FLAVOR GROUPSeamlessly connecting the Physical and Digital experience is in our DNA. BIG picture slide of FG Copy about who we are
OUR CAPABILITIESWhat we do, who we do it forOUR PEOPLEThe core team at Flavor Group consists of movers and shakers who have cultivated experience from all corners of the creative and corporate world: Going.com, SanDisk, Capitol Records, Hewlett- Packard. Among us are artists, musicians, label executives, project managers, advertising directors and designers.
OUR STORYTime line
FLAVOR GROUP CASE STUDIES
INFLUENCER & CONTENT | SLOTMUSICSLOTMUSIC LAUNCHslotMusic is preloaded microSD cards developed by SanDisk with artist music and content developed for the vast mobile install base. They were first available at Wal-Mart and Best Buy stores in the United States with the selection of songs coming from all four major labels.DELIVERABLESArtist and Talent Management
Production of educational content
Executing guerilla marketing nationally
Production and enforcement of all artist creative
Major music label relations
All event activations including MTV   RESULTSThe first new music format supported by all four major record labels
Retail launch partnerships with Best Buy and Wal-Mart
Sold 100,000 cards in the first 90 days.
Intuitive co-marketing strategy with artists like Lady Gaga, Akon, Fall Out Boy, All American Rejects, Robin Thicke and Mos Def to participate in traditional media, ambassador, and educational activity with artist partnership value of over $20MM        RIOTTT
INFLUENCER & CONTENT | RIOTTTRIOTTTRiottt started as a small collective of creative marketers raising $3MM in investment capital and quickly becoming an internationally known consortium of progressive culture that executed campaigns for Scion, Apple, H&M, Nike, LRG, Red Bull and more. RESULTSThe Be The Riottt! Festival gained national press including Wired, CNET, Spin, Pitchfork for being the first festival to have full performances streamed on demand
6,700 paid attendees and over 12 million organic impressions.
 Influencer content feed THE WIRE one of the first such blog rolls now replicated by many lifestyle media sites today.
RIOTTT's ALIFE Sessions with John Mayer lead to 3MM views online.
EVENT AND ENVIRONMENT | RIOTTT
INTERACTIVE
INTERACTIVE TECHNOLOGIES | GOING.COMGOING.COMGoing was best described as “what would happen if MySpace and Time Out Magazine had a very sexy baby (back when MySpace was cool).”Going was a 1 million+ user community, catering to the 21-34 year old demographic in the thirty top metros in the US. Members visit the site to find out what to do in their city, ranging from nightlife, cultural happenings, fashion events, art shows, and more. RESULTSCreation of West Coast locals - San Francisco, Los Angeles, Seattle that generated over 320,000 users
Brand campaigns with national events and integrated online campaigns for Virgin America, Stoli, Patron, and more
$3.2MM worth of ticketing and ad sales within 2.5 years
30,000 installs within first 3 months of launchingGOING.com herosean
GOING.com herosean
Fuzz – blip.fm

Flavor Group Case Studies

  • 1.
    FLAVOR GROUPSeamlessly connectingthe Physical and Digital experience is in our DNA. BIG picture slide of FG Copy about who we are
  • 2.
    OUR CAPABILITIESWhat wedo, who we do it forOUR PEOPLEThe core team at Flavor Group consists of movers and shakers who have cultivated experience from all corners of the creative and corporate world: Going.com, SanDisk, Capitol Records, Hewlett- Packard. Among us are artists, musicians, label executives, project managers, advertising directors and designers.
  • 3.
  • 4.
  • 6.
    INFLUENCER & CONTENT| SLOTMUSICSLOTMUSIC LAUNCHslotMusic is preloaded microSD cards developed by SanDisk with artist music and content developed for the vast mobile install base. They were first available at Wal-Mart and Best Buy stores in the United States with the selection of songs coming from all four major labels.DELIVERABLESArtist and Talent Management
  • 7.
  • 8.
  • 9.
    Production and enforcementof all artist creative
  • 10.
  • 11.
    All event activationsincluding MTV RESULTSThe first new music format supported by all four major record labels
  • 12.
    Retail launch partnershipswith Best Buy and Wal-Mart
  • 13.
    Sold 100,000 cardsin the first 90 days.
  • 14.
    Intuitive co-marketing strategywith artists like Lady Gaga, Akon, Fall Out Boy, All American Rejects, Robin Thicke and Mos Def to participate in traditional media, ambassador, and educational activity with artist partnership value of over $20MM RIOTTT
  • 15.
    INFLUENCER & CONTENT| RIOTTTRIOTTTRiottt started as a small collective of creative marketers raising $3MM in investment capital and quickly becoming an internationally known consortium of progressive culture that executed campaigns for Scion, Apple, H&M, Nike, LRG, Red Bull and more. RESULTSThe Be The Riottt! Festival gained national press including Wired, CNET, Spin, Pitchfork for being the first festival to have full performances streamed on demand
  • 16.
    6,700 paid attendeesand over 12 million organic impressions.
  • 17.
    Influencer contentfeed THE WIRE one of the first such blog rolls now replicated by many lifestyle media sites today.
  • 18.
    RIOTTT's ALIFE Sessionswith John Mayer lead to 3MM views online.
  • 24.
  • 25.
  • 26.
    INTERACTIVE TECHNOLOGIES |GOING.COMGOING.COMGoing was best described as “what would happen if MySpace and Time Out Magazine had a very sexy baby (back when MySpace was cool).”Going was a 1 million+ user community, catering to the 21-34 year old demographic in the thirty top metros in the US. Members visit the site to find out what to do in their city, ranging from nightlife, cultural happenings, fashion events, art shows, and more. RESULTSCreation of West Coast locals - San Francisco, Los Angeles, Seattle that generated over 320,000 users
  • 27.
    Brand campaigns withnational events and integrated online campaigns for Virgin America, Stoli, Patron, and more
  • 28.
    $3.2MM worth ofticketing and ad sales within 2.5 years
  • 29.
    30,000 installs withinfirst 3 months of launchingGOING.com herosean
  • 30.
  • 32.

Editor's Notes

  • #16 First Festival to be streamed in entirety online. HUGE organic press in pitchfork, spin, fader, wired, and many more