The IMC campaign for the Bollywood sci-fi film Ra.One had an extensive budget of over 150 crore rupees, with 90-100 crore for film production and 52 crore for marketing. The 10-month campaign utilized multiple channels including digital, print, TV, celebrity promotions, and brand partnerships. It set records for pre-release earnings of 132 crore rupees from distribution, television, music, and game rights. Post-release, Ra.One achieved the highest opening weekend box office collections in India of 170 crore rupees worldwide.
As Cannes Lions International Festival of Creativity is around the corner, here is your guide to break through the madness and let the inspiration pour in effortlessly!
Are Start Ups mainstream or do they really have their own impact on what we call social entrepreneurship?
A major collaboration between Ad & Pr Lab and Ant1 Music marked a new momentum between two student hubs' feeders. Is the Radio Cool? A thought with many questions. What does cool mean for a medium like radio? How can we make it cool? What’s the relationship with youth? How can we make it more innovative? A case that took shape through a three-day entrepreneurship competition Athens Start Up Weekend: Entrepreneurial Journalism - Audio & Radio Innovation. Where Start Up Distruption hangs everywhere.
The idea started by AD & PR LAB and moved to Athens Start Up Weekend.
As Cannes Lions International Festival of Creativity is around the corner, here is your guide to break through the madness and let the inspiration pour in effortlessly!
Are Start Ups mainstream or do they really have their own impact on what we call social entrepreneurship?
A major collaboration between Ad & Pr Lab and Ant1 Music marked a new momentum between two student hubs' feeders. Is the Radio Cool? A thought with many questions. What does cool mean for a medium like radio? How can we make it cool? What’s the relationship with youth? How can we make it more innovative? A case that took shape through a three-day entrepreneurship competition Athens Start Up Weekend: Entrepreneurial Journalism - Audio & Radio Innovation. Where Start Up Distruption hangs everywhere.
The idea started by AD & PR LAB and moved to Athens Start Up Weekend.
it is marketing management presentation presented by student of shri ram murti smarak international busiess school presented by group -9. i am thankful to our prof. vijay
Ra.One is a 2011 Bollywood science fiction film co-written and directed by Anubhav Sinha and starring Shahrukh Khan, Kareena Kapoor, Arjun Rampal, Shahana Goswami and Armaan Verma. The film's premise is a motion sensor-based game in which the antagonist is significantly more powerful than the protagonist. Subsequently, the game's antagonist escapes into the real world so as to confront the only player to have defeated him. Ra.One was released on October 26, 2011, coinciding with the Diwali five-day weekend. Upon release, the film received a lukewarm critical reception in India but garnered a positive critical reception overseas. Subsequently, the film became one of the highest-grossing Bollywood films of 2011, earning 202 crore (US$35 million) worldwide from its Hindi version.
Promotions:
The producers of Ra.One set a record marketing budget of around 52 crore (US$8.9 million), making it the highest ever for a Bollywood film. Online promotions accounted for 15 crore (US$2.6 million) of this budget. The producers spent up to 10 crore (US$1.7 million) while tie-up partners covered the remaining marketing costs. The film's extensive promotion and marketing campaign were described as "the most comprehensive and all-pervasive among people's lives", and a "promotional blitzkrieg". Khan said in an interview that, "I think it's very, very important in entertainment to get into merchandising, to get into gaming and be on the net. I think you really need to take films and think of it as a product and put it across, and inform everyone what this product is because it is very expensive to go and buy the ticket."
Promotion of the film officially began in December 2010 when the first poster was published in a number of Indian newspapers.The film's first look was later unveiled by Khan on his Twitter page on January 1, 2011. Later, Sinha announced the launch of two teaser trailers of the film during the 2011 Cricket World Cup, nine months before the film's release. Asked about why he was launching the film's trailer so early, Sinha commented, "Ra.One is not a Bollywood film that [the audiences] have seen before. The kind of size and magnitude that the film has requires it to be slowly introduced to the audience and that is the very purpose why we are starting the whole communication so early." The film's first full-length theatrical trailer was released three months later. To promote the theatrical trailer, Khan was accompanied by the director on a tour of five cities, which included Delhi, Chandigarh, Indore and Ahmedabad. During this event, BIG Cinemaslaunched a 3,600 feet-long fan mail collecting audience wishes and messages for the film, which would go to 50 BIG Cinema theaters around the country, making it India's longest travelling fan mail. Prior to the film's release, the fan mail was handed over to Khan.
