March 2009 presentation to prospective employer for a sales/marketing position. Unfortunately I didn\'t get the job but I enjoyed the process and giving this presentation.

1. Presented by
Jeff Weis
March 3, 2009

2. To establish and cultivate professional
relationships with key ad agency prospects

3. Identify agency’s short and long-term commercial
production needs

4. Showcase BIG FISH FILMS’ award-winning expertise, it’s
services, and roster of director talent to agencies

5. Match prospective agency’s needs to secure a
foothold in the proposal/bid process

6. Email
Develop and use a database for regular news

flashes to key agency decision makers

7. Phone
Outbound appointment setting targeted by

geographic market

8. Mail
Critical mailings such as press kit, production

kit, awards letters, and newsletters to VIP list

9. Visits and Meetings
Presentations and discussions through a

variety of venues such as agency offices,
internal luncheon sponsorships, external
lunches and dinners, and happy hours.

10. Networking

 Associations, Conventions & Conferences
American Advertising Federation (AAF)
50,000 members and 200 local ad clubs
Professional and social networking
National Conference - June 2009
AAF Ad Clubs - monthly/quarterly events
Calendar example - AAF St. Louis
AdStock, April 2
Ad Club Q2, April 29
Ad Club Q3, July 29
Ad Club Q4, October 28

11. Networking

Dallas Advertising League

Monthly luncheons, foundation, volunteering, Dallas Addy’s, networking

events
 Board members include
 The Loomis Agency
 mundayMorning Creative Group
 MARC USA
 Beard & Boone
 Titan Worldwide
 Tibbetts Media
 Publicis-USA
 Omnicom
 Tracy-Locke
 JLA Creative

12. Networking

AAF Houston

Monthly luncheons, district conference, competitions, mixers, events

Board members include

 Clearpoint Creative
 Mediacomp
 Axiom
 Freed Advertising
 FKM
 Lopez-Negrete
AAF District 10 Convention – April 23-25, 2009


13. Networking

AAF Las Vegas

Monthly luncheons, mixers, mentoring, competitions, diversity

projects.
Board members include

 Greenspun Media Group
 Jack Nadel International
 Mass Media
 Cox Media
 Clear Channel
AAF (District 15) Western Conference, September 2009i


14. Networking

New Denver Ad Club

Events, luncheons, networking, and public service through

Interest Pods
Board members include

 integer
 Thomas Taber & Drazen
 Pure Brand
 Karsh/Hagen
 Crispin Porter & Bogusky
 5 Stone Advertising

15. Networking

Ad Club of New Orleans

Monthly luncheons, guest speakers, networking mixers, events

Board members include

 Peter A. Meyer Advertising
 Keating Magee
 Andras Advertising
 L2 Media
 Berning Marketing

16. Networking

Establishing a presence on one or more social networking

sites
Benefits
 Advertising professionals can interact and keep up with news
and events at BIG FISH FILMS.
 An extension for developing professional relationships within
the advertising community is provided.

17. Effective and innovative sales strategies that establish

and grow BIG FISH FILMS’ business within advertising
agencies
Effective

 Account management, business development and sales
prospecting through
 Phone, email, client office meetings, mail
 Presentations, lunch meetings
 Sponsoring happy hour and social events
 Attending conventions and conferences
Innovative

 Networking
 Active involvement in key local ad associations
 Professional and social web networking presence

18. Jeff Weis
Professionalism, attention to detail, honesty, integrity

Energetic self-starter with excellent listening and follow-up skills

Experienced with a depth of knowledge and skills in account

management and new business development
Excellent written and verbal communicator with a versatile,

unique and creative flair
Jeff Weis
A Partnership For Growth!