Bislery
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Bisleri was once the market leader in the 1990s with 70% market share in the Indian mineral water market. However, its market share eroded due to competition from major players like Pepsi and Coca-Cola. While Bisleri launched an advertising campaign promoting its water as "Pure And Safe", its aging distribution system and reluctance to invest contributed to its declining market share to 40% currently. The mineral water market in India was worth Rs. 500 crore in 2001 and growing at 40% annually, representing an opportunity for Bisleri to expand by acquiring local brands and strengthening its distribution through more plants.
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Bisleri is an Italian mineral water brand that was acquired by Parle Groups in 1969 and established as an Indian brand. It is currently one of the largest packaged water brands in India. Bisleri sells various sizes of bottled water from 250ml to 20L and has over 125 plants and 3000+ distributors across India. It faces competition from other packaged water brands like Kinley and Aquafina. Studies on Bisleri have found that it has strong brand recall but opportunities exist in strengthening distribution and launching premium products to attract more consumers.
Reinventing bisleri
Bisleri was the first branded bottled water company in India. It dominated the market in the 1990s with 70% share but faced growing competition from Pepsi and Coke in the 2000s. To differentiate itself, Bisleri launched an ad campaign in 2000 called "Pure and Safe" emphasizing its purification process. It aimed to increase turnover to Rs. 10 billion by 2003. To improve distribution challenges, Bisleri expanded its pack sizes and planned to invest more in procurement, partner with local players, and set up plants in eastern India. It also considered diversifying its product line and tying up with hotels and food establishments.
Bisleri
This document discusses the Indian bottled water industry. It provides information on key players in the market such as Bisleri, Kinley, and Aquafina. Bisleri has the largest market share at 38%. The bottled water market in India has grown at a compound annual growth rate of 25% in the last 4 years, the highest in the world. However, per capita consumption of bottled water in India remains low at less than 5 liters per year, compared to the global average of 24 liters. The document then focuses on Bisleri, how it was acquired, its brand portfolio and target market segments. It analyzes Bisleri's performance based on brand relevance, portfolio
Reinventing Bisleri
Bisleri was the first company to bottle and sell mineral water in India in the 1960s. Over the decades, Bisleri experienced strong growth and gained over 60% of the market share in bottled water. In the 2000s, large multinational companies like Coke and Pepsi entered the market. Bisleri realized it needed to reposition itself to compete against the new entrants. It launched a new "Play Safe" advertising campaign and changed its bottle color to green to try to attract customers and arrest its declining market share.
Bisleri 2 saini
- Bisleri was introduced in the 1960s in Mumbai as India's first bottled mineral water company. It was founded by an Italian businessman and grew rapidly over the following decades.
- By the 2000s, Bisleri dominated over 60% of the market share in India's organized mineral water segment. However, competition increased as multinational companies like Coke, Pepsi, and Nestle entered the market.
- To address its declining market share, Bisleri launched a new "Play Safe" advertising campaign in the 2000s and changed its bottle color to green to reposition itself among consumers.
Marketing strategies of coca cola (1)
The document is a project report on the marketing strategies of Coca Cola. It discusses Coca Cola's history in India, including withdrawing from the country in 1977 due to government demands and then returning in 1993 to a changed soft drink market dominated by competitors like Parle. To gain market share, Coca Cola decided to take over Parle, gaining access to their network of over 200,000 retailer outlets and 60 bottlers. The marketing strategies Coca Cola employed in the 1990s to win the "Cola war" in India were successful, increasing their market share to 48.3% by 1998.
yathin 4th sem project.docx
- The document discusses the bottled water industry in India, noting that it has grown significantly in recent decades due to issues with clean drinking water. Bottled water was once seen as a luxury but is now common across both urban and rural areas.
- India lags behind other countries in bottled water consumption and infrastructure. The market is worth around Rs. 1000 crore and growing 40-50% annually. Many large corporations are involved in bottled water production and sales.
- Bisleri was the first company to introduce bottled water in India in the 1960s. It has grown exponentially under new ownership and leadership since 1995, increasing production and expanding across India. Bisleri now holds over 60
Successful and failure brand
Saffola is a brand owned by Marico that produces oils, atta, and salt in India. In 2010, Saffola entered the breakfast category by launching Saffola Oats. Saffola Oats are double steamed for uniform texture and are high in iron and protein. They have emerged as the second largest brand in the oats category with 12% market share. In contrast, Coca-Cola launched Vanilla Coke in India in the early 2000s but it failed due to several reasons such as consumers not liking the taste, irrelevant advertising, wrong positioning and target group, and pricing it at a premium compared to regular Coke.
Pepsico.....by danish
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Bisleri pop- A Failure Product
Presentation on the Failure Products (Soft drink) of Bisleri Ltd. Also stated the various reasons for the downfall of the soft drinks launched by Bisleri as expansion business strategy.
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【业务选择办理准则】
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二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
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4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
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→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
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选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
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Bislery
- 1. A look into Bisleri
- 6. Brand name synonyms with mineral water
- 7. Innovation in the form of following Packaged drinking water Pet Bottles Breakaway seal Hexagonal Bottles Family Pack
- 9. Duplicity in the market
- 10. Reluctance to invest
- 12. DISTRIBUTION PROMOTION PRODUCT POSITIONING
- 13. Our key to success
- 17. FUTURE PLANS
- 18. PLEASE DON’T WASTE WATER…..! THANK YOU