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1. Examine the Corporate and Promotional Giftware.
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Corporate and Promotional Giftware
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The previous recession of the early 1990s was, to some extent,
responsible for a change in the image and attitude of the corporate and
promotional giftware market, with those involved recognising the need to
move away from the existing practice of using mass and inferior
`give-aways' and place more importance on quality. A well-chosen
gift can go a long way towards building stronger relationships with
clients and/or staff and can act as ongoing free advertising for the
giver, particularly if items are personalised.
By late 2008, it was acknowledged that the UK was in another
recessionary period. According to the Confederation of British
Industry's (CBI's) latest quarterly survey, October 2008 saw
business optimism at its lowest level in almost handmade jewellery 30 years, leading the
CBI to call for further interest rate cuts as manufacturing companies
struggle to stay afloat during the credit crunch. Many will be forced to
cut back on advertising and promotional spend, but others may think it
all the more important to drum up new business and/or motivate staff,

2. and will focus their marketing efforts on retaining existing customers
and attracting new ones. The promotional industry appears fairly
confident that it will ride the current economic crisis, although there
will inevitably be individual casualties. As so many companies supply
the market, a key opportunity for differentiation lies in customer
service and reliability skills. Buyers sourcing corporate and
promotional giftware need to be confident that they are dealing with
reputable suppliers and that the product or service received will be of
the high quality they expect.
According to a survey conducted by
www.promotional-merchandise.org.uk in 2007, 22.9% of respondents order
promotional items more than ten times per year. The largest percentage
(41%) ordered promotional merchandise between one and three times
yearly. The fact that these figures differ little from a similar survey
conducted in November 2006 indicates, in the opinion of its instigator,
that the promotional items market is stable across all sizes of buyer
and budgets.
Writing implements and mugs are still enduring favourites as
choices of corporate and promotional giftware -- items of daily use that
can be inscribed with company logos. Data storage devices, such as USBs,
are a more recent and highly successful introduction, while there has
also been a surge in demand for environmentally-friendly goods, such. Surf to artice writer eric
hoover's web page link here.as
energy-saving devices and products made from recycled goods. Valuable
and/or enduring gifts, such as fine wines and crystal, are more a

3. gesture of appreciation than a promotional ploy, and the luxury end of
the market will struggle in times of economic gloom.
In 2007, the promotional merchandise sourcing specialist Source-e
carried out research which found that more than 95% of office workers
across Great Britain have some form of promotional merchandise on their
desk, and as many as 53% had made purchases from companies that had
supplied them with promotional merchandise. Little wonder, then, that
few companies in the habit of giving corporate and promotional giftware
will abandon the practice in any hurry, although Key Note anticipates
that value growth will be modest in 2009, increasing by just 1.4% on
2008.
Executive Summary
1. Market Definition
REPORT COVERAGE
MARKET SECTORS
Desktop Accessories/Stationery
Clothing
Ceramic and Glassware

4. Jewellery
Food and Drink
Confectionery
Entertainment Products
Small Leather Goods
Other Miscellaneous
MARKET TRENDS
Ethical and Environmentally-Friendly Trading
Premium Promotional Products
Seasonal Trends
Changing Employment Patterns
ECONOMIC TRENDS
Gross Domestic Product
Table 1: UK Gross Domestic Product at Current

5. and Annual Chain-Linked Prices (m), 2003-2007
Inflation
Table 2: UK Rate of Inflation (%), 2003-2007
Household Disposable Income
Table 3: UK Household Disposable Income Per Capita (), 2003-2007
Population
Table 4: UK Resident Population Estimates by Sex (000), Mid-Years
2003-2007
Unemployment
Table 5: Actual Number of Unemployed Persons in the UK (million),
2003-2007
Business Confidence
MARKET POSITION
The UK
Corporate Hospitality

6. Gift Vouchers
Overseas
2. Market Size
THE TOTAL MARKET
Table 6: The Total UK Market for Corporate and Promotional Giftware
by Value at Current Prices (m at rsp), 2004-2008
Figure 1: The Total UK Market for Corporate get more details and Promotional
Giftware
by Value at Current Prices (m at rsp), 2004-2008
Table 7: Selected Items of Promotional Giftware by Value at Current
Prices (000), 2008
Manufacturers' Sales of Giftware
Ceramic Household and Ornamental Articles
Table 8: UK Manufacturers' Sales of Ceramic Household

7. and Ornamental Articles by Value (000), 2004-2007
Hollow Glassware
Table 9: UK Manufacturers' Sales of Hollow Glassware by Value
(000), 2004-2007
Jewellery
Precious Jewellery
Table 10: UK Manufacturers' Sales of Precious Jewellery by
Value (000), 2004-2007
Imitation Jewellery
Table 11: UK Manufacturers' Sales of Imitation Jewellery by
Value (000), 2004-2007
Leather Articles
Table 12: UK Manufacturers' Sales of Leather Articles by Value
(000), 2004-2007
OVERSEAS TRADE

8. Table 13: UK Imports and Exports of Giftware by Sector by Value
(000), 2006 and 2007
Imports and Exports by Product Sectors
Leather Accessories
Ceramic Tableware and Ornamental Ware
Glass Tableware and Ornamental Ware
Jewellery
3. Industry Background
RECENT HISTORY
NUMBER OF COMPANIES
Ceramic Household and Ornamental Articles
Table 14: Number of UK VAT-Based Enterprises Engaged in the
Manufacture
of Ceramic Household and Ornamental Articles by Turnover Sizeband

