SEO In 2022: Google Discover and Microsite SERPs - (SEMrush Webinar)Evolving SEO
My presentation for the SEMrush webinar with Aleyda Solis and Mordy Oberstein on the Biggest Developments in SEO in 2021 and what to do about them in 2022. I focused on Google Discover and Google's SERP 'Microsites'.
An Arbitrary Number of Things You Should Know About Mobile First SEOJoe Turner
When Google’s Gary Illyes revealed plans to create a ‘mobile-first' index in November 2016, it sent the SEO world into a tizz. But really there wasn’t any need.
Let’s address some of the fundamentals:
• What the heck does ‘mobile-first’ even mean?
• What can we do to prepare?
• How can we use to our advantage?
Accelerated Mobile Pages (AMP) to Win Search War in 2017Digital Vidya
Explore how to leverage Accelerated Mobile Pages to Win Search Marketing. Gain insights from the webinar led by Praveen Meloth, Head Digital Marketing at Shopcj.com.
Link Earning Vs Link Building: Facts And MythsSUVAANCE
Link Earning Vs Link Building ! Which will be beneficial for you, what Google suggests ? Learn various facts and myths on link earning and link building.
Optimize Content for a Better Customer JourneyKirill Kronrod
In this session Yuliana Kronrod and I explored how to create appealing content, deliver effectively and provide ultimate user experience - for a better customer journey.
SEO In 2022: Google Discover and Microsite SERPs - (SEMrush Webinar)Evolving SEO
My presentation for the SEMrush webinar with Aleyda Solis and Mordy Oberstein on the Biggest Developments in SEO in 2021 and what to do about them in 2022. I focused on Google Discover and Google's SERP 'Microsites'.
An Arbitrary Number of Things You Should Know About Mobile First SEOJoe Turner
When Google’s Gary Illyes revealed plans to create a ‘mobile-first' index in November 2016, it sent the SEO world into a tizz. But really there wasn’t any need.
Let’s address some of the fundamentals:
• What the heck does ‘mobile-first’ even mean?
• What can we do to prepare?
• How can we use to our advantage?
Accelerated Mobile Pages (AMP) to Win Search War in 2017Digital Vidya
Explore how to leverage Accelerated Mobile Pages to Win Search Marketing. Gain insights from the webinar led by Praveen Meloth, Head Digital Marketing at Shopcj.com.
Link Earning Vs Link Building: Facts And MythsSUVAANCE
Link Earning Vs Link Building ! Which will be beneficial for you, what Google suggests ? Learn various facts and myths on link earning and link building.
Optimize Content for a Better Customer JourneyKirill Kronrod
In this session Yuliana Kronrod and I explored how to create appealing content, deliver effectively and provide ultimate user experience - for a better customer journey.
Adobe Summit 2017: More Gain, Less Pain - Optimize your content for a better ...Yuliana Kronrod
Adobe Summit is the premier event for digital marketers to learn about and share key strategies for making the most of every marketing opportunity.
Session description: Content fuels the success of your digital marketing across the customer journey. Yet in the world of content overload, quality trumps quantity. Understanding your competitive landscape is important to know how you stack up and where the opportunities for improvement lie. Smart marketers are using search optimization and digital performance marketing to develop the right content for the best channels, improve the user experience, convert prospects and consumers at higher rates, and measure the impact to optimize cross-channel experiences.
In this session, learn how to:
Create optimized and better-performing content
Beat your competition at every stage of the customer journey
Measure your results and drive continuous improvement to get more from your budget and increase bottom-line impact
SEO in a Mobile World by Anne Ahola Ward - #SEJSummit Santa MonicaSearch Engine Journal
Mobile usability is no longer a debatable frill, it’s a table stake. This session will be given by a former developer on best practices for mobile SEO. We will cover the latest SEO trends and stories from the field as they relate specifically to the Nth screen.
