This document proposes a marketing plan to raise enrollment in Big Buddy's career preparation programs. It recommends using Google AdWords, banner ads, and email marketing to target high school students online at a total budget of $500. By continuously providing fresh content on social media, the plan aims to keep students engaged and increase enrollment by 75 students.
Social Media Marketing for Business Schools?Erin Wiles
Social Media marketing is becoming more important to business of all industries every day.
This presentation speaks specifically to Universities and Graduate Business Schools.
My goal is to convince my audience of the importance of Social Media marketing in attracting prospective graduate students and explain how it can be used to gain (or keep) a competitive advantage over other Universities.
Most schools in Australia are still focusing on traditional marketing strategies and struggle with where to even begin with digital marketing marketing efforts. This guide is for Principals, Marketers, Business managers and similar staff for schools in Australia
Marketing Your School in Troubled Times -- 12 Strategies to Turnaround a Decl...Rick Newberry
Many schools have experienced a declining enrollment in recent years. This presentation highlights 12 strategies that several schools implemented to turn around their enrollment. This workshop was presented at the AISAP Summer Institute in July 2013 in Nashville.
Social Media Marketing for Business Schools?Erin Wiles
Social Media marketing is becoming more important to business of all industries every day.
This presentation speaks specifically to Universities and Graduate Business Schools.
My goal is to convince my audience of the importance of Social Media marketing in attracting prospective graduate students and explain how it can be used to gain (or keep) a competitive advantage over other Universities.
Most schools in Australia are still focusing on traditional marketing strategies and struggle with where to even begin with digital marketing marketing efforts. This guide is for Principals, Marketers, Business managers and similar staff for schools in Australia
Marketing Your School in Troubled Times -- 12 Strategies to Turnaround a Decl...Rick Newberry
Many schools have experienced a declining enrollment in recent years. This presentation highlights 12 strategies that several schools implemented to turn around their enrollment. This workshop was presented at the AISAP Summer Institute in July 2013 in Nashville.
Students on LinkedIn: What They're Doing and How to Engage Them | Talent Conn...LinkedIn Talent Solutions
There are over 30 million students and recent graduates on LinkedIn. Learn about LinkedIn’s latest initiatives, including our CheckIn app, to further engage the college and university crowd, the fastest-growing segment of our global membership base.
See more studies on University Recruiting: http://lnkd.in/univrecrt
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn
Learn more about CheckIn: http://linkd.in/GO2YCm
Inbound Marketing is a critical approach as schools re-emerge into a highly competitive marketplace. Whether your marketing/communications team is doing this on their own in-house or getting some outside support, you'll learn some valuable takeaways you can use right away in your recruitment practice. Let us walk you through the pro-level tactics that our content teams apply every day for schools around the world!
Gain more attention from prospective students, parents, donors and alumniFINAOAgency
Higher education marketers face an array of challenges to attract and engage a variety of audiences. See how inbound marketing can help you overcome them.
Work based learning for all my students help!NAFCareerAcads
Are you supposed to place all of your students in work-based learning experiences, but
don’t know how? Participants in this workshop will identify the desired outcomes of workbased learning and explore new, specific ways to provide these outcomes for all students. Participants will explore how to expand traditional workplace models and use technology based models, school-based strategies and group approaches.
Students on LinkedIn: What They're Doing and How to Engage Them | Talent Conn...LinkedIn Talent Solutions
There are over 30 million students and recent graduates on LinkedIn. Learn about LinkedIn’s latest initiatives, including our CheckIn app, to further engage the college and university crowd, the fastest-growing segment of our global membership base.
See more studies on University Recruiting: http://lnkd.in/univrecrt
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn
Learn more about CheckIn: http://linkd.in/GO2YCm
Inbound Marketing is a critical approach as schools re-emerge into a highly competitive marketplace. Whether your marketing/communications team is doing this on their own in-house or getting some outside support, you'll learn some valuable takeaways you can use right away in your recruitment practice. Let us walk you through the pro-level tactics that our content teams apply every day for schools around the world!
Gain more attention from prospective students, parents, donors and alumniFINAOAgency
Higher education marketers face an array of challenges to attract and engage a variety of audiences. See how inbound marketing can help you overcome them.
