The document discusses developer marketing challenges and opportunities in the mobile app market. It notes there are now 6 major app platforms and over 8 app stores. Developers are interested in cross-platform development, with 78% planning to develop for multiple platforms. The opportunity lies in providing value to this growing community of cross-platform developers and establishing GetJar as the top store for cross-platform apps and services. The strategy involves improving the developer experience on GetJar, marketing GetJar as a developer resource, and increasing brand awareness among developers through various online and offline tactics.
Deck for Be A VC Case Competition, which pitched Quixey at the Tenaya Capital office to a panel including Sequoia Capital, Greylock Partners, GGV Capital, and Tenaya Capital
Why ASO?
"App store optimization (ASO) is the process of improving the visibility of a mobile app (such as an iPhone, iPad, Android, or Windows Phone app) in an app store (such as iTunes or Google Play for Android). App store optimization is closely related to search engine optimization. Specifically, app store optimization includes the process of ranking highly in an app store's search results and top charts rankings. ASO marketers agree that ranking higher in search results and top charts rankings will drive more downloads for an app.” - Wikipedia
It is generally much easier to do than SEO as the app store is less mature so it doesn’t take much effort. Plus its free and the effects are long lasting. Everyone should do this because of the huge ROI (Might have considerable effect, doesnt take much time once you understand it).
In this article we will cover the general ASO Advice, take a look at a few ASO tools on the market and do a run through of an example using my own hobby app. (Fav Alert: http://bit.ly/iOSASO)
A review of the many opportunities available to search marketers in the native application ecosystem, presented by Rachel Pasqua, Co-Founder of Token, October 2013
Whitepaper - how to launch a mobile app successfully!RG Infotech
This e-paper contains the details about how can you make your mobile app launch successful through considering different things. To make it easier to go through, we have broken these points into three segments – Before Launch, During Launch, and After Launch.
Deck for Be A VC Case Competition, which pitched Quixey at the Tenaya Capital office to a panel including Sequoia Capital, Greylock Partners, GGV Capital, and Tenaya Capital
Why ASO?
"App store optimization (ASO) is the process of improving the visibility of a mobile app (such as an iPhone, iPad, Android, or Windows Phone app) in an app store (such as iTunes or Google Play for Android). App store optimization is closely related to search engine optimization. Specifically, app store optimization includes the process of ranking highly in an app store's search results and top charts rankings. ASO marketers agree that ranking higher in search results and top charts rankings will drive more downloads for an app.” - Wikipedia
It is generally much easier to do than SEO as the app store is less mature so it doesn’t take much effort. Plus its free and the effects are long lasting. Everyone should do this because of the huge ROI (Might have considerable effect, doesnt take much time once you understand it).
In this article we will cover the general ASO Advice, take a look at a few ASO tools on the market and do a run through of an example using my own hobby app. (Fav Alert: http://bit.ly/iOSASO)
A review of the many opportunities available to search marketers in the native application ecosystem, presented by Rachel Pasqua, Co-Founder of Token, October 2013
Whitepaper - how to launch a mobile app successfully!RG Infotech
This e-paper contains the details about how can you make your mobile app launch successful through considering different things. To make it easier to go through, we have broken these points into three segments – Before Launch, During Launch, and After Launch.
This presentation gives an insight on the marketing strategy for an android app- 'Plan It'. Plan It is an app which helps one plan and organize almost anything and everything. Put simply, it is a must have 'Lifehack App' .
More than 6 million apps have been published on the app store and Play Store. Almost 2/3 of them do not generate more than 100 installs. The reality of the mobile app market can be pure chaos! And here comes… App Store Optimization! Join us and learn how to optimize your mobile app as to be searchable, improve your conversation rate of downloads and in-app purchases.
Presented at TechTonic Tuesday, Rich Foreman, CEO of Apptology discusses:
Ground work
Monetization models
Mobile app development process
Selecting a developer
App development alternatives
Product guide for Solution Set providing advice on Developing a Mobile App
For more details visit:
http://ataresearch.alltheanalysts.com/infotech/develop_a_mobile_app.html
Webinar by AppN2O & OpenXcell: Understanding the basics of Mobile App MarketingJayneel Patel
The webinar was hosted by AppN2O in collaboration with OpenXcell Technolabs. Mr. Jayneel Patel (CEO & MD of OpenXcell & AppN2O) was the panelist for the webinar & the webinar was hosted and presented by Mr. Vinod Sanadhya (Marketing Manager with OpenXcell & AppN2O).