Videos on slides will not play, check them out on YouTube:
Slide 10: https://www.youtube.com/watch?v=ZUG9qYTJMsI
Slide 11: https://www.youtube.com/watch?v=DRoqk_z2Lgg
Slide 14: https://www.youtube.com/watch?v=vwW0X9f0mME
Slide 17: https://www.youtube.com/watch?v=yIxA3o84syY
Slide 18: https://www.youtube.com/watch?v=dooNPN6ylRQ
SMX East - Eli Feldblum - Google instant presentationRankAbove
This is a copy of the presentation Eli Feldblum begin_of_the_skype_highlighting end_of_the_skype_highlighting gave at SMX East on the "Google Instant's Impact On SEO & User Behavior" panel
Does fresh content impact your SEO ? Is it essential to update your content regularly to get higher rankings in Google ? What are the different Google algorithm updates related to content freshness ? What's caffeine update ? Find everything you need to know about how content freshness affect SEO in this video.
You must learn about "Query Deserve Freshness (QDF)" as a Google ranking factor. Find our tips on how to make your content QDF friendly to improve ranking in Google Search.
Core Web Vitals and SEO: Don't Panic. Improve.Ian Lurie
Core Web Vitals will impact SEO, it's true. But we don't know how much or when. We DO know there's not going to be a rankings massacre.
I talked to X-Cart's Jeff Cohen about Core Web Vitals' potential SEO impact, what to watch for, what to worry about, and why we shouldn't panic.
In this 3rd session of our online COVID-19 Q & A series, we've got WordStream's in-house SEO expert, Gordon Donnelly teed up with content tips you can't miss. He will:
• Show you how COVID-19 has impacted SEO.
• Provide the latest on SEO best practices.
• Release insider tips he uses for WordStream that you can use for your business.
Search traffic has been strongly impacted by the pandemic. Use these tips to improve your organic rankings and increase qualified traffic to your site.
Google has been adjusting and testing Google Local in 2016 and 2017. Join us in our equaTEK University for the latest about Google Local, how to get your business to be seen, what the local searchers are doing, how to get the biggest bang for your buck.
A Basic Explanation of How Google Works
At the end of 2013, almost 70% of all web searches were done on Google.
In 2013 there were over 2 trillion searches on Google, averaging almost 6 billion searches per day.
Google was started in 1998 and has grown steadily every year.
Google is know for asking very interesting (hard) interview questions.
Google generates income of $20 billion a year.
16% of the searches Google sees are new searches.
Google is VERY secretive about it’s Algorithms and it’s Data Centers.
Google’s most recent major algorithm change, (to their Panda system) was made on 20 May 2014.
Google has over 19 data centers in the US and at least 17 more around the world.
56% of internet users Google themselves.
Google & Facebook ads are rebounding.
But what does this mean for your campaigns? How should you respond?
Get the answers to these questions and more in our webinar. Our in-house expert, Mark Irvine, will cover:
• The current state of online advertising & how to respond.
• Unique changes you can implement in your campaigns.
• What the future holds for your Google & Facebook ads.
•
The numbers are looking up, but the game as changed. Use the trends and insights from this webinar to make sure you're getting your campaigns back on track the right way.
La tecnología puede tener un buen o un mal uso, el buen uso es cuando averiguamos sobre trabajos que debemos elaborar, mantenernos informados, etc. Pero también esta el mal uso de la tecnología, que es cuando nos perjudicamos a nosotros y a otras personas.
En el mundo actual, la tecnología abarca, prácticamente, todos los aspectos la vida humana. Los grandes avances tecnológicos son utilizados tanta para el ocio como para el trabajo. Suelen producir fanatismo, codicia, entusiasmo, curiosidad y dependencia en las personas.