The official website of the film was unveiled on May 31, 2011. In September 2011, Red Chillies Entertainment (RCE) launched a viral marketi
THIS IS IT
A MAJESTIC TRIBUTE TO THE ETERNAL KING OF POP
GALATTA MEDIA
(Galatta.com, Galatta Cinema, G3, Galatta Global Events)
President & COO:
GIRISH RAMDAS
Phone: +91 98407 33333
Email: girish@galatta.com
it is marketing management presentation presented by student of shri ram murti smarak international busiess school presented by group -9. i am thankful to our prof. vijay
Ra.One is a 2011 Bollywood science fiction film co-written and directed by Anubhav Sinha and starring Shahrukh Khan, Kareena Kapoor, Arjun Rampal, Shahana Goswami and Armaan Verma. The film's premise is a motion sensor-based game in which the antagonist is significantly more powerful than the protagonist. Subsequently, the game's antagonist escapes into the real world so as to confront the only player to have defeated him. Ra.One was released on October 26, 2011, coinciding with the Diwali five-day weekend. Upon release, the film received a lukewarm critical reception in India but garnered a positive critical reception overseas. Subsequently, the film became one of the highest-grossing Bollywood films of 2011, earning 202 crore (US$35 million) worldwide from its Hindi version.
Promotions:
The producers of Ra.One set a record marketing budget of around 52 crore (US$8.9 million), making it the highest ever for a Bollywood film. Online promotions accounted for 15 crore (US$2.6 million) of this budget. The producers spent up to 10 crore (US$1.7 million) while tie-up partners covered the remaining marketing costs. The film's extensive promotion and marketing campaign were described as "the most comprehensive and all-pervasive among people's lives", and a "promotional blitzkrieg". Khan said in an interview that, "I think it's very, very important in entertainment to get into merchandising, to get into gaming and be on the net. I think you really need to take films and think of it as a product and put it across, and inform everyone what this product is because it is very expensive to go and buy the ticket."
Promotion of the film officially began in December 2010 when the first poster was published in a number of Indian newspapers.The film's first look was later unveiled by Khan on his Twitter page on January 1, 2011. Later, Sinha announced the launch of two teaser trailers of the film during the 2011 Cricket World Cup, nine months before the film's release. Asked about why he was launching the film's trailer so early, Sinha commented, "Ra.One is not a Bollywood film that [the audiences] have seen before. The kind of size and magnitude that the film has requires it to be slowly introduced to the audience and that is the very purpose why we are starting the whole communication so early." The film's first full-length theatrical trailer was released three months later. To promote the theatrical trailer, Khan was accompanied by the director on a tour of five cities, which included Delhi, Chandigarh, Indore and Ahmedabad. During this event, BIG Cinemaslaunched a 3,600 feet-long fan mail collecting audience wishes and messages for the film, which would go to 50 BIG Cinema theaters around the country, making it India's longest travelling fan mail. Prior to the film's release, the fan mail was handed over to Khan.
The official website of the film was unveiled on May 31, 2011. In September 2011, Red Chillies Entertainment (RCE) launched a viral marketi
THIS IS IT
A MAJESTIC TRIBUTE TO THE ETERNAL KING OF POP
GALATTA MEDIA
(Galatta.com, Galatta Cinema, G3, Galatta Global Events)
President & COO:
GIRISH RAMDAS
Phone: +91 98407 33333
Email: girish@galatta.com
Crossings Republik – Mega Shopping CarnivalAshu Gaur
Crossings Republik Mega Shopping Carnival 2014 is an Event Property by “Eixil Group”, A Brand Promotion Company and “CMG Group”, Event Managed by “PG Events”.
