Video Advertising
Data

10. And when people go online, they watch digital
video
Black Friday, Cyber Monday & Video Advertising

11. Putting it another way, the audiences watching
digital video are fast becoming a compelling size
Black Friday, Cyber Monday & Video Advertising

12. And the ad ££’s are following the eyeballs
32.6 34.9
36.9
38.5
39.9
Black Friday, Cyber Monday & Video Advertising
£0.2
£0.3
£0.7
£1.0
£1.3
UK Video Spend (B)
UK Video Viewers (M)
2012 2013 2014 2015 2016 *Source eMarketer, UK Study.

13. And don’t forget when people connect with digital
content, they are doing it on mobile
Black Friday, Cyber Monday & Video Advertising

14. MASSIVE AUDIENCE
In the UK, especially on Black Friday & Cyber Monday, people
are going online in droves to do their Christmas shopping
TUNING INTO WATCH VIDEO
When people go online, more and more of them are watching
more and more video (on both desktop and mobile)
PERFECT STORM
Of a scale audience available for digital video advertising
Black Friday, Cyber Monday & Video Advertising

15. Adknowledge Solutions for Digital Video
Native YouTube Facebook
The #1 native video and
video seeding platform
according to comScore
Smarter way to buy ads on
YouTube with transparent, precise
TV-like targeting
Advanced targeting with both
self-serve and fully-managed
solutions
Relevancy that delivers:
• 75% higher CTRs
• 50% higher completion
rates
Advanced targeting on mobile:
• 22% lift in conversion rates
• CPIs and CPCs were
reduced by up to 15%
• 20% Guaranteed Earned
Black Friday, Cyber Monday & Video Advertising
Media
• 36% Average Earned Media
• 4.7% Average CTR

16. Working with the World’s Smartest Advertisers
Black Friday, Cyber Monday & Video Advertising
Delivering performance
for brands and direct
response advertisers
Most of AdAge Top 100 advertisers.
Global Footprint – Offices around the
world. Campaigns in over 50 countries.

17. Simon Baptist,
Creating international growth through culture,
marketing, relationships & strategy
https://www.linkedin.com/in/simonbaptist
https://twitter.com/simon_baptist
Black Friday, Cyber Monday & Video Advertising