Content Marketing presentation to UniSA Marketing by Will Fuller and Gavin Klose from FULLER Brand + Communication, Adelaide South Australia. What is content marketing? How many marketers are using content marketing? How much marketing budget is being allocated to content marketing in Australia? How is media consumed and how is it is changing? What type of media is consumed in digital especially on mobile devices? What is the content marketing sweet spot. A strategic framework for content marketing starting with strategy, channel creation, editorial planning, content creation, distribution and measurement. Content marketing cases studies for Xerox, Commonwealth Bank, Hahn Beer and Carnegie Mellon.
EDI-решения для логистики от компании "Э-КОМ"E-COM UA
GLN (Global Location Number) - обеспечивают технологическое решение для
глобальной цепи поставки по идентификации физических мест нахождения и
юридических лиц, а также их структурных единиц – офисов/ магазинов/складов отгрузки/распределительных центров и т.д.
GTIN (Global Trade Identity Number, раньше EAN) – международный код маркировки и учёта товара.
Серийный код транспортной упаковки - SSCC (Serial Shipping Container Code) предназначен для уникальной идентификации логистической упаковки. Он содержит ссылку на подробную информацию о грузе, хранимую в базе данных EDI.
PARTIN - Party Information
PRICAT - Price/Sales Catalogue
PROINQ - Product Inquiry
PRODAT - Product Data
CNCCND - Contractual Conditions
COACSU - Commercial Account Summary
COMDIS - Commercial Dispute
DESADV - Dispatch Advice
HANMOV - Cargo/Goods Handling and Movement
IFCSUM - Forwarding and Consolidation Summary
IFTMAN - Arrival Notice
IFTMBC - Booking Confirmation
IFTMBF - Firm Booking
IFTMIN - Transport Instruction
IFTSTA - Transport Status
INSDES - Instruction to Dispatch
INVOIC – Invoice
ORDCHG - Purchase Order Change Request
ORDERS - Purchase Order
ORDRSP - Purchase Order Response
OSTENQ - Order Status Enquiry
OSTRPT - Order Status Report
PAYMUL - Multiple Payment Order
QUOTES – Quotation
RECADV - Receiving Advice
REMADV - Remittance Advice
REQOTE - Request for Quotations
RETANN - Announcement for Returns
Adobe Summit 2017: More Gain, Less Pain - Optimize your content for a better ...Yuliana Kronrod
Adobe Summit is the premier event for digital marketers to learn about and share key strategies for making the most of every marketing opportunity.
Session description: Content fuels the success of your digital marketing across the customer journey. Yet in the world of content overload, quality trumps quantity. Understanding your competitive landscape is important to know how you stack up and where the opportunities for improvement lie. Smart marketers are using search optimization and digital performance marketing to develop the right content for the best channels, improve the user experience, convert prospects and consumers at higher rates, and measure the impact to optimize cross-channel experiences.
In this session, learn how to:
Create optimized and better-performing content
Beat your competition at every stage of the customer journey
Measure your results and drive continuous improvement to get more from your budget and increase bottom-line impact
SEO in a Mobile World by Anne Ahola Ward - #SEJSummit Santa MonicaSearch Engine Journal
Mobile usability is no longer a debatable frill, it’s a table stake. This session will be given by a former developer on best practices for mobile SEO. We will cover the latest SEO trends and stories from the field as they relate specifically to the Nth screen.
Videos on slides will not play, check them out on YouTube:
Slide 10: https://www.youtube.com/watch?v=ZUG9qYTJMsI
Slide 11: https://www.youtube.com/watch?v=DRoqk_z2Lgg
Slide 14: https://www.youtube.com/watch?v=vwW0X9f0mME
Slide 17: https://www.youtube.com/watch?v=yIxA3o84syY
Slide 18: https://www.youtube.com/watch?v=dooNPN6ylRQ
SMX East - Eli Feldblum - Google instant presentationRankAbove
This is a copy of the presentation Eli Feldblum begin_of_the_skype_highlighting end_of_the_skype_highlighting gave at SMX East on the "Google Instant's Impact On SEO & User Behavior" panel
Does fresh content impact your SEO ? Is it essential to update your content regularly to get higher rankings in Google ? What are the different Google algorithm updates related to content freshness ? What's caffeine update ? Find everything you need to know about how content freshness affect SEO in this video.
