The document discusses creating a multi-channel advertising campaign for an Italian pizzeria. It was decided to create a TV advert for family shows around 6pm, an online pop-up ad, and a radio advert. The ads would use Italian music and fonts to create an authentic Italian feel. Using TV, online, and radio ads allows the company to reach a wider audience across different media platforms and ensures people without one technology can still be exposed to the ads. The multi-channel approach creates an effective and widely accessible advertising setup.

1. DANIELLE MORTON
BARBARA OWENS
CAMERON TRIPP
ADAM KING

2. • WE DECIDED TO CREATE A TV ADVERT WHICH WOULD APPEAR ON A FAMILY
SHOW AT AROUND 6ISH, A WEB POP UP WHICH WOULD APPEAR ONLINE ON
SOME FORM OF SOCIAL NETWORKING SIGHT AND RADIO ADVERT OUR MAIN
BODY AND ANCILLARY TASKS WORK VERY WELL TOGETHER.
• TOGETHER CREATE AN AUTHENTIC ITALIAN PIZZERIA FEEL THROUGH THE
MUSIC USED WHICH IS OF AN ITALIAN STYLE (AND THE WEB POP UP WITH
THE ITALIAN FLAG).
• THEY ALSO COVER THREE DIFFERENT MEDIA MATERIALS, TV, THE INTERNET
AND THE RADIO. THIS OPENS UP A WIDER AUDIENCE AS PEOPLE CAN ACCESS
IT THROUGH A VARIETY OF WAYS.
• THIS THEN STOPS THE LIMITATIONS WE WOULD HAVE ONLY USING ONE,
SUCH AS SOMEONE NOT HAVING ALL OF THE TECHNOLOGY TO ACCESS IT E.G.
SOMEONE DOES NOT OWN A TV HOWEVER DOES OWN A RADIO.
• USING ALL THREE MAKES THE AD WIDELY ACCESSIBLE AND CREATES AN
EFFECTIVE ADVERT SETUP.

3. We used
the same
logo for
the
adverts
and web
popup..
We used
the same
font in
both the
adverts
for the
telephone
number.
We used the same music
for all the adverts (including the radio
advert).

4. • WE DECIDED ON THE TV ADVERT AS IT MAY BE SEEN AT A TIME
WHERE PEOPLE ARE DECIDING ON WHAT THEY ARE PLANNING FOR
DINNER FOR THAT NIGHT OR SO THAT THEY COULD JOT THE NUMBER
OF THE COMPANY DOWN SO THAT THEY COULD PLAN A TREAT NIGHT.

5. Click on the video’s and
the sound clip in order
for them to play.