Branding Advantage:
As the Event is Organized by PG Events, Pioneers in Event Management and MICE Events and Joint Property by Eixil Group, A Leading Branding and Business Consulting Company, we understand the Buzz Words – TG, Footfall, Branding and Conversions better than anyone else.
So may it be Pre-Event Branding, In-Venue, In-Event Activities, Visibility, Coverage or Footfalls, every fine details are taken care of….
The Event is expected to generate a Footfall of 5000-7000 Families turning up for Fun, Entertainment and Shopping which are Middle Class, Upper Middle Class Buyers Segment along with 100 ++ VIP Guests and Celebrity, Artist, Anchors, Live DJ which will bring the Shopping Experience and Festive Mood of the Audience properly synced.
So Book your Space, Shop Now and Get Ready for the Festive Season Fun Ride and Exclusive Shopping cum Entertainment Experience and an Auspicious Shopping-Selling Season.
Looking for your next score? If you are a filmmaker looking to connect with composers or musicians then pop along to The Stage Door in Southampton on Saturday 29th September.
For more information please visit www.filmexposouth.co.uk
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
5. MOVIE BY -RED CHILLIES ENTERTAINTMENT
RELEASED ON 26 OCTOBER 2011
ACTOR- KING KHAN, ARMAN VERMA, TOM WU,
ACTRESS- KAREENA KAPOOR, SHAHANA GOSWAMI
VILLIAN- ARJUN RAMPAL
MUSIC- VISHAL AND SHEKHAR, AKON
6.
7. BUDGET-
COMPLETE BUDGET- RS.150 Cr
MOVIE MAKING BUDGET- RS.90- 100 Cr
MARKETING BUDGET – RS. 52 Cr
DIGITAL MEDIA MAREKETING
BUDGET – RS.15 Cr
8. MARKETTING BUDGET WAS PLANNED
VERY NICELY
MAJOR SPENT WAS DONE BY THE BRANDS
ASSOCIATED WITH RA-ONE
EVERY BRND ASSOCIATED WITH THE
MOVIE SPENT AVERAGE 2Cr.
MORE THAN 20 BRANDS WERE ASSOCIATED
WITH IT
9. MARKETING CAMPAIGN STARTED NEARLY
10 MONTHS BEFORE THE RELEASE
FIRST TEASER CAME OUT IN
INDIA VS AUSTRALIA QUATER FINAL
MATCH IN WC 2011
FROM JUNE MOVIE WAS MARKETED
AGGRESSIVELY
OBJECTIVE WAS TO CREATE PRERELEASE
BUZZZ….
10. USP
MOVIE WAS MADE ACCORDING TO GLOBAL
STANDARDS
SPECIAL EFFECTS WERE DESIGNED WITH
GLOBAL STANDARDS
RED CHILLIES VFX TIED UP WITH MANY
GLOBAL FIRMS
11. SUPERHERO SUITS WORN BY SRK AND
ARJUN WERE DESIGNED BY ROBERT
KURTZMAN
ELECTRICAL EFFECT WERE ADDED IN
SUITS COSTED 1 Cr/Each
BEFORE FINALIZING; 21 SUITS DESIGNS
WERE TRIED
12. MUSIC
MUSIC WAS COMPOSED BY
VISHAL AND SHEKHAR
BACKGROUND SCORE WAS GIVEN BY
A.R RAHMAN
AKON – ‘CHHAMMAK CHALLO AN D
CRIMINAL’ -FIRST TIME IN HINDI
13. COLLECTION CONSISTS OF 15 TRACKS
IN TAMIL AND TELGU 6 SOUND TRACKS
WERE RELEASED
INTERNATIONAL VERSIONS OF CHAMMAK
CHHALLO WAS RELEASED TOO
14. PRODUCTION AND POST PRODUCTION
RA- ONE CREW WAS MIXED BAG OF
DOMESTIC AND OVERSEAS PERSONNEL
LOCATIONS WERE DOMESTIC AND
OVERSEAS
CREW WAS HAVING 5000 PPL AT A TIME
HIGHEST IN HINDI CINEMA
15. POST PRODUCTION-
MAJOR IDEA CAME WAS TO GET 3D
VERSION
TO ARRANGE WHOLE A.V . EFFECTS 1200
ARTIST WORKED ON IT
FOR 2 AND HALF YEAR
MAJOR FOCUS OF SRK WAS TO DEVELOP
THESE TECHNOLOGIES IN INDIA
16.