You must learn about "Query Deserve Freshness (QDF)" as a Google ranking factor. Find our tips on how to make your content QDF friendly to improve ranking in Google Search.
Core Web Vitals and SEO: Don't Panic. Improve.Ian Lurie
Core Web Vitals will impact SEO, it's true. But we don't know how much or when. We DO know there's not going to be a rankings massacre.
I talked to X-Cart's Jeff Cohen about Core Web Vitals' potential SEO impact, what to watch for, what to worry about, and why we shouldn't panic.
In this 3rd session of our online COVID-19 Q & A series, we've got WordStream's in-house SEO expert, Gordon Donnelly teed up with content tips you can't miss. He will:
• Show you how COVID-19 has impacted SEO.
• Provide the latest on SEO best practices.
• Release insider tips he uses for WordStream that you can use for your business.
Search traffic has been strongly impacted by the pandemic. Use these tips to improve your organic rankings and increase qualified traffic to your site.
Google has been adjusting and testing Google Local in 2016 and 2017. Join us in our equaTEK University for the latest about Google Local, how to get your business to be seen, what the local searchers are doing, how to get the biggest bang for your buck.
A Basic Explanation of How Google Works
At the end of 2013, almost 70% of all web searches were done on Google.
In 2013 there were over 2 trillion searches on Google, averaging almost 6 billion searches per day.
Google was started in 1998 and has grown steadily every year.
Google is know for asking very interesting (hard) interview questions.
Google generates income of $20 billion a year.
16% of the searches Google sees are new searches.
Google is VERY secretive about it’s Algorithms and it’s Data Centers.
Google’s most recent major algorithm change, (to their Panda system) was made on 20 May 2014.
Google has over 19 data centers in the US and at least 17 more around the world.
56% of internet users Google themselves.
Google & Facebook ads are rebounding.
But what does this mean for your campaigns? How should you respond?
Get the answers to these questions and more in our webinar. Our in-house expert, Mark Irvine, will cover:
• The current state of online advertising & how to respond.
• Unique changes you can implement in your campaigns.
• What the future holds for your Google & Facebook ads.
•
The numbers are looking up, but the game as changed. Use the trends and insights from this webinar to make sure you're getting your campaigns back on track the right way.
La tecnología puede tener un buen o un mal uso, el buen uso es cuando averiguamos sobre trabajos que debemos elaborar, mantenernos informados, etc. Pero también esta el mal uso de la tecnología, que es cuando nos perjudicamos a nosotros y a otras personas.
En el mundo actual, la tecnología abarca, prácticamente, todos los aspectos la vida humana. Los grandes avances tecnológicos son utilizados tanta para el ocio como para el trabajo. Suelen producir fanatismo, codicia, entusiasmo, curiosidad y dependencia en las personas.
Content Marketing presentation to UniSA Marketing by Will Fuller and Gavin Klose from FULLER Brand + Communication, Adelaide South Australia. What is content marketing? How many marketers are using content marketing? How much marketing budget is being allocated to content marketing in Australia? How is media consumed and how is it is changing? What type of media is consumed in digital especially on mobile devices? What is the content marketing sweet spot. A strategic framework for content marketing starting with strategy, channel creation, editorial planning, content creation, distribution and measurement. Content marketing cases studies for Xerox, Commonwealth Bank, Hahn Beer and Carnegie Mellon.
EDI-решения для логистики от компании "Э-КОМ"E-COM UA
GLN (Global Location Number) - обеспечивают технологическое решение для
глобальной цепи поставки по идентификации физических мест нахождения и
юридических лиц, а также их структурных единиц – офисов/ магазинов/складов отгрузки/распределительных центров и т.д.
