This document discusses two models for providing legal services: a partnership model and a build/pay model. The partnership model would involve partnering with existing legal services companies. It offers quick implementation and low costs but provides less control and may limit growth. The build/pay model would involve building an entire legal services infrastructure from scratch. It has higher upfront costs but provides more control. Two attorney network models are discussed: using one large firm per state or recruiting many smaller firms. An online claims process is considered, which could significantly reduce costs, but there are concerns about supporting novice consumers.

1. Legal Access Plan
Models

2. Partnership
• Legal Club, LegalZoom, CLC Inc., Countrywide
PPLS
• Benefit of quick implementation
• Low infrastructure cost (Liaison to act
between Lawyer.com and Partner)
• Partner absorbs the risk (ex: CLC needs our
subscribers to stay enrolled for 5 months to
break even)
• Bundled services (Tax preparation, Id Theft)

3. Partnership Cons
Lack of control
Tough to grow
Major decisions need to be approved by partner
Not going to be much more than a revenue
stream
May not be able to work our attorneys into
partner network

4. Build/Pay
• Costs vs a partnership
– Costs of services
– Sales and marketing
– Technology and development
– Administration and operations
14.99
Build an infrastructure from the ground up
Attorney network
Customer Service
QC
Web Redevelopment

5. Build/Pay
• Attorney Network
– (Model 1: One GP firm in each state with several
offices, LegalZoom; LegalShield)
– (Model 2: As many provider firms as possible, CLC
and Legal Club each have over 2200 firms)
Model 1 is easier to regulate and QC, less attorneys.
Also quicker to get started. However, provides
fewer options to our customers.
Model 2 blast email to our existing base of lawyers
and attempt to sign up firms that way

6. Referral/Claims process
• Advantageous to us if utilization rate is low
• Is it feasible to transition the claims process almost entirely online?
(Report has approx 50% of all esurance claims are made online
growing 10-20% annually)
• Significantly reduces costs
• Still need a telephone presence, just a reduced size
• Does the insurance model translate, relies on the end user being
able to submit the case in a way we can send out to the appropriate
attorney. Currently about 10-15 % of our user submitted referrals
are receiving a follow-up call to clarify their case details. However,
would the attorneys want to know that a case has been
professionally vetted before being referred.
• Concern about going exclusively online is dealing with the novice
consumer (Customer comes to us because they can’t find an
attorney’s phone number)