The Webinar was focused on the 5 W's of App Marketing
Why App Marketing?
What we need to start app marketing?
How to do app marketing?
When we should introduce app marketing?
Where should be the focus for better results?
AppTweak Masterclass for Clevertap: Planning your ASO strategy from 0 to 100Simon Thillay
App Store Optimization has been around for a few years, but not all marketers know where to start. Find out how to plan your ASO Strategy and best practices to make sure your first efforts set you on the right trajectory to boost your app's organic acquisition.
Building your Mobile App: Budget, Planning and Best PracticesPhilippe Dumont
Presentation by Philippe Dumont, Board Member @Mobile Marketing Association at TheFamily Meeting - March 2016 on how to best develop and maintain a Mobile App
With this Native app vs. progressive web app guide, we have tried to help you understand the difference between and benefits of both types of apps and ensure you make a well-informed decision when building your app in the future
In an agile environment, establishing usability and user experience as the responsibility of the UX team is destined for conflict and frustration. Learn how transferring this ownership onto the cross-functional team ultimately responsible for delivering the experience builds trust and empowerment and ultimately provides an environment that fosters collaboration, growth and innovation. This presentation will discuss the evolution of incorporating UX into agile at AppFolio, the roles and makeup of our development teams as they exist today, and some examples of how those teams collaborate around design solutions when tackling big feature enhancements on our mature product.
Marketing for mobile app begins when an idea turns into product. Perhaps, mobile app marketing is in huge demands due to the increasing number of mobile application uploaded on app stores. Now, you may be thinking of how I take my mobile app to different level, so that it can stand out. Thus, to solve your problem we have all 13 easy steps that will take your app marketing to next level.
This presentation gives an insight on the marketing strategy for an android app- 'Plan It'. Plan It is an app which helps one plan and organize almost anything and everything. Put simply, it is a must have 'Lifehack App' .
More than 6 million apps have been published on the app store and Play Store. Almost 2/3 of them do not generate more than 100 installs. The reality of the mobile app market can be pure chaos! And here comes… App Store Optimization! Join us and learn how to optimize your mobile app as to be searchable, improve your conversation rate of downloads and in-app purchases.
Presented at TechTonic Tuesday, Rich Foreman, CEO of Apptology discusses:
Ground work
Monetization models
Mobile app development process
Selecting a developer
App development alternatives
Product guide for Solution Set providing advice on Developing a Mobile App
For more details visit:
http://ataresearch.alltheanalysts.com/infotech/develop_a_mobile_app.html
Webinar by AppN2O & OpenXcell: Understanding the basics of Mobile App MarketingJayneel Patel
The webinar was hosted by AppN2O in collaboration with OpenXcell Technolabs. Mr. Jayneel Patel (CEO & MD of OpenXcell & AppN2O) was the panelist for the webinar & the webinar was hosted and presented by Mr. Vinod Sanadhya (Marketing Manager with OpenXcell & AppN2O).
The Webinar was focused on the 5 W's of App Marketing
Why App Marketing?
What we need to start app marketing?
How to do app marketing?
When we should introduce app marketing?
Where should be the focus for better results?
AppTweak Masterclass for Clevertap: Planning your ASO strategy from 0 to 100Simon Thillay
App Store Optimization has been around for a few years, but not all marketers know where to start. Find out how to plan your ASO Strategy and best practices to make sure your first efforts set you on the right trajectory to boost your app's organic acquisition.
Building your Mobile App: Budget, Planning and Best PracticesPhilippe Dumont
Presentation by Philippe Dumont, Board Member @Mobile Marketing Association at TheFamily Meeting - March 2016 on how to best develop and maintain a Mobile App
With this Native app vs. progressive web app guide, we have tried to help you understand the difference between and benefits of both types of apps and ensure you make a well-informed decision when building your app in the future
In an agile environment, establishing usability and user experience as the responsibility of the UX team is destined for conflict and frustration. Learn how transferring this ownership onto the cross-functional team ultimately responsible for delivering the experience builds trust and empowerment and ultimately provides an environment that fosters collaboration, growth and innovation. This presentation will discuss the evolution of incorporating UX into agile at AppFolio, the roles and makeup of our development teams as they exist today, and some examples of how those teams collaborate around design solutions when tackling big feature enhancements on our mature product.