GTIN (Global Trade Identity Number, раньше EAN) – международный код маркировки и учёта товара.
Серийный код транспортной упаковки - SSCC (Serial Shipping Container Code) предназначен для уникальной идентификации логистической упаковки. Он содержит ссылку на подробную информацию о грузе, хранимую в базе данных EDI.
PARTIN - Party Information
PRICAT - Price/Sales Catalogue
PROINQ - Product Inquiry
PRODAT - Product Data
CNCCND - Contractual Conditions
COACSU - Commercial Account Summary
COMDIS - Commercial Dispute
DESADV - Dispatch Advice
HANMOV - Cargo/Goods Handling and Movement
IFCSUM - Forwarding and Consolidation Summary
IFTMAN - Arrival Notice
IFTMBC - Booking Confirmation
IFTMBF - Firm Booking
IFTMIN - Transport Instruction
IFTSTA - Transport Status
INSDES - Instruction to Dispatch
INVOIC – Invoice
ORDCHG - Purchase Order Change Request
ORDERS - Purchase Order
ORDRSP - Purchase Order Response
OSTENQ - Order Status Enquiry
OSTRPT - Order Status Report
PAYMUL - Multiple Payment Order
QUOTES – Quotation
RECADV - Receiving Advice
REMADV - Remittance Advice
REQOTE - Request for Quotations
RETANN - Announcement for Returns
Leveraging Social Media To Raise Funds for Nonprofit OrganizationsAbila
The third session in the Web-wise series, you will learn to understand the recent explosion of social media and its application to nonprofit organizations, presented by Dan Gonzalez, Web Manager, Sage Nonprofit Solutions.
Don't Leave Your Facilities Needs to Chance: From Game Plan to Master PlanSightlines
This presentation explores what facilities leaders can do when rolling the dice doesn't work regarding the management of deferred maintenance. You'll also learn how to:
- Maximize the value of a deferred maintenance assessment
- Integrate deferred maintenance data with a master plan
- Optimize institutional resources to mitigate risk
- Be a partner in program success rather than a follower
Getting your clients to use Microsoft Advertising will scale your agency, and WordStream + Microsoft have partnered to show you exactly how to make it happen.
Viewers will walk away knowing how to:
- Sell Bing confidently to clients.
- Increase your agency's revenue.
- Apply strategies from real life success stories.
- Effectively round out your clients' marketing mix.
Location has been the foundation of establishing a business since day one. With consumers gravitating away from in-person experiences in favor of online interactions, we will discuss how a business can give themselves prime real estate digitally with a few key strategies being implemented. Ultimately each business wants to "Always Be Found, Always Be Chosen, and Be Easy to Work With."
Is Digital Marketing a Good Career? Digital marketing is a rapidly growing field with a high demand for qualified professionals. The average salary for a digital marketing manager in the United States is $128,750 per year. The job outlook for digital marketing managers is projected to grow 10% from 2019 to 2029, much faster than the average for all occupations. The global digital marketing industry is worth over $1.7 trillion.
The Tomorrow Lab Presents - Bing Ads For Your BusinessThe Tomorrow Lab
Our headline speaker at the latest TTLPresents was Ashleigh Cochrane, from Microsoft, Bing Ads, who shared some of the new features of the Bing Ads platform.
Marketing in the Internet Age: Understanding Your Options and Avoiding Common...Holony Media
The internet is the most powerful marketing tool in existence, but the options and complexity can be dizzying. This crash course will explore the online marketing ecosystem, detail common scams and missteps, and help you make better use of your marketing and advertising budget.
Digital Media Marketing for Auto DealersPatsy Stewart
This presentation is targeted for Auto Dealers to help them gain awareness of digital media and see how they can integrate social media with their traditional marketing. The automotive industry is ready for this move, dealers need to understand it.