17. FIRST INDIAN MOVIE TO HAVE OFFICIAL
WEBSITE RANK 3558 IN INDIA
YOUTUBE CHANNEL- 1,79,42965+
18. GOOGLE WAS ASSOCIATED WITH RA-ONE
SPECIAL THEMES WERE DESIGNED ,HOME
PAGES , THEMES
FACEBOOK- FANS 187,288+
FIRST MOVIE TO BE MARKETED ON
GOOGLE+ ,SRK DID LIVE CHAT WITH FANS
TWITTER-30000+ FOLLOWERS
19. MY SPACE -
ORKUT-
THESE WERE ONLY THE OFFICIAL
CHANNELS OF RA-ONE
OTHER PAGES OF ASSOCIATES, FANS WERE
ALSO POSTING ABOUT RA-ONE
20. SRK’S TWEETS WERE RELATED TO RA-ONE
EVERYTHING RELATED TO MOVIE WAS ON
SOCIAL MEDIA
AKON TRIP TO INDIA FOR RECORDING
CHAMMAK CHALLO WAS A BUZZ..
NO STONE WAS LEFT UNTURNED …
21. T.V
STAR INDIA NETWORK WAS OFFCIAL
PARTNER FOR RA-ONE
SRK PROMOTED RA-ONE ON EVERY
REALITY SHOW AT THAT TIME
ADVANTAGE EVERY SHOW WAS NEARING
TO THEIR GRAND FINALE
22. WAS GETTING MAXIMUM TRP
KBC-3,
INDIAS GOT TALENT,
DANCE INDIA DANCE
SARE GAMA PA
MANY MORE…..
FIRST TIME IN BOLLYWOOD MUSIC
LAUNCH PARTY OF 4 HRS WAS ON T.V
TELECAST RIGHTS WERE GIVEN FOR
-10Cr
23. P.R WAS HANDELLED AMAZAINGLY
PRINT MEDIA-
1700 BILLBOARDS WERE GIVEN IN
REGIONAL AS WELL AS NATIONAL PAPERS
SPECIAL SUPPLEMENTS WERE PUBLISHED
DURING HOLIDAYS FOR KIDS
COMICS WERE PUBLISHED POST RELEASE
24. PROMOTIONAL VISITS
SRK VISITED 36 CITIES FOR PROMOTION OF
RA- ONE
DURING THIS VISITS FIRST TIME 36000
FEET LONG FAN MAIL WAS CIRCULATED
AMONG FANS
VISITS WERE WELL PLANNED AND
PUBLICIZED
25. BRAND ASSOCIATION
ALMOST 22 BRANDS HAD TIE – UP WITH
RA-ONE BEFORE RELEASE
NUMBER INCREASED LATER
IT WAS WIN – WIN POLICY FOR BOTH
26. RA-ONE NOT TAKEN MONEY FROM
SPONSORS FOR ASSOCIATING
THEY ASKED BRAND TO MARKET THE
MOVIE WIT H THEIR PRODUCTS
BRANDS ON AVERAGE SPENT 2 Cr FOR
PROMOTION
IT USED TO VARY BRAND TO BRAND
27. MANY THINGS WERE DONE BY BRANDS TO
PROMOTE THE PRODUCT WITH RA-ONE
LIKE…
GAMING CONTESTS
LUCKY DRAW
RA-ONE TOYS
MERCHENDISE
SPECIAL GIFTS
OPPORTUNITY TO MEET SRK
RA-ONE GAME, MOB APPS
AS MOVIE WAS TARGETTED FOR FAMILY
AND SPECIALLY FOR KIDS
34. BUY A PRODUCT AND WIN THE
PRIZE- DISCOUNTS AND MANY
MORE
35.
36. MANY ,MANY AND MANY MORE..
• Green Ply
• Videocon
• Tommy Hilfiger
• Ducati
• Volkswagen
• HCL
37.
38. PRE-RELEASE RESULTS
THE EXTENSIVE MARKETING CAMPAIGN
WAS WORTH
TOPPED A NUMBER OF POLLS GAUGING
THE MOST AWAITED BOLLYWOOD FILMS
OF THE YEAR
39. PRE – RELEASE EARNINGS
DISTRIBUTION RIGHTS BOUGHT BY EROS
INTERNATIONAL FOR 77Cr
TELEVISION RIGHTS WERE BOUGHT BY
STAR INDIA FOR 35Cr.
MUSIC RIGHTS WERE BOUGHT BY T-SERIES
FOR 15Cr.
GAME FOR 5Cr.
40. TOTAL- 132 Cr.
HIGHEST PRERELEASE EARNING BY ANY
BOLLYWOOD MOVIE
2ND TO RA-ONE WAS 3IDIOTS AT 85 Cr.
PRE- RELEASE ADVANCE BOOKING WAS
DELIBERATELY STARTED LATE
CONSIDERING DIWALI TIME ADVANCE
BOOKING WAS 60% THAT WAS GRT -TOI
41. SCREENING AND PREMIERE
INTERNATIONAL PRIMIERES WERE DONE
AT DUBAI, TORRONTO , LONDON
THE FILM WAS RELEASED AT 4000+
SCREENS WORLDWIDE
3100 SCREENS IN INDIA
IT WAS RELEASED IN RUSSIA 2ND
BOLLYWOOD FILM AFTER MERA NAM
JOKER
42. VISITS TO
CITIES
BRANDS
ASSOCIATES
OUTLET
PLAY
STATION
SONY/NVDIA
T.V. ADS/
SHOWS
RADIO AD
CONTESTS
Web
Site
OVERALL IMC CAMPAIGN
VARIOUS CONTESTS ENTRIES WERE DIFFERENT
GOODIES TO CHILDERN PREMIERE
TICKETS
AT MUMBAI GRAND
GAMING CONTEST
ORGANIZED BY NVDI AND
REDCHILLES LIVE TELECAST
ON YOUTUBE
Win
PREMIERE
WITH SRK
WINNING
PRIZE PS 3
Public Relations at all stages
GOODIES
AND
TICKETS
Lose
WHOLE OBJECTIVE WAS
IMC TO CREATE A BUZZ
AND MAKE PEOPLE WATCH
MOVIE IN HOLIDAYDS
PROMOTING IT AS A
FAMILY MOVIE
45. EROS INTERNATIONAL'S RA.ONE
BREAKS ALL BOX OFFICE RECORDS
FOR ANY HINDI FILM TILL DATE
WITH THE BIGGEST EVER GROSS
OPENING WEEKEND COLLECTIONS
OF
RS. 170 CRORE WORLDWIDE
46. HIGHEST SINGLE DAY BOX
OFFICE COLLECTION
RS.23.10 Cr.
HIGHEST OPENING DAY
DIWALI COLLECTION
RECORD
14Cr.
47. HIGHEST WEEKEND COLLECTIONS.
HIGHEST FIRST WEEKEND
OVERSEAS COLLECTION IN THE
HISTORY OF INDIAN CINEMA.
ENTERED TOP 10 MOVIES OF
THE WEEK IN USA AT
RANK 8
48. HIGHEST GROSS EARNER
AFTER 3 IDIOTS
AND YET TO RELEASE IN
MANY COUNTRIES …
THIS IS THE ONLY BOX OFFICE
COLLECTION BUT RA-ONE
ERNED WITH MERCHENDISE
HOW MUCH???
49. LEARNINGS
THIS STRATEGY WAS A DERISKING
STRATEGY AS PRODUCERS MADE PROFIT
BEFOERE MOVIE RELEASE
WIN- WIN POLICY FOR EVEYONE WILL
WORK BUT N EED FOR OPTIMIZATION