Marketing for mobile app begins when an idea turns into product. Perhaps, mobile app marketing is in huge demands due to the increasing number of mobile application uploaded on app stores. Now, you may be thinking of how I take my mobile app to different level, so that it can stand out. Thus, to solve your problem we have all 13 easy steps that will take your app marketing to next level.
Presentation of a volunteering project where computer savvy middle school gifted students collect old computer software, fix it, and donate the refurbished computer to people from though socio-economical background. Presented in 2005. Hebrew
Seminar on "Verification of Relational Data-Centric Systems with External Services" at the KRDB Research Centre for Knowledge and Data, Faculty of Computer Science, Free University of Bozen-Bolzano (Italy), 03/05/2012.
“Build it and They Will Come” May Not Work: Investing Early in Developer SuccessIntuit Developer
Talk given March 22, 2016, at Evans Data Developer Relations Conference in Palo Alto, CA by Lori Fraleigh, Director of Developer Relations for Intuit, Inc.
AppMeadows is the sole platform that aims to focus on mobile apps starting from formation, investment and start-up through to development, design and marketing. Designed specifically for mobile developers and companies, it is the only ecosystem in the marketplace that brings together the entire app development chain. This includes start-ups, developers, brands and investors.
For our clients we create apps for every mobile platform and smart TV that is available in Poland. We have carried out over 400 projects and our apps are used by millions of users all over the world. We offer advanced IT solutions in the area of video media consumption and mobile commerce. We also specialise in NFC technologies, Bluetooth, interior navigation and many other issues which are essential on the mobile solutions market.
For our clients we create apps for every mobile platform and smart TV that is available in Poland. We have carried out over 400 projects and our apps are used by millions of users all over the world. We offer advanced IT solutions in the area of video media consumption and mobile commerce. We also specialise in NFC technologies, Bluetooth, interior navigation and many other issues which are essential on the mobile solutions market.
To create the best mobile applications possible we have to look at the design from a user perspective before we start programming a single line of code. And the design process doesn’t stop after the first deployment. When an application has been submitted to a marketplace or appstore we can start monitoring the usage and study the end-user reviews.
The following topics are covered in this slidedeck:
1. Creating awareness on the importance of app strategy and design.
2. What should be happening before we start developing mobile apps?
3. What should be done once the mobile app has been deployed?
4. Wrap up and next steps.
10 stages of mobile app development process 2022SynapseIndia
Check out the 10 steps to develop an engaging mobile app for your business. Hire application developers from SynapseIndia to build a unique custom mobile app.
https://www.synapseindia.com/article/stages-of-mobile-app-development-process
"How Can Web Devs Reach the Mobile Market?" by Dimitris Michalakos, Web Techn...Eurapp
Rebooting the EU App Economy / Fraunhofer HHI, Berlin, Germany / 13th November 2013
Dimitris Michalakos, Web Technology Lead, VisionMobile
"How Can Web Devs Reach the Mobile Market?"
Dimitris Michalakos is the web technology lead at VisionMobile. At VisionMobile, Dimitris is in charge of the Developer Economics portal and also leads the company’s research on web technologies. Dimitris is a developer and entrepreneur. As a developer he is fluent with HTML5, JavaScript, Node.js, SQL, Git, J2EE and PHP - including tinkering with JS visualisations. Dimitris is an engineer at heart. He enjoys breaking things apart to see how the work, except of course for his precious Firefox OS phone.
Benefits of Using Salesforce Wave Analytics.pdfAppdeveloper10
Benefits of Using Salesforce Wave Analytics
In this world going to be a modest a software developers way to sustain to make your clients satisfied with extreme app development company services that can be complete over admirable customer support. Fulfilled customers top app development play important characteristics in the achievement of your concern irrespective manner of your software company near me business, web development company products, or good coders services. Salesforce app developers supports to app development company encourage a better ios app developers connection with your clients. It enables you to software developers az assemble an enormous amount of web development company and idata scientists based on your customer. It is related to their priorities and earlier communications with app developers clients. A huge number of software developers near me customers mean an enormous of flutter development and idata scientists, top web designers maintaining without any fault is an immense deal. Well, that’s where the Salesforce app development phoenix tool, Wave web development Analytics comes as the rescuer.