Learn about what small businesses are planning to do in 2020 and what marketing channels they think are worth the investment. Check out the original report of this small business data: https://visualobjects.com/digital-marketing/small-business-statistics-2020.
Unleash the true potential of your digital marketing campaigns by understanding how paid media and SEO can work hand in hand to achieve remarkable results. From aligning keyword research and targeting to leveraging data-driven analytics, this master class will equip you with the tools and knowledge needed to optimize your marketing initiatives across channels and maximize your return on investment.
Gain Local Online Visibility in 2018 and Beyond - Anvil MediaAnvil Media, Inc.
Showing up for local search results is a pillar of success for many local businesses. Join us to learn the most important elements when trying to show in the search results, maps, and local packs for searches with local modifiers.
What you will learn:
What are the local ranking factors? What are the most important?
How to optimize your website for local search.
What offsite factors need to be accounted for?
WHO: Nic Jolin has been working in SEO for over 4 years. He has experience in building a variety of SEO strategies, including local, and providing the tactics for doing so. Join Nic Jolin as he provides the insights into gaining local visibility in the search engine results pages.
The 6 Common Mistakes in Small Business Search Engine Strategies & How to Fix...Bassem Ghali
Are you losing out on Business because you’re not on the 1st page of Google? Are you frustrated because you don’t know what to do to get yourself rank higher? Learn about the most common mistakes small businesses make with their digital marketing strategy, and learn how to fix them.
Mistake #1 Ignoring Digital Marketing
Mistake #2 Using the Wrong Keywords
Mistake #3 Not Developing a Digital Strategy
Mistake #4 Not Designing Landing Pages Effectively
Mistake #5 Ignoring Mobile Search Optimization
Mistake #6 Not Measuring The Metrics That Matter
You ARE your brand! Words of wisdom from LinkedIn’s Paul LovieBassem Ghali
Keynote Paul Lovie of LinkedIn brought 20 tips to the table in his session for online marketers looking to amplify their brand on LinkedIn. Presenting to a packed auditorium at the Ted Rogers School of Business Management, Lovie talked about the thinning line between personal and business brands and how your company’s brand is YOUR brand.
Bing Ads - Can ‘Pay Per Click’ effectively increase business leads & sales?Bassem Ghali
Bing Presentaion - Donate & Learn Online Marketing Expo! Dec 4 - 2013
By Andrew Yang
Search Evangelist at Microsoft Canada
Small and medium business owners are always in the hunt for a quick and cost effective way to increase their leads and sales. In this session find out how Search Engine Marketing works, how to evaluate its effectiveness and how you can leverage this powerful marketing tool to help your business grow.
Andrew is a Search Evangelist for Microsoft Canada. He is responsible for educating, promoting and evangelizing the Bing Ads platforms. This includes support for Bing Ads Web, Bing Ads Editor, Bing Ads Intelligence, API and the various social media platforms that Bing Ads is on. He also takes great pride in representing the users of Bing Ads.
Prior to joining Microsoft, Andrew worked for a variety of technology companies from Google, Bell and Telus. Andrew holds a Bachelors in Engineering Science from the University of Western Ontario and MBA from University of Toronto.
GoDaddy - Create a website that works for you & grow your business!Bassem Ghali
GoDaddy Presentation - Donate & Learn Online Marketing Expo! Dec 4 - 2013
By Tommy Kern
As a small – medium business owner, you need a website that works for you 24/7 - building your brand, promoting your products and services, and generating sales leads. A website that ‘works’ will resonate with visitors and inspire confidence. Join GoDaddy Web Expert Tommy Kern to learn how to quickly and easily create a website that’s the cornerstone of a strong online business presence.
Tommy has helped thousands small businesses become great at what they do. He now leads a team of trainers dedicated to teaching GoDaddy employees innovative technologies and help customers become successful online.
PPC Lead Generation Case Study - St. Regis HomesBassem Ghali
Following a review of St Regis Homes requirements, and completing a full competitive analysis, Green Lotus has found that there are at least 3 other new home builders that have similar products within a 10km radius.
