The document discusses the business impact of social media. It provides statistics on social media usage such as 71% of people accessing social media via mobile and 78% of consumers being influenced by company social media posts. It also gives examples of companies successfully using social platforms like Facebook, Twitter, LinkedIn, and YouTube. The presentation recommends that businesses use social media as part of their marketing mix by engaging customers, sharing relevant content regularly, and measuring the results to prove a return on investment from social media.

1. The Business impact of Social Media
@DavidSimpson_
#QuickBooksAlbion

2. Vital stats…
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SIMPSON
7
• Digital marketing and rich media space for
10 years
• Worked with SMBs and Enterprise on local
and global scales
• Snr. Account Director at Brands2Life
• Creative and technical developers
• Brand strategy and planning
• Developing connected communication
approaches

4. Todays session
18 December, 20144
• lorem
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5. The social conversation
18 December, 20145
#QuickBooksAlbion

6. Is social media
relevant to
my business?
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7. Perceptions of social media
18 December, 20147
#QuickBooksAlbion

8. Who’s on social?
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9. The numbers add up…
71%
of people use
mobile to
access social
media
52%
Female 48%
Male
More than
1 in 5
Britons will use
Twitter this year
91% of
people have
gone into a
store because
of an online
experience
72% of
consumers trust online
reviews as much as
personal
recommendations
Most active
age group
25-34
followed by
18-24
78% of consumers say that the posts
made by companies on social media
influence their purchases

10. Familiar faces…

11. Content
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12. Social done well…
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Paddy power

13. The social conversation

15. #QuickBooksAlbion

16. Social done well…
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https://www.y
outube.com/w
atch?v=ZUG9q
YTJMsI
http://www.dollarshaveclub.com/

17. 18 December, 201417

19. The social mix
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20. How can you use these channels?
• Audiences want a
conversational experience with
interactive content
• Use Facebook as a way to
express your brand’s
personality
• Participate with users who
engage with your content –
promote interaction
• Post content every 1-2 days
• Reach out to customers and
prospects
• Take advantage of the ads
facility
• Content should be professional,
attractive and sharable, but
human
• Real time CRM opportunity
• Use #hashtags to tap into
conversations taking place
• Post content every 1-2 days
• Setup a professional page
using a google email account
• Tap into the google ecosystem
of collaboration and cloud tools
• Post often with optimized
content
• Take advantage of Google
authorship to support SEO
impact
• Make strategic use of
#hashtags
• Build personal networks,
prospective employees
and critically customers
• Content should be
professional and thought
leadership focused
• Join conversations taking
place in groups to push
your own thoughts and
your brand
• Post 1-2 every week

21. Social as part of the marketing mix
Nourishment/
Consideration
Engagement/
participation
Business impact
Awareness
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22. 18 December, 201422
Accountant example
KeepingUpWithTheBooks.c
o.uk

23. Mobile potential
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30. Oasis re-releases (What's the Story) Morning Glory with augmented reality

31. Future Gazing
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32. #QuickBooksAlbion

33. #QuickBooksAlbion

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38. Closing thoughts
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39. Offer real insight
on your business
that people can't
get elsewhere;
know your
audience!
1-2 times per day
Use social
measurement
tools understand
impact and prove
an ROI to your
business
Set targets!
Use #Trends to
identify who is posting
content that you/your
company may be
interested in e.g.
#WBA
#birminghambusiness
#SmallBusinessSaturda
y #QuickBooksAlbion
Top tips when using social
Respond to people
who interact with
your content in real
time
Llike, retweet,
favourite & follow
back
Having Twitter and
LinkedIn apps on
your smart phone
will help you keep
on top of this
Connect with as many people as possible!
LinkedIn, Twitter and Facebook in particular
are key tools that you can use to begin to
build meaningful networks and relations
with clients and prospects
#QuickBooksAlbion

40. The Business impact of Social Media
@DavidSimpson_
#QuickBooksAlbion