BIG              idea(l)s
                                      SMALL   steps
           CHANGING environment

                                          case




koen.vandendriessche
                     lotte@ladda.be
johan.mijs@bibnet.be
www.bibnet.be = government organisation for the digital library
www.bibliotheek.be = 300 public libraries in Flanders
public libraries are places
public libraries provide access to




a diverse and up to date collection




       for the general public
what about libraries in the digital world?




existential questions: 'online ergo sum'
no digital public lending rights




       start negotiating
start business modeling




specifics: small population, small language, small advertising market
Taking small steps
        (piecemeal engineering)


  NEED TO SHOW THINGS
                 To users
               To libraries
     To administration and politicians
To content providers and creative industry



Can trigger FAIL and EVOLUTION
music is a forerunner




      e-books?
Positioning?




Libraries non-commercially stimulate, spread and give democratic
and guaranteed access to culture – also on the internet? / what is
         the difference? / who else? / what added value?
DigiLeen DRM protected downloads (2007)
DigiLeen streaming (upgrade, 2011)




         www.digileen.be
Bib.fm (2011)




http://lanaken.bib.fm
What is Bib.fm?


           Digitized cd collection of 1 pilot library

             Streaming player (30s – full track)

                 Library card number login

              Limited use of 10 hours/month

Subjective metadata (moods, bpm, hardness, genres, ...) and
               recommender of Aristo Music

                 Last.fm API recommender

           Integration into library search engine
extreme user testing = 14-25 year olds




http://www.bibnet.be/portaal/Bibnet/Publiekstoepassingen/Bib.fm/
10 interviews of 75 minutes




  context, test, evaluation
setting in BOHO, Ghent (sewing/knitting café)




   open, relax, non-conformist experience
Ladda vzw	





•  centre of expertise on (youth / new) culture	

•  research + (artistic) projects 	

•  grassroots, bottom up, qualitative
Bib.fm ...
Frustration - radio or a
     musical trip?
first impression	

•  WOW suprise	

•  I totally did not expect this from a library	

•  I couldn t imagine anything, but this is better then
   anything I could have imagined. 	

•  after first use: many questions, comments, tips, ... 	

•  very different and personal: some patterns!
computer says NO
usability  efficiency
•  All of a sudden, these strange numbers
  appear ... 	


•  This next button is making me insane, I just
  can t seem to figure out what it does exactly.
  Grrrr 	


•  If you use backspace, you log out of the system,
  and you can not go back to your search history.
screen lay out	

•  Could be bigger, too much scrolling	

•  Page system does not work right. Page with one result
     is ridiculous. Maybe you could use infinity scroll ... 	

•     I like to choose how many items I can see on a page.
     Like on webshops ...
mainstreamfear
               	

•  it would be OK for my mom ...	

•  It s not complete, totally not, and it s not
   possible to listen to all of the songs in the
   collection, strange ... frustrating .... 	

•  Only those typical artists, nothing underground
•  too many	

             filters	

•  not the right ones	

•  very confusing
•  I prefer to click in stead of drowning in possibilities. 	

•  Soo much information, it takes a while till you
   understand ... 	


•  Filter is cool but too many irrelevant elements: language,
   tempo, atmosphere	


•  so many filter - options but not the simple ones you
   need. Artists, albums, songs ... 	


•  What does happy, energetic or cosy mean? 	

•  A bit more google in the search engine please.
time travelling
in decades please!
functionality
•  I would use it if it has an impressive COMPLETE
   content. Including rare things you can not find
   elsewhere.	


•  a good idea to combine other music applications
   like Last Fm 	


•  I would really use it if you can have a
   personalised account	


•  I would use it to make playlists, but that is not
   possible now ...	


•  I would like to use it on my I pod ...
•  from my home, bedroom is cool!	

•  to discover music	

•  perfect for musiclovers who want to be informed 	

•  an extra music service besides others 	

•  perfect for things that are not worthwile
  downloading, ... shameful things, memory lane	

•  I would use it if it s free	

•  If my mom would pay for it ...
look en feel 	

•  not horrible	

•  Simple, sober. OK 	

•  classic	

•  Not really attractive. Maybe a bit more sleek?	

•  it s more important that it works fast and easy. If it s fast, I m
   not bothered by the look 	

•  It has a bit of a government - style but that s OK for a library	

•  Youtube does not look hip and fresh. But people love it and
   use it anyway
Some conclusions,
       mechanisms ...	



•  it s a good idea, but there s a long way to go ...
efficiency	


•  clear	

•  simple	

•  fast	

•  logic	

•  OR GONE
the simpler, the
           better ... 	



•  applies not only to young users
head check	


•  leave the head of the librarian
clean search +
            serendipity 	


•  add   accidental and personalised content
filters !!!	



•  endless content: filter  focus	

•  consumer = selection
  library = filter management
Bib fm assets	


•  extended collection (new + old,
   mainstream + rare)	

•  independent  solid	

•  fine - free	

•  local + international
challenge = 	


•  Get rid of the bad part of the classical image and
  keep the good authentic elements and character!
  