The Green Lotus strategy has focused on producing high quality leads, and maximizing the St. Regis Homes online marketing budget.
Green Lotus has implemented a Google AdWords Campaign with full traffic, leads and phone calls tracking. View the campaign case study!
Key Takeaways
- Green Lotus has succeeded in creating a highly effective and targeted campaign for St’ Regis Homes.
- Green Lotus has demonstrated the efficiency of the campaign with the use of the latest email & phone leads tracking tools.
- Green Lotus has provided the client with tangible and actionable insights throughout the campaign.
- Green Lotus has delivered on client goals, getting quality and cost-effective leads. The campaign has generated more than 550 leads at a low cost of $32.66 per lead, with a high conversion rate of 2.93%.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
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In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
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When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
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The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
4. Agenda
1. Overview of the Advertising Industry
2. Why Online Adverting?
3. Different Types of Online Advertising
• Display
• Search
• SEO Vs. PPC
4. Why Bing?
@bingads | @yang_ers
5. Where is the Canadian Advertising
@bingads |
@yang_ers
Market?
6. Advertiser
confidence in
Canada remains
strong,
as total
advertising
investment in
2012
grew 5.1%
compared to
overall GDP
growth of 1.4%
@bingads | @yang_ers
7. Search and
display have
consistently
accounted for
more than
three-quarters
of Canada’s
total digital
advertising
@bingads | @yang_ers
8. @bingads | @yang_ers
Last week in Canada…
Digital ad
spending
growth
surpasses all
other forms of
advertising
media in
Canada
10. @bingads | @yang_ers
How do Canadian get their information?
TV & Internet
continue to
perform well
however
internet is
heavily skewed
towards adults
18 to 49.
11. mCommerce: Canadian internet users are using their mobile devices for
Age Distribution
@bingads | @yang_ers
shopping related activities
11
Sources: 1) RetailMeNot.com, “Shoppers Trend Report” conducted by Ipsos Public
Affairs, Aug 2013; 2) Ipsos Canada, “eNation” survey, Aug 2013
Mobile Shopping Activities* of Internet
Users in Canada, June 20132
% of respondents
12%
12%
11%
* Conducted on a mobile phone
Internet users in Canada who would use a mobile app
for grocery shopping, Jul 20131
43%
26%
18%
18-34 35-55 55+
Note: “Definitely” and “likely use”
Canadian internet users are
starting to use their mobile for
shopping activities. 28% of
users use a mobile app for
grocery shopping. Users in the
younger age group and high
income brackets tend to use
grocery apps the most.1
Of all mobile shopping
activities, most users research
product information and
check prices of an item on
their phones while in store.2
11%
16%
24%
Researched product information
Checked the price of an item in phone while in
store
Downloaded and used and app for a retailer
Used a coupon on phone to save in-store
Purchased a product or service on phone
Used a QR code to find out more information
about the product
14. @bingads | @yang_ers
Online Statistics
Six Motivations for Web Usage
Canadian Share of Web Session by Motive
throughout the Day
1. Information
2. Communication
3. Entertainment
4. Creation
5. Transaction
6. Surfing
15. "I know half my advertising isn't
working, I just don't know which
@bingads |
@yang_ers
half."
