1) Big Bazaar is a chain of hypermarkets in India owned by Future Group. It has over 100 stores across India covering 16 million square feet of retail space. 2) Big Bazaar aims to provide a wide range of products at highly discounted prices in an environment that replicates traditional Indian bazaars. It offers over 160,000 products across many categories. 3) While Big Bazaar has strong brand recognition and low prices that attract customers, it also faces challenges like perceptions of low quality products and competition from other retail chains.

1. Big Bazaar isthe branch of Future Group.Future Group isIndia‟slargestretailerandone of the
leadingbusinesshouses.Future Group(FG) understandsthe soul of Indianconsumers.Asone of India‟s
retail pioneerswithmultipleretail formats,future groupconnect adiverse andpassionate communityof
Indianbuyers,sellersandbusinesses.The collective impactonbusinessisstaggering.Around300 million
customerswalkintostoreseachyearand choose productsand servicessuppliedbyover30,000 small,
mediumandlarge entrepreneursandmanufacturersfromacrossIndiaandthisnumberissetto grow.
Future Group employs35,000 people directlyfromeverysectionof the society.FGsource itssupplies
fromenterprisesacrossthe country,creatingfreshemployment, impactinglivelihoods,empowering
local communitiesandfosteringmutual growth.Future Groupcompaniesincludes,Future Capital
Holdings,Future GeneraliIndia,IndusLeagueClothingandGalaxyEntertainmentthatmanagesSports
Bar, BrewBar and BowlingCo.Future Capital Holdings,the group‟sfinancial arm, focusesonasset
managementandconsumercredit.Itmanagesassetsworthover$1 billionthatare beinginvestedin
developingretailreal estate andconsumer-relatedbrandsandhotels.BigBazaarBig Bazaar is credited
withbringingorganizedmegaretailingtoIndia.The projectwasconceivedasa uniquelyIndian
hypermarketinaformat thatcombinedthe look,touchandfeel of Indianbazaarswiththe comfort,
convenienceandqualitythatmodernretailingbrings.LaunchedinAugust2001, BigBazaar has now
become the iconicdestinationof modernretailingforall sectionsof Indianconsumers.There are more
than hundredBigBazaar storesinbigcitiesas well assmallertownslike Sangli,Durgapur,Panipat,
Palakkad,Ambala,Meerut,KolhapurandHaldia.Attractingover100 millioncustomerseveryyear,ithas
democratizedshoppinginIndiaandbecome synonymouswithgreatpromotionsthatofferquality
productsat affordable prices.Thistypical BigBazaarstore offersover1,60,000 productsacross
categorieslike apparel,general Retail EntrepreneurshipDevelopmentInIndia:A Case StudyOf Big
Bazaar DOI: 10.9790/487X-18216569 www.iosrjournals.org67| Page merchandise,food,cosmetics,
home needs,electronics,furniture,communications,books,music,goldandpearl jewelleryandeven
value addedserviceslike consumercredit,beautysalons,gymsandtravel services.BigBazaarisa chain
of hypermarketsinIndia,citiesandtownsinIndiacoveringaround 16 millionsq.ft.of retail space.Itis
designedasanagglomerationof bazaarsor Indianmarketswithclustersofferingawide range of
merchandise includingfashionandapparels,foodproducts,general merchandise,furniture,electronics,
books,fastfoodand leisure andentertainmentsections.BigBazaarisa part of Future Group,whichalso
ownsthe Central Hypermarket,BrandFactory,Pantaloons,eZONE,HomeTown,futurebazaar.com,KB's
Fair Price toname a fewandis ownedthroughawhollyownedsubsidiaryof PantaloonRetail India
LimitedthatislistedonIndianstockexchanges(BSE:523574 523574). SwotAnalysis:BigBazaar
Strengths▪ Highbrand equityenjoyedbyBigBazaar.▪ Everydaylow prices,whichattractcustomers.▪
Huge investmentcapacity. ▪It offersafamilyshoppingexperience,where entire familycanvisit
together.▪Available facilitiessuchasonline bookinganddeliveryof goods.▪LaunchedBig-Bazaara
hypermarketwithover1,70,000 productsas the firstofferinginvalue retailingsegment.Productsare
cheaperthanthe marketprice byas much as 5 to 60%. ▪ Apparelsare cheaperby25 to 60% while the
price difference onthe otherproductsvariesbetween5to 20%. Weaknesses▪General perception:„Low
price = Lowquality‟.▪ Overcrowdedduringoffers.▪Longlinesatbillingcounterswhichare time
consuming.▪Limitedonlytovalue offeringlow price products,brandedproductsare still missingfrom
Big Bazaar‟s line of products.Opportunities▪Huge potential rural markettobe tapped.▪ Cosmetics

