Black Friday's Invasion of Europe
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In recent years Black Friday has invaded UK & European shores. Largely driven by e-commerce, Europe's B.F has benefitted bricks and mortar retailers and looks likely to continue well into the future.
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• Warmer weather and school holidays boost sales at Waitrose
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• P&G beats sales estimates in 2016
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• Investigation finds Tesco has been ‘overcharging’ customers
• B&Q to debut small-format store in north London
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The Store recently held a webinar with FITCH London covering “A Very British Black Friday”. Black Friday is perceived as a frantic one-day sale, when shoppers lose control in the fight for bargains and retailers move mountains of stock to get a good chunk of holiday sales in the bag.
This session was based on FITCH’s report that the Black Friday shopping phenomenon in Britain, shows the reality is somewhat different. EMEA ECD Alasdair Lennox and EMEA Strategy Director Aaron Shields showed the real losers in this game are retailers.
Black Friday discounts have driven shoppers to open their wallets earlier, but not necessarily deeper, so the idea that they are just a major boost to UK holiday spending is flawed. While a small proportion of shoppers will always be willing to fight for a bargain, the majority are sensible shoppers happily buying online, at home.
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●Retail footfall wanes in February amid ‘Brexit’ fears
●Aldi copies big brand ads for Easter campaign
●Ocado reveals better-than-expected first quarter numbers
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●Weekly sales down at Waitrose and John Lewis
●Boots to clear checkouts of confectionary
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●Waitrose launches mobile self-scan trial
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●Industry attacks Government’s sugar tax plan
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Headlines:
• Morrisons ramps up ‘Price Crunch’ campaign with another 1,000 cuts
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• Wickes owner reports strong first half growth
• Shop prices continue to fall but at slower rate
• Irish grocery sector gets kick from Euros; Dunnes closing in on Tesco
• Warmer weather and school holidays boost sales at Waitrose
• Waitrose opens first cashless store
• Study suggests self-scan technology is promoting supermarket theft
• Which? calls on supermarkets to offer more promotions on healthy food
• P&G beats sales estimates in 2016
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The U.S. furniture and home furnishings industry is expected to experience continued growth in the coming years due to several positive secular tailwinds. Discretionary spending has reached its highest level since 2006, with sales of furniture and home furnishings increasing by almost 8% between 2014 and 2016 and over 4% from January to October 2017. Millennials, who now represent the largest consumer cohort in the furniture market, are increasing in age and buying homes, which will likely facilitate growth in the furniture industry. Read the report to learn more about current market conditions, industry trends and transaction activity.
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• Valentine’s Day could provide £687m boost for retailers, research suggests
• Fate of 34 Budgens stores in balance
• IGD reveals top grocery shopper saving tactics
• Waitrose, Iceland and M&S win Which? Awards
• Britons spending more on food and leisure than booze, smoking and drugs
• Morrisons launches drive to recruit more UK suppliers
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Black Friday's Invasion of Europe
- 2. Over the past few years Black Friday mayhem has spread to Europe. The “Superbowl of Shopping” kicks off on November 28 aEer the American Thanksgiving holiday, and marks the start of the Christmas shopping season.
- 3. IniJally introduced to Europe by US retailers like Amazon and Apple, The cult of Black Friday has spread to UK retailers such as Argos, John Lewis, Boots and Currys.
- 4. It has rapidly become a retail boom with forecasts that this year's Black Friday will be the biggest day ever for online sales in the UK. Reuters has esJmated that Britons will spend £580m ($810m) on the day It is a rare example where Brick-‐and-‐mortar retails have benefied from an ecommerce driven event.
- 5. €12.6bn 25% Forrester predicts consumers in the UK will spend €12.6bn online between November and December. Black Fridays growing influence will account for one quarter of all online retail sales in 2014 in the UK.
- 6. European online retail sales will grow 11% per year to reach $248 billion by 2017 (Forrester) The UK is Europe's largest online spender, followed by Germany, France, Spain, Italy, the Netherlands, and Sweden.
- 7. 65% European retailers are upping their game with ancillary services like click-‐and-‐collect to address the drop-‐off that previously occurred at delivery cutoff Jmes. Barclays has found that 65% of UK retailers now plan Black Friday sales events.
- 8. Contrary to slumping sales trends Barclays revealed that 35% of retailers expected tablets to be the big seller in Christmas 2014, well ahead of Smartphone's at 19%.
- 9. €35bn Forrester esJmates a €35bn total online spend in Europe for November and December