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Emarketing oral-b blackfriday
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- 2. Building Buzz fromNovember Some shoppers (29%) will start holiday shopping before Halloween 19% will start shopping on Black Friday/Cyber Monday, and 48% will do so in early December Google Data, Indexed Search Query Volume,Black Friday Query demand Facebook and Instagram users highly engaged on daily basis
- 3. Building Hype GOOGLE SEARCH ●Introducing Oral B Black Friday Landing page To have plenty of time for Google and Bing to index the landing page Campaign: ORALB GENIUS ● Employees to share experiences (WOM) ● People asked to share their experiences to get some early access deals ● Celebrity Endorsements Medium- Twitter, Insta, FB, Email, Amazon
- 4. Twitter Trivia ● Peopleuse Twitter to connect with their personal and professional interests. Effectively promoting the social campaign on this platform will attract followers to learn more and amplify our message, both on and off Twitter. ● Promoting tweets to non followers will maximize reach and raise awareness of the campaign. And starts real time conversations with the audience. ● Twitter is a huge platform, we will leverage this opportunity by inviting celebrities to take part in the #OralBGenius contest. This will boost participation and grow followers.
- 5. Promoting black fridaydeals using #OralbGenius contest. A content that invites consumers to share their experiences with 30 sec videos and tag friends in the tweet. Engaging consumers using hashtags such #BlackFriday and #HappyThanksgiving, that aren’t specifically related to the deals as well.
- 6. Email Marketing Emailing yourcustomers a Black Friday scratch-off coupon The customer “scratches” the coupon to reveal a discount of 10, 15 or 20 percent Landing page has email subscription form ● Sending regular emails ● Giving shopper on email list for additional discounts
- 7. Instant Insta Linkin.bio isa landing page that resembles your Instagram feed and displays your posts as clickable images Clicking on posts takes to product page Video content accounts for 65% of all ad impressions on Instagram (Ref: AMA)
- 8. Mobile Strategy ● 37%of online purchase done through Mobile (Ref Criteo report 2015) ● Push notification to loyal customers ● Banner Ads on app to participate in spread a smile campaign ● Retargeting on other web pages.
- 9. Targeted Ads ● PDFcirculars ● Advertising is reasonably priced on such sites- ○ DealNews ○ BlackFriday.com ○ BFAds ○ GottaDeal.com ○ Brad’s Deals
- 10. Facebook Consumers ● Use of#ORALB GENIUS ● Sharing Oral B experiences & videos ● Asked to tag friends- give a challenge ● Celebrity endorsements on Oral B and experiences
- 11. Oral B page ●Countdown posts to Black Friday ● Engaging posts weekly- ○ How far are you driving ○ Plans for Black Friday ● Ads with link to Black Friday page ● Banner image ○ “Hello Black Friday! Your Deal is Arriving!” Hello Black Friday! Your Deal is Arriving!
- 12. Youtube ● Consumers 64%more likely to purchase after watching video (Ref: Multivision digital) ● 10 sec teasers ○ “Unveiling the best toothbrush deal” Click to know more ● 2016 Walmart -highest ad spend on youtube. ○ Highest views (4 out of 5 videos)
- 13. Amazon Highlighting its superiorquality with best quality seal for distinction in product listing.
- 14. Being featured inLightning Fast Deals leading to rapid sales in short time frames Adding it to Amazon’s choice with a banner in the footer ADA’s approval making it the safest and most effective electric toothbrush to be highlighted with the supporting text
- 15. Being featured inAlexa - exclusive deals targeting people using the voice assistant Producing oral care related content for Amazon’s Oral care page.Video, blogpost, infographics etc.
- 16. Updating the OralCare category banner with more relevant content about the ADA approval and upcoming Black Friday deals to capture interest ahead of time.