2. industryisnotyet coveredfully.Threats▪Competitionfromothervalue retail chainssuchasReliance,
Bharti etc. ▪ Unorganizedretail alsoappearstobe a threatto Big Bazaar‟s business.A large population
still preferstovisitlocal convenientstoresfordailypurchases.▪ChangingGovernmentpolicies.▪
International playersare lookingtoinvestinIndia.SWOTanalysisof BigBazaar showsthat indeedthere
are muchstrengthlike brandequity,highlydiscountedproductsandthe varietyof productsthatare
available underone roof.Ithasalsoveryhighopportunitiestoexpanditsbusinessgeographicallyaswell
as inform of the productwidth.But,simultaneouslyanalysisalsoshowsthatthere are many
weaknessesandthreatstothisretailingtycoon.There isanoldphrase that “popularityisnotalways
fruitful”,asithas beenacase withBigBazaar. It remainsovercrowdedduringofferhours,there are
time consuminglonglinesonbillcounters.Some consumersalsothinkthatthe cheapproductsinBig
Bazaar are perhapsof lowquality,that‟swhytheydonot purchase fromBig Bazaar. Besidesitssales
and marketingstrategies,itisfacingthreatfromitsrivalsalsolike Reliance andBharti etc.Wal-Marthas
enteredintoIndiaandthe oldproblemof huge unorganizedsectorstill persists.PestAnalysisPolitical •
Governmentisstable.•Governmentpolicytowardsinvestmentisliberal (49%).•Labor law &
RestrictionforMNC‟s.• Propertiesof takingoverpropertiesandreal estate.•Problemsof getting
subsidyfromOctroi Duty(local tax) and ondifferenttaxeslike Land,Wateretc.• A stable government
at the centerfacilitatesspeedyeconomicrecoveryandcreatesanencouraginginvestmentclimate.
Retail EntrepreneurshipDevelopmentInIndia:•Economy isgrowing(7.2%).• AlmostRecoveredfrom
Recession.•Indiaone of the fastestgrowingeconomies.•Retail industrytogrow withan increase in
income of people.•Increase inpercentage of service contributiontoGDP.• Stable evenduring
recession&Growthstage: Highrevenue buthighexpenditure onpromotion.•Socio-Cultural •Increase
innuclearfamilies.•Peopleprefertoshopinlocal store withreasonable price.•Increase inworking
womenproposition.•Life style changesgradually.•Shiftinproductand service preferences.•Increase
inyoungpopulation(currently35%).Technological •Rapidexpansionof ITsector.• Technological
developmentforfasterservice.•Betterapplicationof ITinthe modernretail industry,likeinSupply
ChainManagement,Store ManagementandCustomerRelationshipManagement.•Electronicbilling.•
Use Enterprise Resource PlanningModule forhandlinginventoryandfinance.PESTAnalysisgenerally
scans the subjectbyfouraspectsi.e.Political,Economical,Socio-Cultural andTechnologicalaspect.
Everyaspectseemsfavorable toBigBazaar. Political stability,growingeconomy,favorablechanging
populationdemographicsandtechnologicallyboomingindustryseemstotake retail industryof India
beyondparwithina shortspan of time.Developingeconomyandahuge chunk of youngpopulationi.e.
currently35% are the two strengthsforBigBazaar. Huge workingforce actsas an easilyavailablehuman
resource as well ascustomersforBigBazaar. IncreasingefficiencyinSupplyChainManagementand
CustomerRelationshipManagementdue totechnological advancementinITsectorhelpsBigBazaar to
fulfillthe needsof customersintime andwithgreatersatisfaction.But,there isabigthreati.e.the
advantagesthatthe Big Bazaar is enjoying,theyare same foritscompetitorsalsolike Reliance,Aditya
BirlaGroup and Bharti etc. Portet’sFive ForcesModel Analysis5Forces● Reliance Retail,AdityaBirla
Group , Vishal Retail‟s,Bharti andWalmart,Rivalryamongthe competitoretc● FDI policynotfully
favorable forinternational players.Threatof entrants●Domesticconglomerateslookingtostartretail
chains.● Highinitial investmentsandfixedcosts.●Cost advantagesof existingplayers due to
experience curve effectsof operationwithfullydepreciatedassets.●Scarcityof importantresources,
e.g.qualifiedexpertstaff.●The bargainingpowerof suppliersvariesdependinguponthe target

3. Bargainingpowerof suppliersegment.●The unorganizedsectorhasadominantposition.●There are
fewplayerswhohave aslightedge overothersonaccount of beingestablishedplayersandenjoying
brand distinction.●Consumersare price sensitive.Bargainingpowerof buyers●Availabilityof more
choice.● Unorganizedretail sector.Threatof substitutesAnalysisthroughPortersfive forcesmodel
showsthat besidesthe few competitors,there isalsoathreatto new entrants.Onlyoldbusiness
tycoonscan diversifytheireffortsintothissectorasthere isa veryhighcost neededata time of starting
up.Moreover,there isa cost advantage of existingplayersinthe marketdue toeconomiesof scale and
experience of operationsandexpertisestaff.Apartfromthismanyorganizedretail tycoonshave been
successful inmakingbrandloyaltyinthe mindsof people.Theyare specializingintargetsegmenting
theirproducts.We must be knowof the fact that the consumersare verymuchprice sensitive andlove
to prefertohave more choicesof a particularproductat a time of purchasing.Andthe BigBazaar isvery
well init.Retail EntrepreneurshipDevelopmentInIndia: