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Introduction to  Baby Insights
Who are we? How do we sell? •	New Insight consultancy •	Independent subsidiary of 	Baby Creative  •	Provide powerful insights for brands •	And actionable findings We try to see challenges and opportunities  uncluttered and unfettered and without bias –  as a young child would We believe that the ‘proposition’ should be  simple, the ‘ask’ should feel simple, the creative should appear simple and single-minded Let’s make it easy for our audience to buy
Our philosophy Powerful  Insights Small thoughts x giving many  people a voice=
Developed Enviro-Creation based on following insights •	People distrust politicians, organisations and even brands •	People are forming communities •	People want more say in how brands and even society is run •	People are taking a more active role in change
Enviro-Creation is a way in which we harness the power of local/national communities or stakeholders by: •	Putting communities in the centre of the decision-making process •	Empowering them to create the environment that they want to live 	and take part in •	Democratically involving them in the decision-making process •	Allowing them to work together with experts, clients and institutions 	to make a better world •	Re-leasing people's thoughts, concerns and creativity •	Re-connecting the bridge between the pubic and institutions
How it works •	Develop communities either 	bespoke or using our own 	(Destiny, Dorothy, Socialite, 	Hard to reach) •	Utilising co-creation techniques 	and power of web 2.0 •	Facilitation of workshops
The process
How Enviro-Creation  could help you ,[object Object]

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Big Society Co-creation technique

  • 1. Introduction to Baby Insights
  • 2. Who are we? How do we sell? • New Insight consultancy • Independent subsidiary of Baby Creative • Provide powerful insights for brands • And actionable findings We try to see challenges and opportunities uncluttered and unfettered and without bias – as a young child would We believe that the ‘proposition’ should be simple, the ‘ask’ should feel simple, the creative should appear simple and single-minded Let’s make it easy for our audience to buy
  • 3. Our philosophy Powerful Insights Small thoughts x giving many people a voice=
  • 4. Developed Enviro-Creation based on following insights • People distrust politicians, organisations and even brands • People are forming communities • People want more say in how brands and even society is run • People are taking a more active role in change
  • 5. Enviro-Creation is a way in which we harness the power of local/national communities or stakeholders by: • Putting communities in the centre of the decision-making process • Empowering them to create the environment that they want to live and take part in • Democratically involving them in the decision-making process • Allowing them to work together with experts, clients and institutions to make a better world • Re-leasing people's thoughts, concerns and creativity • Re-connecting the bridge between the pubic and institutions
  • 6. How it works • Develop communities either bespoke or using our own (Destiny, Dorothy, Socialite, Hard to reach) • Utilising co-creation techniques and power of web 2.0 • Facilitation of workshops
  • 8.
  • 9. Developing social activation strategies
  • 10. Identifying new opportunities
  • 11.