presentation of the project - OAP

1. BRICKS RECYCLED PLASTIC
Bio INNOVATION
2012

2. BIO INNOVATION
MISSION
Operate in a safe, profitable, with social and environmental responsibility in the
marketplace by providing products and services tailored to customer needs and
contributing to sustainable development.
VALUES
• Sustainable development
• Integration
• Results
• Readiness for change
• Entrepreneurship and innovation
• Ethics and Transparency
• Respect for life
• Pride of always innovate
THE PROJECT
In summary, the construction affects the environment through the removal of
materials from nature that are not returnable, such as sand, cal, iron, aluminum,
wood, water and also the rubble, which is the result of leftovers, waste and waste
building materials into a work that can be demolition, paving or construction of house,
fence or building. With this, new building technologies are being created, including:
recycling of rubble.
Among the materials commonly used in constructions that the plastic today, the plastic
industry is greater than the steel and aluminum combination. The plastic has a history
of probably the most spectacular growth between materials engineering. Within a
relatively short time of its inception, this versatile material started to replace metals
and wood in various applications.
WHY USE RECYCLED BRICKS?
We currently face many disasters and delays in the construction area. However, with
the use of the brick is recyclable plastic can quickly build a property because it is a dry
construction. Also, the bricks are heavily engaged and this greatly reduces the cost and
construction time.
Another innovation is that avoids the use of mortar or metal structures, which reduces
the emission of pollutants and the use of these materials.

3. WHAT IS A RECYCLING?
All actions that aim to enable the reuse of materials and / or products in order to
extend its life cycle and reduce the problems with the form of waste disposal or
emission of pollutants, are considered recycling activities.
BENEFITS
WASTE PRODUCTION RECYCLING
COST SAVINGS
COST IMPACT INVESTMENTS:
• Feedstock
• Equipment
• energy
• Technology
• water
COST TO RECYCLE
SALE OF PRODUCTS
FROM RECYCLED.
OPERATING EXPENSES
INHERENT AND
RECYCLING
SOURCE: Adapted Ferreira (Ferreira, 20013, p.6)
FINANCIAL ANALYSIS OF RECYCLING IN CONSTRUCTION
To make the analysis of the viability of recycling a piece of construction, it was
necessary to measure the costs of investment in recycling equipment and their
operating costs and also the use of new technologies such as "Ecological Brick". This
was measured spending for investments in equipment and operation.
To measure the return on investment in recycling and new technologies has made a
case study to determine the cost of building a masonry wall made in the normal
process then was compared to the construction costs of the same products generated
using the recycling.

4. COST OF RECYCLING
According to data provided by city hall Ribeirão Preto, rode up the following
worksheets spending recycling:
Costs at a recycling plant construction
INITIAL INVESTMENT
CIVIL WORKS USD 46.540,00
EQUIPMENT USD 63.020,00
TOTAL USD 109.550,00
OPERATING COSTS PER MONTH
Maintenance Of Equipment And Facilities USD 242,38
Disposal Of Waste To The Landfill USD 193,90
Transportation From Recyclable Material USD 38,78
Hand of Work USD 7.270,00
Rental Of A Shovel - Mechanical Loaders USD 900,00
Electricity (1,000 kWh / month) USD 157,71
Cost Shovel - Mechanical Loaders USD 1.220,00
Total USD 10.030,00
SOURCE: Recycling Plant Construction of City Hall of Ribeirão – 2011
The cost of retro table, described as follows:
• Maintenance of equipment and facilities: These are fixed costs because on average
these are the amounts spent for providing technical assistance to equipment;
• Disposal of waste to landfill: Also are fixed costs because they are spending to
organize the debris that is deposited in the landfill of the Municipality;
• Transport from Recycled Material: It is a variable cost because it is an expense to
transport aggregates recycling sites themselves;
• Hand-to-Work: It is considered a variable cost because it is linked directly to the
recycling process;
• Rent the Shovel - Mechanical Handling: It is a fixed cost for being an expense that the
plant has and is in agreement with fixed value;
• Electricity: It is a variable cost because it is directly related to the production of
aggregates.
Detailing the costs of the best recycling process will have the following situation:
• Production of rubble per day: 80,000 kg or 66.67 m³
• Cost to recycle 80,000 kg of rubbish day: U.S. $ 334,19
• Cost of Recycling Rubble per kg = $ 0.01

5. This is the cost of reusing materials used and should be outweighed by the
benefits: reduced operational costs of construction and elimination of environmental
damage and its consequences
COST OF MANUFACTURE OF BRICK ECOLOGICAL
The brick is an ecological alternative offered by recycling. The said construction
material is produced from recycled materials. According to data provided by the
company Sahara (2004) it was found that the investment to manufacture eco brick is
USD 3.930,00 relating to equipment purchases.
Using the labor of three mason helpers for mixing the raw material, operate the
shredder and handle the final product is totaled USD 1,71 per hour.
Operating costs per hour
(Production of 100 bricks per hour)
Hand of Work USD 1,71
raw Material USD 4,92
Total USD 6,63
As equipment produces 100 bricks per hour, the unit cost of a brick equals USD
0.07.
TO CONCLUDE, IT IS PROFITABLE TO INVEST?
If they are counting the cost of purchasing the equipment Investment property
and to deploy the recycling process, plus the costs of purchasing equipment
manufacturing brick eco give a total of USD 113.050,00
According to studies conducted by the team, this machine has the capacity to
recycle 80.000kg per day and has a positive daily USD 5.790,00 and to confront the
outcome of the total invested, will conclude that at 19, 51 (USD 113.050,00 / USD
5.790,00) days we paid the initial investment. Therefore it is concluded to be a
worthwhile investment to invest.
POTENTIAL CLIENTS
ALL
WOMAN
INTERVIEWEES
MEN
0% 20% 40% 60% 80% 100% 120%

6. ANALYSIS OF ISSUES
• You would like to buy products recycled plastic?
WOMAN MAN
16%
13%
YES
YES 84%
87% NO
NO
• What to consider when buying an item of recycled plastic?
12%
15%
PRICE
73%
DURABILITY
QUALITY
• How much would you pay for this kind of product?
All surveyed do not have a position on the issue of price, just generally argue that they
should have the price cheaper than the conventional.

7. LEARNING
We performed a search with 40 potential clients where questioned several
aspects like price, what they consider important in products if they would use our
product, and in general 80% of respondents would use. Also we enter into contact with
companies working on sustainable projects to assess the profit, the work system,
example of this was the PETROBRAS BRAZIL who provided us with the necessary
material, also we come into contact with the Municipality of Ribeirão Preto - São Paulo
- Brazil, where they have adopted a recycling system where so we may analyze the
value of the investment, and that this would bring profit, and concludes queinvestindo
after 19.51 days would have the profit, ie, it is profitable. A requirement perceived by
customers is that the product has lower cost than the conventional product. Finally,
we must continue to pursue this sustainable idea that will be beneficial to both

8. By BIO INNOVATION
http://venture-lab.org/venture/teams/17857
Credits
For Providing the Opportunity
Chuck Eesley: Assistant Professor, Management Science & Engineering, Stanford
University
Venture Lab, Stanford University
Participants:
Abner Reis
Akash Mandal
Jia Xu
Prem Sagar
Yordan Nenov
Matthew Lee Zhi Jie
Mir Dost Brohi
Akshi Maheshwari (mentor)
Matt Pru (mentor).