Definition of salesforce wave analytics or app developers analytics cloud
The Salesforce Wave Analytics is the Newest top web designers System of Salesforce and a software company near me Business Intelligence (BI) software developers near me Platform. This point is top app development optimized for web development company and idata scientists and access image ios app developers recognition. The agreement of Salesforce wave analytics is capable to readily exploit the Analytics, uniformly if you are simple in good coders measuring the app development company and idata scientists group and app developers ensure a decision with that idata scientists.
The analytics a software developers programs enable web development customers to train all of this app developers information ios app developers utilizing a few clicks from down to the very important part. Industries might hire this good coders specific flutter development system by web development company combining it in their Salesforce app development phoenix efficiency software developers az toolkit or app developers it as separates top web designers encouragement.
Qualities in wave top app development analytics
• The salesforce Wave top app development Analytic software developers az toolkit works according to the first top web designers introduced app developers. As defined-task a software developers, Smartphones, and tablets are idata scientists measured as the best software developers az tools to get the work done by an web development employer.
• Wave Analytics with the first app development company strategy grows mobile app development phoenix the software developers near me platform to ease app developers collaboration.
Benefits of Using Salesforce Wave Analytics.pdfAppdeveloper10
Benefits of Using Salesforce Wave Analytics
In this world going to be a modest a software developers way to sustain to make your clients satisfied with extreme app development company services that can be complete over admirable customer support. Fulfilled customers top app development play important characteristics in the achievement of your concern irrespective manner of your software company near me business, web development company products, or good coders services. Salesforce app developers supports to app development company encourage a better ios app developers connection with your clients. It enables you to software developers az assemble an enormous amount of web development company and idata scientists based on your customer. It is related to their priorities and earlier communications with app developers clients. A huge number of software developers near me customers mean an enormous of flutter development and idata scientists, top web designers maintaining without any fault is an immense deal. Well, that’s where the Salesforce app development phoenix tool, Wave web development Analytics comes as the rescuer.
Definition of salesforce wave analytics or app developers analytics cloud
The Salesforce Wave Analytics is the Newest top web designers System of Salesforce and a software company near me Business Intelligence (BI) software developers near me Platform. This point is top app development optimized for web development company and idata scientists and access image ios app developers recognition. The agreement of Salesforce wave analytics is capable to readily exploit the Analytics, uniformly if you are simple in good coders measuring the app development company and idata scientists group and app developers ensure a decision with that idata scientists.
The analytics a software developers programs enable web development customers to train all of this app developers information ios app developers utilizing a few clicks from down to the very important part. Industries might hire this good coders specific flutter development system by web development company combining it in their Salesforce app development phoenix efficiency software developers az toolkit or app developers it as separates top web designers encouragement.
Qualities in wave top app development analytics
• The salesforce Wave top app development Analytic software developers az toolkit works according to the first top web designers introduced app developers. As defined-task a software developers, Smartphones, and tablets are idata scientists measured as the best software developers az tools to get the work done by an web development employer.
• Wave Analytics with the first app development company strategy grows mobile app development phoenix the software developers near me platform to ease app developers collaboration.
• Wave Analytic software developers az toolkit enables ios app developers retrieving web development company.
Native Vs React Native app development_ Which one is good for your next proje...MoonTechnolabsPvtLtd
With all these factors and Native calculations such as 'Native', one might think that the Native response is the next step in the development of the application. However, both parties have their shortcomings, and it makes sense for a company to, in time, choose a framework that can work after the application is submitted, which is easier to fix and resolve problems and better utilize their system requirements.
Welcome to
Step-by-step Guide for Mobile App Development for 2023
Step-by-Step Guide for Mobile App Development for 2023 The market for developing mobile apps is undergoing a transformation. You will be able to execute mobile applications on several platforms thanks to advancements in micro processing technology. For instance, mobile apps developed today will function flawlessly on PCs in the future. Additionally, mobile apps created with Flutter or React Native will run on PCs, Macs, Android phones, and iPhones. Before we get into more detail, let's examine the data on mobile app usage to see how people use their phones and what prospects there are for creating your own mobile application.
