Unlock the power of search engine optimization with our comprehensive SEO Mastery course. Designed for beginners and aspiring professionals, this 3-month program will take you on a journey from the fundamentals to advanced strategies of SEO. Discover the secrets to increasing online visibility, driving organic traffic, and boosting your website's rankings in search engine results.

1. INTRODUCTION TO SEO
• Understanding the importance of SEO in online marketing
• Overview of search engines and their algorithms

2. Understanding the importance of SEO in
online marketing
SEO, or Search Engine Optimization, plays a crucial role in online
marketing. It refers to the practices and strategies employed to
optimize a website's visibility and ranking in search engine results
pages (SERPs). Here are several key reasons why SEO is important
in online marketing:

3. • INCREASED ORGANIC VISIBILITY.
• TARGETED TRAFFIC AND BETTER USER EXPERIENCE.
• COST-EFFECTIVE MARKETING.
• LONG-TERM SUSTAINABILITY,
• BUILDS TRUST AND CREDIBILITY.
• ENHANCES LOCAL VISIBILITY.
• COMPETITIVE ADVANTAGE.

4. SEO is of utmost importance in online marketing as it enhances
visibility, drives targeted traffic, improves user experience,
provides long-term sustainability, builds trust and credibility,
enhances local visibility, and offers a competitive advantage. By
investing in SEO, businesses can effectively market their products
or services and achieve their online marketing goals.
SUMMARY :

5. OVERVIEW OF SEARCH ENGINES AND
THEIR ALGORITHMS
Google Search is a fully-automated search engine that uses software
known as web crawlers that explore the web regularly to find pages to
add to our index. In fact, the vast majority of pages listed in our results
aren't manually submitted for inclusion, but are found and added
automatically when our web crawlers explore the web.

6. A FEW NOTES BEFORE WE GET STARTED
Before we get into the details of how Search works, it's important to
note that Google doesn't accept payment to crawl a site more
frequently, or rank it higher. If anyone tells you otherwise, they're
wrong.
Google doesn't guarantee that it will crawl, index, or serve your page,
even if your page follows the Google Search Essentials.

7. INTRODUCING THE THREE STAGES OF
GOOGLE SEARCH
Google Search works in three stages, and not all pages make it through each stage:
• Crawling: Google downloads text, images, and videos from pages it found on the internet with
automated programs called crawlers.
• Indexing: Google analyzes the text, images, and video files on the page, and stores the
information in the Google index, which is a large database.
• Serving search results: When a user searches on Google, Google returns information that's
relevant to the user's query.

8. SEO TIP
https://docs.google.com/document/d/1J1H-
6OBcnYvMWqo1VqwviDEIU7DVHWB_OpxbQo8Unq4/edit?usp=sharing
https://docs.google.com/document/d/1ci70vIcDyp_IoKRhqLRIINlEahCfaKWKoFNlz7YMU-
o/edit?usp=sharing
FOR DETAILS VISIT FOLLOWING DOCS :

9. GOOGLE CORE ALGORITHMS
1. Panda
Date: February 24, 2011
2. Penguin
Date: April 24, 2012
3. Pigeon
DATE: AUGUST 20, 2013
4. Hummingbird
Date: August 22, 2013
6. Mobile Geddy
Date: April 21, 2015
5. Google Pay day
Date: October 2014
7. Fred Algorithm
Date : March 8, 2017
For Details Visite : https://docs.google.com/document/d/1bnCe0XNKQlcDajYt585TiI-
vq1AM28dRHImFA-Ra5SI/edit?usp=sharing