Local Marketing, Inc. is a full-service marketing firm that provides dealerships with diverse marketing and advertising services. They specialize in digital marketing strategies including search engine marketing, search engine optimization, email marketing, brand management, and account management. Their goal is to increase qualified leads, optimize digital presence, and help clients sell more vehicles through localized and targeted digital campaigns.

1. LOCAL MARKETING, INC.
LOCAL MARKETING, INC.
Sales@LocalMarketingInc.com
1510 Ellsworth Industrial Blvd,
Suite 100, Atlanta, GA 30318
404.917.2100
IT’S ALL ABOUT RESULTS.
SCHEDULE
TEST DRIVE
LocalMarketingInc.comLocalMarketingInc.com
Client Acquisition Specialists

2. CUSTOMER
YOUR
DEALERSHIP
• New Car Buyer
• Used Car Buyer
• Leasing
• Service Customers
• Parts Buyers
Local Marketing, Inc.: Bridging The Gap
What kind of traffic would you prefer coming to your website?
Buy 2016 Chevy Cruze in Houston Chevy Houston
By using our long-tail paid search approach, we are
finding you more qualified customers!
This broad search term results in less qualified leads for
your business and wasted money on paid search.
Who We Are:
Local Marketing, Inc., is a full-service marketing firm with the mission
of providing dealerships and automotive groups with a diverse suite of
marketing and advertising services. From branding to marketing to
creative design, we devise and execute strategies necessary to deliver
ROI for your business. Find out more at www.LocalMarketingInc.com.
Adding digital into your marketing mix increases the ROI of all media (radio, tv, billboards etc.).97% of consumers search for local businesses online. SEO/SEM rankings are vital for attracting new local clients.
Our Services
Search Engine Marketing
(SEM aka Paid Search)
We use a localized, long-tail approach to SEM! Dealerships
are no stranger to bidding on keywords/keyword phrases
that car buyers are looking for on search engines.What
separates us from competitors is our localized long-tail
approach.We find highly targeted keywords that aren't as
expensive as the broadest terms. So instead of launching a
paid search campaign focusing on the 100 most popular
terms in your area, we launch thousands of more specific and
cost-effective keywords.
Focus of SEM:
• Back-End Organization
• Keyword Generation
• Daily Bidding
• Unique Landing Pages
• Ad Messaging
• Testing, Optimization & Reporting
Search Engine Optimization (SEO)
Search Engine Optimization is a term that is thrown around a lot;
however, it’s one of the best ways to get free clicks to your site.A strong
SEO strategy will keep you competitive when car buyers are looking for
vehicles and services you offer, but not specifically your dealership.
Acquiring new clients for your dealership and staying competitive in the
automotive industry is our focus. Our goal is to increase your qualified
leads, continuously optimize your digital presence and ultimately help you
sell more vehicles. Our efforts include competitive keyword research, the
creation of unique content topics, and writing several unique content
pieces per month.
Focus of Search Engine Optimization:
• Content Writing, Research, and Development
• On and Off Website Optimization
• Optimization, Including Title Tags and Meta Descriptions
• Custom Keyword Research
• Long-tail Localization Strategy
• Extensive Competitor Strategy Research
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2
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ACCOUNT Management
Our experienced Account Management team understands that every
dealership has different marketing needs. You will receive a Senior
Account Project Manager and full team who will work hand-in-hand
with your general managers, internet sales managers and entire team to
ensure that your messaging is cohesive across all digital marketing
platforms and beyond.
Focus of Account Management:
• Weekly 30 minute calls
• Detailed reporting (focused on ROI)
• Real time campaign maintenance and improvements
• Ongoing optimization of your digital marketing
strategy weekly
Email Marketing
Nurturing leads and existing customer
relationships can be easier with email
marketing. Our team provides all content,
creative and development for our email
marketing programs.We work to ensure that
our emails are responsive, optimized and
look cohesive across all email platforms
(Outlook, Gmail,Yahoo,AOL) and all devices
(desktop, mobile, tablet).
Focus of Email Marketing Programs:
• Email Design and Compositions
• Email Content
• Extensive Tracking and Reporting
• Campaign Reporting
Brand Management
No matter how small or large your dealership is,
maintaining your brand's integrity is essential to a
successful ROI. Our team at Local Marketing, Inc.,
works to ensure that positive messaging has a
positive response online.We know that customers
shopping online look for reviews before they make
a purchasing decision, so it’s important to have a
strategy in place to generate good reviews and to
respond to less favorable ones. Brand management
helps generate new customers while also
encouraging your current customers to return.
Focus of Brand Management:
• Analyze existing reviews across various websites.
• Create and facilitate a responsive strategy for
reviews on all platforms.
• Maintain a social listening strategy that allows
real time responses to reviews and questions on
social media platforms.
Digtal
Marketing
In the past ten years, the average car
buyer went from visiting 4.5 dealership
websites to only 1.4 dealership
websites.* Having a strong SEO and
SEM game is vital. Will you be
one of the TWO dealerships
that your prospects visit?
*JDPower.com
Did You Know?
Sales@LocalMarketingInc.com
404.917.2100
Get Started with a FREE Digital Analysis.
Our digital marketing services bridge the gap between your dealership and the needs of your target market.
LOCAL MARKETING, INC.