The document discusses big data and its importance for businesses. It provides several definitions of big data from different sources that commonly refer to large and complex datasets that are difficult to process using traditional methods due to their size and speed. Big data represents an opportunity for businesses to gain valuable insights and optimize their operations, customer service, and decision making. However, it also poses challenges for storage, analysis, and privacy. The document advocates the need for businesses to make full use of all their enterprise data and leverage in-memory and streaming analytics to extract value from big data.

1. From Big Data to Bigger Insights…
Rami Kichli, Country Manager – Kuwait, SAP MENA
November 2014

2. why is there
such buzz around
BIG DATA?

3. Isn’t Big Data
just big hype?

4. ... How big is BIG?

5. What is it that we are
really talking about?

6. “Big Data is the frontier of a firm's ability to
store, process, and access (SPA) all the data
it needs to operate effectively, make
decisions, reduce risks, and serve
customers.”
-- Forrester

7. “Big Data is the frontier of a firm's ability to
store, process, and access (SPA) all the data
it needs to operate effectively, make
decisions, reduce risks, and serve
customers.”
-- Forrester

8. “Big data is data that exceeds the processing
capacity of conventional database systems.
The data is too big, moves too fast, or
doesn't fit the strictures of your database
architectures. To gain value from this data,
you must choose an alternative way to
process it.” -- O’Reilly

9. “Big data is data that exceeds the processing
capacity of conventional database systems.
The data is too big, moves too fast, or
doesn't fit the strictures of your database
architectures. To gain value from this data,
you must choose an alternative way to
process it.” -- O’Reilly

10. Big data is an all-encompassing term for any
collection of data sets so large and complex that it
becomes difficult to process using traditional data
processing applications.
The challenges include analysis, capture, curation,
search, sharing, storage, transfer, visualization, and
privacy violations. The trend to larger data sets is
due to the additional information derivable from
analysis of a single large set of related data, as
compared to separate smaller sets with the same
total amount of data.
-- Wikipedia

11. Big data is an all-encompassing term for any
collection of data sets so large and complex that it
becomes difficult to process using traditional data
processing applications.
The challenges include analysis, capture, curation,
search, sharing, storage, transfer, visualization, and
privacy violations. The trend to larger data sets is
due to the additional information derivable from
analysis of a single large set of related data, as
compared to separate smaller sets with the same
total amount of data.
-- Wikipedia

12. Rethinking the future together
new business opportunities, innovation, transformation and growth
An emerging
middle class
growing from 2 to
5 billion by 2030
75% of global
workforce will be
Millennials
More data in last 5
years than entire
history of
humankind
30 billion
connected devices
by 2020
1 billion people
engaged in social
networks
Optimize resources Use Big Data to your advantage Run business in real time
Rising Customer Expectations A Dramatically Changing Workforce Pressure on Resources
3X
higher operating margin than the ones
with poor employee engagement
Network Effect/Explosion in Structured and Unstructured data
71%
business leaders believe that customer
experience is the next battleground
60%
increase in retail operating margin in
leveraging Big Data as the new resource
50% higher sales & margins when effectively running a networked enterprise
© 2014 SAP AG or an SAP affiliate company. All rights reserved. Confidential Information under NDA 12

13. New sources of data

14. Once, technology favored companies; now it
empowers customers
Source : Forrester Research, 2014
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 14

15. We have entered the age of the customer
Source : Forrester Research, 2014
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 15

16. Growth and customer experience are priorities
to business leaders
Source : Forrester Research, 2014
Which of the following initiatives are likely to be your
organization’s top priorities over the next 12 months?
Source : Forrester Research, 2014
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 16

17. Big Data means all your Data…

18. Quiz
What percentage of enterprise data
do firms use for analytics?
Enterprise
Data
A.
B.
C.
D.
12%
34%
53%
76%
Source : Forrester Research, 2014

19. Quiz
What percentage of enterprise data
do firms use for analytics?
Enterprise
Data
A.
B.
C.
D.
12%
34%
53%
76%
Source : Forrester Research, 2014

20. #In-Memory

21. The velocity of business requires in-memory

22. #Streaming

23. Streaming data is flowing by, and
value is slipping away

24. #imagination

25. Sensors in every players’ boots will change the way
we analyze and watch the game.

26. What if you knew your customer was near your
store on a rainy day?

27. What kinds of apps could
you develop if you could
predict, detect and adapt
to what customers need
in-the-moment?

28. Thank you