9. (000), 2006 and 2007
Glassware
Table 15: Number of UK VAT-Based Enterprises Engaged in the
Manufacture
of Hollow Glass by Turnover Sizeband (000), 2006 and 2007
Jewellery
Table 16: Number of UK VAT-Based Enterprises Engaged in the
Manufacture
of Jewellery and Related Articles and of Imitation Jewellery
by Turnover Sizeband (000), 2006 and 2007
Leather Goods
Table online jewellery store 17: Number of UK VAT-Based Enterprises Engaged in the
Manufacture
of Luggage, Handbags and the Like, Saddlery and Harnesses
by Turnover Sizeband (000), 2006 and 2007

10. EMPLOYMENT
Ceramic Household and Ornamental Articles
Table 18: Number of UK VAT-Based Enterprises Engaged in the
Manufacture
of Ceramic Household and Ornamental Articles by Employment
Sizeband,
2006 and 2007
Glassware
Table 19: Number of UK VAT-Based Enterprises Engaged in the
Manufacture
of Hollow Glass by Employment Sizeband, 2006 and 2007
Jewellery
Table 20: Number of UK VAT-Based Enterprises Engaged in the
Manufacture
of Jewellery and Related Articles and of Imitation Jewellery

11. by Employment Sizeband, 2006 and 2007
Leather Goods
Table 21: Number of UK VAT-Based Enterprises Engaged in the
Manufacture
of Luggage, Handbags and the Like, Saddlery and Harnesses
by Employment Sizeband, 2006 and 2007
REGIONAL VARIATIONS IN THE MARKETPLACE
Ceramics
Glassware
Jewellery

12. Leather
DISTRIBUTION
HOW ROBUST IS THE MARKET?
LEGISLATION
General Legislation
The WEEE Directive
REACH
TRADE ASSOCIATIONS
British Promotional Merchandise Association
European Promotional Products Association
Giftware Association
Institute of Sales Promotion Ltd
PROMOTA

13. Voucher Association
4. Competitor Analysis
THE MARKETPLACE
MARKET LEADERS
Antler Group Ltd
Aquascutum Group PLC
Aspinal of London Ltd
Business Gift Company Ltd
4imprint Group PLC
Letts Filofax Group Ltd
Uppermost Business Gifts Ltd
Waterford Wedgwood PLC
Other Promotional Companies
Abbey Corporate Presentations

14. Argon Promotions
Caithness Glass
The Carole Group Ltd
Calverley Ltd
The Corporate Gifts Company
Corporate Signature
Electric Incentive Company Ltd
EMC Advertising Gifts
Firebrand Promotions
Forget Me Not Incentives Ltd
George Ibberson (Sheffield) Ltd
Hambleside Business Gift Solutions Ltd
House of Sarunds

15. JB Silverware
The Leather Studio Ltd
Mikkimugs
nostrano-uk
UKL
USB Company
OUTSIDE SUPPLIERS
Raw Materials
Ceramics and Glassware
Leather Goods
Jewellery
Paper-Based Products
Clothing and Textiles

16. Novelties, Toys and Games
Product Safety Testing
Logistics
Exhibition Design
Software
MARKETING ACTIVITY
Main Media Advertising Expenditure
Table 22: Main Media Advertising on Promotional Products (000),
Years Ending June 2007 and 2008
OTHER MARKETING ACTIVITIES
Publications
The Big Black Book
Online Resources

17. Tarsus Group PLC
Exhibitions
UK Exhibitions
Home Gift
International Direct Marketing Fair
National Incentive Show
Promotional Marketing Exhibition
PROMOTA
Spring and Autumn Fairs
UKL
Workwear and Corporate Clothing Show
International Exhibitions
Gifts Premium Dubai

18. Melbourne Gift Show
PPAI Expo
PR 09
PSI
Regalo Gift B2B
Summer Sourcing Show
5. Strengths, Weaknesses, Opportunities and Threats
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
6. Buying Behaviour
GIFT-GIVING ETIQUETTE
BPMA Survey

19. 'What's on your Desk?'
YouGov Research on Gift Giving 2007
7. Current Issues
CLOSURES, MERGERS AND ACQUISITIONS
LVMH
BOARD AND SENIOR MANAGEMENT CHANGES
British Promotional Merchandise Association
Procurement International
Solo
Waterford Wedgwood PLC
NEW PRODUCTS
Cocoon
Newell Corporate Gifts Promotional Products
The Pen Shop

20. Sainsbury's Business Gifts
8. The Global Market
EUROPE
THE US
ASIA
SELECTED GLOBAL COMPETITORS
APM Corporate Gifts Group
Broder Bros Co
Horizon Sources SL
Konitz Porzellan GmbH
Liaboc Co Ltd
Norwood Promotional Products
Prodir
9. Forecasts

21. ECONOMIC FORECASTS
Global Economic Climate
UK Economic Climate
Inflation
Table 23: Forecast UK Rate of Inflation (%), 2008-2012
Gross Domestic Product
Table 24: Forecast UK Growth in Gross Domestic Product in Real
Terms (%), 2008-2012
FORECASTS 2009 TO 2013
Table 25: The Total Forecast UK Market for Corporate and
Promotional Giftware
by Value at Current Prices (m at rsp), 2009-2013
MARKET GROWTH
Figure 2: Growth in the Total Market for Corporate and Promotional
Giftware

22. by Value at Current Prices (m at rsp), 2004-2013
FUTURE TRENDS
Growth of Counterfeiting
Environmentally-Friendly Giftware
10. anybody very much interested in SITE TOPIC GOES HERE; go look at or possibly .
Company Profiles
Aquascutum Group PLC
Aspinal of London Ltd
4imprint Group PLC
Letts Filofax Group Ltd
Waterford Wedgwood PLC
11. Further Sources
Associations
Publications

23. General Sources
Government Publications
Other Sources
Bisnode Sources
Key Note Research
The Key Note Range of Reports
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