The document discusses common misconceptions about raising venture capital funding and provides tips for an effective investor pitch. It notes that the reality is different than the perceived wisdom of developing a disruptive technology and business plan before raising money. Instead, the key is to focus on creating value, understand fundraising realities, show traction or proof of concept, and present a clear 10-slide pitch within 20 minutes addressing the core value proposition, market opportunity, solution, competitive advantages, go-to-market plan, business model, team, financial projections, and milestones. The pitch should make an impression while avoiding exaggerations.

1. The Art of the Pitch Bill Reichert Managing Director Garage Technology Ventures

2. The Common Wisdom . . .

7. The Reality . . .

8. Top Ten Rules for Pitching Investors

9. 1. Focus on creating value

10. 2. Understand what you’re getting into

11. 3. Show traction

12. 4. Clean up your act

13. 5. Get an introduction

14. 6. Appeal to their human side

15. 7. Be consistent

16. 8. Follow the 10/20/30 rule

17. Ten Slides: 1. Core value proposition 2. Market opportunity/problem addressed 3. Unique, compelling solution and benefits/value created 4. Secret sauce: Sustainable technological advantage 5. Sustainable competitive advantage

18. Ten Slides . . . 6. Go to market plan 7. Business model 8. Team 9. Financial projections 10. Milestones and financing requirements

21. 9. Make an impression

22. 10. Tell new lies

25. The Art of the Pitch Resources: “ Critical Factors for Obtaining Funding” “ Writing a Compelling Executive Summary” “ Perfecting Your Pitch” http://www.garage.com/resources/index.shtml Questions, Comments: [email_address]