William Lever, founder of Unilever
16. Wouldn’t it be great if you
@bingads | @yang_ers
could…
Control your message
Target the right audience
Always appear on the first page
Measure your ROI
17. 30% of all search queries have local intent
40% of offline transactions start with online search
@bingads | @yang_ers
Consumers Seek Local Information
48% of mobile and 36% of PC searchers visit a local business
19. Pay Per Click vs. Search Engine Optimization
@bingads | @yang_ers
19
Search Engine Optimization (SEO)
Also called…
Natural Search
Organic Search
Search engine optimization, natural or
organic search (natural = organic)
Links that appear in the body of the search
results
Search Engine Marketing (SEM)
Also called…
Pay per Click (PPC)
Paid Search
Sponsored Listings
Pay-per-click, paid search, denotes a cost
paid by a marketer for every click through of
a search listing
Links that appear at the top and to the right
of the search results
20. Paid vs. Organic Result (Query – Winter Tires)
@bingads | @yang_ers
20
Anatomy of a Result
1. Ad Title
2. Display URL
3. Ad Copy
4. Sitelink Extensions
Paid
Organic
24. Canada
@bingads | @yang_ers
Buying Power Index2
Buying Power Index
26% more
12% more
Average Internet Google Yahoo Bing Network
1. The Yahoo Bing Network includes Microsoft and Yahoo sites in Canada.
2. comScore qSearch (custom), June 2014.
25. Has high household
incomes; nearly one-third
earn C$100k+ and nearly
one-half earn C$75k+
@bingads | @yang_ers
Falls into mature age
groups of persons, women
and men, those 35 years
and older
Lives in eastern provinces,
especially Ontario and
Quebec
Household Size
Lives in smaller households,
especially two- and three-person
households
Lives in households with no
children
Source: comScore Media Metrix, Canada, January 2014. Note: In comScore, Bing is defined as [C] Bing Web; Google is defined as [S] Google Web Search.
26. @bingads | @yang_ers
Search Charm:
Easy Access
Tap the Search Charm from anywhere on
Windows 8 to easily search with Bing so you
can quickly get things done
Bing-powered Apps:
Immersive Content
Experiences
Bing powers six deep App experiences including
Sports, Weather, Finance, News, Travel and Maps
Bing is Optimized for Windows 8
31. @bingads | @yang_ers
Takeaways
1. Online Advertising is one of the most measurable and effective
forms of advertising available
2. Take advantage of the measurability of Online Advertising to
drive the right ROI for your business
3. Do what is RIGHT for your business
Won’t spend much time on offline (hence presentation title). Also area of expertise is online
Talk about the Revenue, size of Telus…
Industry as a whole has finished its peak of growth.
Explain components of online advertising.
Search Paid listing, PPC
Display banners, rich media, social stuff.
Not focusing on mobile messaging, others etc.. b/c very small, declining, I BELIeve it isn’t very effectiveness.
Questions???
Talk about different types of advertising etc..
Think tradeoffs, your own effectiveness etc…
Idea of Engagement, this might be great for awareness and consideration
Highlight TV, strengths..
- But this is only one view, doesn’t factor in cost!!!!
Talk about different types of advertising etc..
Think tradeoffs, your own effectiveness etc…
Idea of Engagement, this might be great for awareness and consideration
Highlight TV, strengths..
- But this is only one view, doesn’t factor in cost!!!!
Highlight a couple of things:
TV still there
Friends and family
Internet still does will in the awareness category
Hope is at this stage I’ve sold you the value of Internet advertising.. Or why massive brands consider it.
Pegged roughly 80% YTD. In 2011!
Is 45.6 hrs / month higher or lower than television??
-- Internet usage has outstripped television!!!
If more people are online than on TV, why is spend lower on online?
If we are spending all this time online What on earth are we doing??
Talk about time waves.. From 6am to Noon
Next wave from 6pm to 10pmish
Getting ready for work tomorrow,
Relaxation
Dwell on that statement..
Imagine you telling me you know half of your products aren’t selling but you don’t know which half..
This is the state of the advertising industry.
Now thinking about all the times you searched, and apply that to your business and the message and goals you are trying to achieve.
You can do that with Pay per click advertising!
Alright everybody that concludes my presentation Can “Pay Per Click” effectively increase business leads & sales.
17
This is a Search engine results page. Take a look at it. See where does your eyes gravitate towards? Look at the messaging that is there.
Some termin
.
Guidance:
Thank audience for their time
Allow time for Q&A