Work based learning for all my students help!NAFCareerAcads
Are you supposed to place all of your students in work-based learning experiences, but
don’t know how? Participants in this workshop will identify the desired outcomes of workbased learning and explore new, specific ways to provide these outcomes for all students. Participants will explore how to expand traditional workplace models and use technology based models, school-based strategies and group approaches.
Why hire me for your next project? The answer is in this presentation. It helps you get to know who I am, who I want to serve, and how I am different from other digital marketers. It gives you a glimpse into my career goals and my life's ambitions. As always, reaching for the stars requires us to seek a higher quality of life while asking others to join us.
Building a Digital Marketing Strategy from ScratchGene Begin
To effectively manage an institution’s online presence, first you must build a comprehensive digital strategy across all platforms. Learn from the successes and challenges of one college’s roller coaster ride as they progress from no digital strategy to launching the governance model and content strategy for a redesigned, institution-wide website and online presence.
Efficient Marketing Strategies for Online Higher Education ProgramsChris Hofmann
Marketing to non-traditional students requires an understanding of their motivations and purchase process in multi-channel, digital world. A comprehensive digital marketing strategy including paid search, paid social, content marketing, SEO and conversion rate optimization can yield high quality, low cost inquiries and pathways to enrollment growth.
If you've been considering Merit, we have a special webinar for you. We've invited Buffy Lockette, Director of Public Relations at Jacksonville State University, to share her institution's experience evaluating, planning for, implementing, and getting amazing quick results with Merit. She goes in-depth on the challenges JSU faced, how they decided Merit was a fit, and what their initial experience has been like since joining as a customer in fall 2016.
In 2008, the Email Experience Council partnered with The Andre Agassi Charitable Foundation (AACF) for its non-profit initiative. A volunteer-team of industry professionals, from more than twenty different organizations, has had its share of challenges and successes in creating and sustaining a program focused on growing the list, building awareness, and increasing donations from event and online channels.
Attend this session to learn and discuss:
· How our virtual team organized around a cause marketing strategy
· What not to do in a cause marketing context
· Why email marketing is a natural fit
· What can be accomplished with new media assets and channels (i.e. video, blogging, social networks, Twitter, etc.) on a limited budget
· How cause marketing can help your business grow and make a difference for others
Speakers:
Dylan Boyd, Vice President of Sales & Strategy, eROI
Chris Frasier, Account Development Manager, BlueHornet
Julie Krell, Director, Marketing & Communications,The Andre Agassi Charitable Foundation
Erick Mott, Communications Director, Lyris
Heather Vessey, Email Group Manager, Bonnier Corporation
Similar to Big Buddy Program Live Case Portflio (20)
2. To raise high school enrollment in Big Buddy’s
LEVEL-UP! Workforce Development program and
Career Prep Workshops
3. Create an environment to interact and
learn from mentors
Pave the way for higher education and
work opportunities
Give students a role model to look up
to
4. Large presence on the internet
Youth tend to have short attention
spans and only browse the web for
particular things
Do not have a lot of disposable income
Follow trends
10. Since Big Buddy is already present on social
media, we recommend to continuously provide
fresh material to keep high school students
engaged and aware.
Given the budget, these are the best ways to
market to our target audience and we project
that enrollment for Big Buddy should increase by
75 high school students.
Generation revolves their decisions and actions based on the internet – technology is definitely growing
Youth do not tend to search and gain information on the internet, they look for particular things
Pay for one day – maybe the day before each workshop
4 days available in budget
The great thing is that this reaches a large audience and creates visibility for the Big Buddy brand
Cons: students may not notice the ads on the side of google due to their lack of attention to other things than what they are searching
Send to all of the the administrators in the baton rouge area to send out to their students – also include an ad in the school newsletter.
Emailing about scholarship opportunities will catch their attention because of the lack of disposable income they like freebies & giveaways.
Cons- Students may not check their email, and might think its spam if their not aware of Big Buddy.
Half banner is $72.50 – you can put in on a couple of school’s websites' around the baton rouge area
Parents are the ones who access these websites and be interested to sign their high schooler up
Cons: because high school students have short attention spans, they may not read or even notice the banner the top of a page
Underneath pictures should be testimonials of mentors who have had a great experience or mentee’s that have – will make it more personal
Instead of a sliding slideshow including with the pictures of testimonial, it should be just one still picture with the vision and mission of the company
With these testimonials – it will show how these career programs and workshops have helped them in the future and allow high school students to relate to them
Cons: hs students aren’t guaranteed to search and browse through the websites
