HP held annual IT conferences called HP Invent from 2006 to 2016. The conferences were held in June each year from 2006 to 2010 at the WTC Zurich or Trafo Baden venue, with attendance ranging from 300 to 820 people. Starting in 2011, the conferences were moved to May each year at the Trafo Baden venue, with attendance growing to over 1,000 by 2014 and 2015. The conferences focused on new technologies, transformations in IT, and how HP solutions could help businesses.