1. Space and what we do with it
Mobile Monday AMS - May 30th 2011
Raimo van der Klein

2. Space
Available Spaces
Augmented Reality
2

3. What is Space?
The environment we directly witness filled with people, events and things.
3

4. Why is Space?
It’s existence can give meaningful experiences to our lives.
4

5. We all want meaningful lives
But which experiences can give meaning?
5

6. An example
6

7. What do you
see?
7
http://www.flickr.com/photos/andrewgould/3644521556/

8. 8

9. It’s what you do with Space that
gives meaning to your life
9

10. By doing something with something
you create a relationship with that thing.
It plays a part in your life

11. Space
Available Spaces
Augmented Reality
11

13. http://www.flickr.com/photos/silence226/2580183410/

18. Free Control Dream Virtual
18

19. 1. Free Space
Shared and not owned
Identity: This is who we are.
Interaction level: endless and free
Nouns: Family, friends, hobbies
Verbs: endless (DO space)
19

20. 2. Control Space
Unavailable and owned
Identity: Anon., users, visitors, commuters
Interaction level: Take it or leave it
Nouns: infrastructure, goods, real-estate
Verbs: buy, enter, push, walk, park
20

21. 3. Dream Space
Dream world of representations (Spectacle)
Identity: Borrowed identity & stolen experiences
Interaction level: immerse and swallow
Nouns: content, media, packaging, ads
Verbs: one verb only, consume
21

22. 4. Virtual Space
Unlimited supply of everything
Identity: Personalized and makes you hungry
Interaction level: it feeds you what you want
Nouns: Apps, sites, clips, images, tweets
Verbs: Share, comment, like, play,
22

23. Virtual
(endless supply)
Virtual Dream
Free Control
(Many verbs) (Few verbs)
Free Control
Physical
(limited resources)
23

24. We are now expanding Free Space
Connect with the Physical World and add verbs

25. Virtual
(endless supply)
Virtual Dream
Free Control
(Many verbs) (Few verbs)
Free Control
Physical
(limited resources)
25

26. Virtual
(endless supply)
Virtual Dream
I can do more
Free Control
with these
(Many verbs) (Few verbs)
Spaces
Free Control
Physical
(limited resources)
26

28. Space
Available Spaces
Augmented Reality
28

29. Can a virtual programmable layer on top of
reality add meaning?
29

30. Meaning?
It’s what you do with Space that gives meaning to your life

31. Virtual
(endless supply)
Virtual Dream
I can do more
Free Control
with these
(Many verbs) (Few verbs)
Spaces
Free Control
Physical
(limited resources)
31

32. Example: Control Space
STADSHAARD,
Enschede. Architekten Cie,
Architect Branimir Medić with artist Hugo
32 Kaagman

33. Example: Control Space Now you can do more with Space.
“Vote” or “attach a Poll”
STADSHAARD,
Enschede. Architekten Cie,
Architect Branimir Medić with artist Hugo
33 Kaagman

34. Example: Dream Space
By Marck Skwarek

35. Example: Dream Space
Billboard in Zurich
by Dreamer7112 on
35 Flickr

36. Example: Dream Space
The ad becomes an object to discuss,
comment and play.
Billboard in Zurich
by Dreamer7112 on
36 Flickr

37. Example: Dream Space
37

38. Example: Dream Space
Augmented Reality shows deeper
layers of reality.
38

39. Summary

40. Space will be democratized!
The exclusivity of Space is over
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41. Augmented Reality adds meaning
Through Augmented Reality you can create more meaningful experiences in
Control Space and Dream Space

42. Augmented Reality jams the Spectacle
Designed experiences are getting jammed.

43. See the world through the eyes of others
These meaningful expressions on top of existing Space
will result in the rising of our collective consciousness
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44. Augmented Reality will save us from the Matrix
44

45. Thank You
Keep it real!
@rhymo