  + add innovative, high - tech  functional
the pace of innovation
                                             exceeds our
                                            understanding

                                        the greatest value is in
                                            the mass place

World Creativity Forum 2011 / Malcolm
                                        the organisation that
                Gladwell               makes the most out of
                                      the innovations, has the
                                 last slide resources
                                           least

Bib.FM

  • 1.
    BIG idea(l)s SMALL steps CHANGING environment case koen.vandendriessche lotte@ladda.be johan.mijs@bibnet.be
  • 2.
    www.bibnet.be = governmentorganisation for the digital library
  • 3.
    www.bibliotheek.be = 300public libraries in Flanders
  • 4.
  • 5.
    public libraries provideaccess to a diverse and up to date collection for the general public
  • 6.
    what about librariesin the digital world? existential questions: 'online ergo sum'
  • 7.
    no digital publiclending rights start negotiating
  • 8.
    start business modeling specifics:small population, small language, small advertising market
  • 9.
    Taking small steps (piecemeal engineering) NEED TO SHOW THINGS To users To libraries To administration and politicians To content providers and creative industry Can trigger FAIL and EVOLUTION
  • 10.
    music is aforerunner e-books?
  • 11.
    Positioning? Libraries non-commercially stimulate,spread and give democratic and guaranteed access to culture – also on the internet? / what is the difference? / who else? / what added value?
  • 12.
    DigiLeen DRM protecteddownloads (2007)
  • 13.
    DigiLeen streaming (upgrade,2011) www.digileen.be
  • 14.
  • 15.
    What is Bib.fm? Digitized cd collection of 1 pilot library Streaming player (30s – full track) Library card number login Limited use of 10 hours/month Subjective metadata (moods, bpm, hardness, genres, ...) and recommender of Aristo Music Last.fm API recommender Integration into library search engine
  • 16.
    extreme user testing= 14-25 year olds http://www.bibnet.be/portaal/Bibnet/Publiekstoepassingen/Bib.fm/
  • 17.
    10 interviews of75 minutes context, test, evaluation
  • 18.
    setting in BOHO,Ghent (sewing/knitting café) open, relax, non-conformist experience
  • 19.
    Ladda vzw •  centreof expertise on (youth / new) culture •  research + (artistic) projects •  grassroots, bottom up, qualitative
  • 24.
  • 25.
    Frustration - radioor a musical trip?
  • 26.
    first impression •  WOWsuprise •  I totally did not expect this from a library •  I couldn t imagine anything, but this is better then anything I could have imagined. •  after first use: many questions, comments, tips, ... •  very different and personal: some patterns!
  • 27.
  • 28.
    •  All ofa sudden, these strange numbers appear ... •  This next button is making me insane, I just can t seem to figure out what it does exactly. Grrrr •  If you use backspace, you log out of the system, and you can not go back to your search history.
  • 30.
    screen lay out • Could be bigger, too much scrolling •  Page system does not work right. Page with one result is ridiculous. Maybe you could use infinity scroll ... •  I like to choose how many items I can see on a page. Like on webshops ...
  • 31.
    mainstreamfear •  it would be OK for my mom ... •  It s not complete, totally not, and it s not possible to listen to all of the songs in the collection, strange ... frustrating .... •  Only those typical artists, nothing underground
  • 32.
    •  too many filters •  not the right ones •  very confusing
  • 33.
    •  I preferto click in stead of drowning in possibilities. •  Soo much information, it takes a while till you understand ... •  Filter is cool but too many irrelevant elements: language, tempo, atmosphere •  so many filter - options but not the simple ones you need. Artists, albums, songs ... •  What does happy, energetic or cosy mean? •  A bit more google in the search engine please.
  • 34.
  • 35.
  • 36.
    •  I woulduse it if it has an impressive COMPLETE content. Including rare things you can not find elsewhere. •  a good idea to combine other music applications like Last Fm •  I would really use it if you can have a personalised account •  I would use it to make playlists, but that is not possible now ... •  I would like to use it on my I pod ...
  • 37.
    •  from myhome, bedroom is cool! •  to discover music •  perfect for musiclovers who want to be informed •  an extra music service besides others •  perfect for things that are not worthwile downloading, ... shameful things, memory lane •  I would use it if it s free •  If my mom would pay for it ...
  • 38.
    look en feel •  not horrible •  Simple, sober. OK •  classic •  Not really attractive. Maybe a bit more sleek? •  it s more important that it works fast and easy. If it s fast, I m not bothered by the look •  It has a bit of a government - style but that s OK for a library •  Youtube does not look hip and fresh. But people love it and use it anyway
  • 39.
    Some conclusions, mechanisms ... •  it s a good idea, but there s a long way to go ...
  • 40.
    efficiency •  clear •  simple • fast •  logic •  OR GONE
  • 41.
    the simpler, the better ... •  applies not only to young users
  • 42.
    head check •  leavethe head of the librarian
  • 43.
    clean search + serendipity •  add accidental and personalised content
  • 44.
    filters !!! •  endlesscontent: filter focus •  consumer = selection library = filter management
  • 45.
    Bib fm assets • extended collection (new + old, mainstream + rare) •  independent solid •  fine - free •  local + international
  • 46.
    challenge = • Get rid of the bad part of the classical image and keep the good authentic elements and character! + add innovative, high - tech functional
  • 47.
    the pace ofinnovation exceeds our understanding the greatest value is in the mass place World Creativity Forum 2011 / Malcolm the organisation that Gladwell makes the most out of the innovations, has the last slide resources least