Mobile App Development Lifecycle 2023
There are over 3.5 billion smartphone users worldwide, so there is no doubt that the industry is healthy and thriving. Stats are growing steadily, without any indications of slowing down. And studies show that an average American checks their phone at least once every twelve minutes, and over 10% of these people check their phone about every four minutes. There are some more statistics to keep in mind.
People spend over half of the time they spend with digital media on mobile.
Smartphone users spend 90% of their screen time using mobile apps.
Over 85% of consumers prefer native apps over mobile cross-websites.
Revenue from mobile apps is set to cross $613 billion by 2023.
The average consumer has over 30 apps installed on their device.
An average user spends about 35 hours per month using mobile apps.
The statistics are motivating for anyone who wishes to build or develop a mobile app. But before we jump to any conclusions, let’s understand the exact process of mobile app development. Although it sounds very lucrative to build a mobile app to get a piece of the billion-dollar pie, the decision needs thought strategy and planning. The fact also states that your app will be competing with over 1.5 million applications on the Google Play Store and Apple’s App Store.
What is Mobile App Development?
What is the creation of mobile apps? The process of creating mobile applications that operate on mobile devices is known as mobile app development. These programs can either come pre-installed or the user can download them and install them themselves. They work with remote computing resources by utilizing the device's network capabilities. In order to access backend services for data access through APIs, create software that can be installed on the device, enable backend services, and test the application on target devices are all necessary steps in the development of mobile apps.
You must take into account screen sizes, hardware specifications, and numerous other elements of the app development process in order to create scalable mobile apps. Given the rise in employment opportunities in the mobile app development sector, it is crucial that entrepreneurs, startups.
What Is The Mobile App Development Cost In India.pdfLaura Miller
Making an app in India is a more lucrative option than in other states. Read the blog to know major facts about top mobile app development cost in India.
Insights on Android App Development, Marketing and MonetizationJayneel Patel
The presentation includes current market trends for android apps and elaborate the basic business model. It is focused in terms of insights on android app development, marketing and monetization for android apps. The presentation is also supported with significant data and case studies.
Related questions:
- How to mobile app marketing
- Tips about app marketing
- How to monetize mobile app
- How to start mobile app marketing
- Tips about mobile app marketing
- Tips about app moneization
- How to android app marketing
- How to android app monetization.
Industry Experts on How to Build Really Good Mobile ApplicationIndianAppDevelopers
When mobile apps have become part and parcel of digital presence for most brands, every company or organization is developing their own branded apps. Building an app is one thing and shaping an app to success is another thing. Read more: https://bit.ly/3d3JhHP
How do you hire a skilled Android developer for your project_.pdfBOSC Tech Labs
Find skilled Android developers for your project. Learn the essential skills, tech stack, and hiring process. Contact BOSC Tech Labs for expert app solutions!
An Overview of Custom Mobile App Development Process 2024.pdfJPLoft Solutions
Business leaders must understand the possibility of custom mobile app development. Building a custom-designed app is vital to providing customers a complete and compact experience. It also allows users to communicate with your company via mobile devices.
Mobile application development is similar to Web application development and has its roots in more traditional software development. However, is that mobile applications (apps) are often written specifically to take advantage of the unique features a particular mobile device offers.
Growth Hacking APIs: What role do APIs play in your growth strategy.
There’s been lots of buzz in the tech startup space about “growth hacking” – what is it? how is it related to development? how is it related to marketing?
At it’s core, growth hacking is about finding a strategy for growth within the parameters of scalability and replicability, driven by product and inspired by data. Growth hacking’s core is based in marketing but driven by product.
Once the definition is clear, the question then becomes: without a UI to lean on, how does one “growth hack” an API?
At last year’s Nordic API conference, Guillaume Balas from 3Scale presented several typologies of an API, namely API is the product, API projects the product, API promotes the product, and API powers the product.
This presentation will elaborate on and reframe those typologies in the context of marketing and growth hacking of an API. We will examine the circumstances where an API is actually a growth hack in of itself, and where it is in need of growth hacking in order to make the business model behind it succeed.
The presentation will use core concepts of strategic marketing – such as positioning, pricing, targeting, promotion, product and distribution – to create a framework for either growth hacking an API or developing an API as a key tactic in a growth strategy.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
6. App Store Stats
8+ Stores in the App Business
Rank Name Available apps Download count
1 App Store 185,000 4,000,000,000
2 GetJar 53,000 600,000,000
3 Android Market 50,000
MobiHand 5000 Unknown
4 Software Store (Palm) 5,000
5 Ovi Store 2,500 10,000,000
6 App World 2,000
7 App Catalog 1,561 1,800,000
LG Application Store 1400 Unknown
SlideME 1200 Unknown
AppsLib 445 Unknown
8 Windows Marketplace for Mobile 376
15. App publisher market
2012 Predictions
210,000+ Developers*
76M Annual Devices
??? apps
300,000+ Developers
71M Annual Devices
??? apps
over 9 million
Java Developers
Ready to develop cross platform
16. The Mobile Developer Market
•An existing media perception that App Store means Apple
•6 Major Platforms in the App Business
•8 Stores in the App Business
•Its a new market with new minds to mold
•Developers like, use and want to cross develop for each new
platform
•Java, iPhone, and Android Developers are leading cross platform
intentions
17. The Challenge
•Providing “value” to this new and evolving community of cross platform
developers
•Building Brand Awareness and Purpose
•Delivering the Brand Promises “Appsolutely Everything”
18. The Opportunity
•The Original App Store
•An existing relationship with the largest community - Java developers
•Second position based on both number of Apps and Downloads
•The ONLY store that can credibly claim and hold the “Cross Platform
Crowd”
19. Framework and Approach
•Deliver a developer experience better than the platform stores
•Assume the role of Developer Evangelist
•Build GetJar as “The Developer’s Source” for cross platform services,
information, apps
21. Deliver a developer experience better than
the platform stores
•Analyze the developer experience of the other stores
•Hone Brand - Developer Message
•Provide a list of developer portal improvement suggestions
•Design a developer site
•Create website content
•Engaging how to videos
•Adding your App
•Benefits of GetJar
•Cross Functional Development
•Create monthly developer data metrics “white papers”
• Example: Survey of cross-platform developers
22. Assume the role of Developer Evangelist
•Become immersed in customer data, be the voice of the customer
•Help develop and support needed Product changes and Marketing plans
•Automate Loading of Top Apps
•Build / Execute a developer facing campaign
•Communicate
•Online Campaigns
•Informative Videos
•In person, at events
•Creating/Hosting Events
•Giving Presentations at Key Events
•Build key relationships
23. Becoming “The Source” for cross platform
services, information and apps
•Defendable position in a platform based market
•Provides “value” that is needed in the market
•The number one request of enterprise customers
•Creates a “sticky site” with more traffic
•Continues the dialog with developers
•Possible partnership with text publishers, cross development experts
25. Objective Tactics Desired Outcome
Getting
Started &
Setting a
Baseline
Orientation in GetJar General understanding within company, constraints
Immersion in Existing Internal Data
Understanding of Current Developers, Popular Apps, Site
Stats, Previous Surveys, Existing Features
Immersion in Developer Portal Data
Understanding of Untapped Market, Build Feature
Comparison with other AppStore “Developer Portals”
Design Key Developer Metric Dashboard
Provides daily automate knowledge of Key Metrics: Alexa
Rating, Hits, Downloads, Rank among App Stores, App count
by Platform, # Developers Represented, # Developers
Registered, Percentage of top 80% of downloaded apps on
GJ, Rank among App Stores, % unaided brand awareness
Existing Developer Survey: Plan/Build/Execute
Builds Customer Relationship, Baseline Existing Client
Developers, Get Publishable Content, Comparison to Future
Results
Anonymous Survey of Untapped Developers:
Plan/Build/Execute
Baseline Unaided Awareness, Publishable Content,
Measurement for Results, Acceptability of Automatic App
data collection
26. 80% of the
top
downloade
d apps
across all
platforms
are on
GetJar
Develop Source Lists of All Mobile & Java
Developers, Consider Ad Campaigns on
popular developer resource sites to build lists
(StackOverflow, SlashDot, gitHub, BaseCamp,
XP-Dev, SDK Forums)
List showing Top Downloaded Apps and Contact Information
Develop Sourcing Plan for Automated
Gathering of App Developer Contact
Information
Contact Information for Vertical Response Campaign
Develop, Execute Developer Ad Campaign
Builds awareness, encourages voluntary submissions,
website community participation
27. Ensure
developer
site is
ready for
new
developer
traffic
Design Improved Developer Site
Uses survey data, internal analytics, Research from other App
Site Features, A/B landing page testing, etc, to create
awesome Developer portal.
- Landing Page
- Developer Services
- Videos (existing on YouTube)
- Create How-To Videos
Getting Started, How to make the most of it, participation,
analytics, sucess stories, making quick-link apps, short URL
- Cross Platform Survey Results
- Ease of Adding / Modifying App
- Autoloading of data and screenshots
- Value Proposition, More Content, Forums
- How to Make a “Short Cut” App
- How to Generate a Marketable URL
- Other Services
Sign-Up Bonuses, Ad Credits, Stickers,
Collateral
Developer website changes begin Website is changed per design
28. 80%
Unaided
brand
awareness
of GetJar
with
developers
50% for
Android
developers
Design Comprehensive Campaign
- Global
Website, Email, Surveys, Awards, Event
Sponsorship, Key Event Attendance,
Presentations, White papers, Facebook Page,
Facebook Ads, Google AdWords, Microsoft
Adsense, Google Analytics, Admob
Increase awareness, Leave viral messages (e.g. Video Taped
Presentations or Video Taped Interviews), site stickiness,
developer value, reciprocity, brand message, goodwill,
advertising revenue, momentum
- National
Journalists, Publishers, Advertisers,
Enterprise/Corporate Developers
Affiliations, referrals, recommendations, app submissions,
advertising revenue
Developer Events App submissions, traffic, advertising revenue
- Regional
Establish personal relationships with key
influencers, journalists, bloggers, tweeters,
teachers, super developers, authors
Information Sharing, Viral Key Moment Messaging, Tweet
Tribe
- Local
Hackathons, MeetUps, Developer Groups
Gain developer insight, feedback, local source of support,
test subjects, viral marketing, goodwill, reciprocity
Online Advertising Campaign
29.
30.
31. Success Criteria:
- Of the top downloaded apps across all platforms are on GJ
- Unaided brand awareness of GetJar with developers
(50% for Android developers)
80%
33. Fraser Speirs is a Mac OS X and iPhone Developer and
Director of Connected Flow, Ltd. On Mac OS X, he is best
known for the FlickrExport plugins for iPhoto and Aperture,
and the file and folder comparison application Changes. On
iPhone OS, his Flickr client Darkslide has consistently been
one of the most popular Flickr apps. In the past, Fraser has
written for Mac Developer Journal and blogged at
MacDevCenter. He has also worked to support the Large
Hadron Collider experiment at CERN.
Voices That Matter
34. Aaron Hillegass has over 18 years of
experience as a software engineer and
developer trainer. He wrote the Big Nerd Ranch
course on Cocoa, drawing from his experiences
as a trainer and curriculum developer at Apple
Computer, Inc. and NeXT Software, Inc. Aaron
is the author of
Cocoa® Programming for Mac® OS X, 3rd Edition
. This book is generally regarded as "The Book"
from which to learn Cocoa programming. He is
also the co-author of Core Mac OS X and Unix
Programming. Aaron has developed and
deployed very large systems for clients
including Cogent Design, Nortel Networks, and
the United Parcel Service. He has taught at the
University of Washington and the New College
of Florida.
Voices That Matter
35. Andy Ihnatko is one of the best-known Mac experts and
author of The Mac OS X Tiger Book, as well as iPod Fully
Loaded (Wiley). He has written for nearly every
publication with "Mac" in its name, co-hosts MacBreak
Weekly, and is currently a technology columnist for the
Chicago Sun-Times.
Voices That Matter
36. Lee S. Barney is the creator of the QuickConnect framework for
JavaScript-based iPhone installable application development and
a professor in the Computer Information Technology Department
at Brigham Young University - Idaho. He served as CIO/CTO of
@HomeSoftware, a company that produced web-based, mobile
data and scheduling applications for the home health care
industry. He is the author of the recently published Developing
Hybrid Applications for the iPhone.
Voices That Matter
37. Jessica runs Engineering at
Tapulous, makers of Tap Tap
Revenge, the #1 most-installed
game in the App Store. Tapulous
was founded just six months before
the App Store launched, has been
there since opening day, and today,
they have 14 titles available for
download. Prior to joining Tapulous,
Jessica held various positions in
Software Engineering at Apple for
just shy of a decade, most recently
working as a Senior Software
Engineer on the Safari web browser.
Voices That Matter