Want to know about rewarding career opportunities in digital marketing. please check these presentation.

1. VAIBHAV KARANJIKAR
Build a rewarding career in
Digital Marketing

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• What is Digital Marketing.
• Benefits of Digital Marketing.
• Key functionalities in Digital Marketing.
• Career opportunities in Digital Marketing.
• Personal Branding.
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Key
Pointers
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3. Digital marketing refers to advertising delivered through
digital channels such as search engines, websites,
social media, email, and mobile apps. Using these
online media channels, digital marketing is the method
by which companies endorse goods, services, and
brands.
What is Digital Marketing
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4. o Digital marketing is measurable
o Digital marketing is cost-effective
o Digital marketing allows you to target
ideal customers
o Digital marketing allows you to
reach people at the start of the buying
journey
o Digital marketing enables you to make
changes as you go
Benefits of
Digital
Marketing
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5. Effective content marketing is not outwardly
promotional in nature, but rather serves to educate
and inspire consumers who are seeking information.
When you offer content that is relevant to your
audience, it can secure you as a thought leader and a
trustworthy source of information.
Content Marketing
The key to effective social media marketing goes far
beyond simply having active social media accounts.
You must also be weaving social elements into every
aspect of your marketing efforts to create as many
peer-to-peer sharing opportunities as possible
Social Media Marketing
SEO is the process of optimizing the content,
technical setup, and reach of your website, so that
your pages appear at the top of a search engine
result for a specific set of keyword terms.
Search Engine Optimization
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Key Functionalities of Digital Marketing

6. Paid search, or pay-per-click (PPC) advertising, typically
refers to the sponsored result on the top or side of a search
engine results page (SERP). These ads charge you for
every click and they can be tailored to appear when certain
search terms are entered, so your ads are being targeted
to audiences seeking something in particular.
Pay Per Click
Influencer marketing is a form of social media
marketing involving endorsements and product
placement from influencers, people and
organizations who have a purported expert level of
knowledge or social influence in their field.
Influencer Marketing
After more than two decades, email is still the quickest and
most direct way to reach customers with critical
information. Today, successful email campaigns must be
incredibly engaging, relevant, informative, and
entertaining to not get buried in your customer’s inbox.
Email Marketing
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Key Functionalities of Digital Marketing

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SEO
ANALYST
Graphics
Designer
Social Media
Handler
Freelancer
Career opportunities in digital marketing.
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CONTENT
WRITER

8. Think Different.
• Figure out who you are.
• Research your desired industry and follow the experts.
• Grow your online presence.
STAND
OUT
OPEN UP
RELEVANT
OPPORTUNITIES
CLARIFY
CAREER
DECISIONS
CREATE FOCUS
AND
INTENTION
Personal Branding
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