Google launched Lively in 2008, a 3D virtual world browser plugin. It aimed to be easy to use, accessible, and fun for all ages through customizable avatars. However, Lively faced limitations like a confusing interface, limited content creation options, only being available on Windows, and not being integrated with other Google services. It also failed to include basic social features like user profiles. While the idea was interesting, Lively was launched before it was fully developed and failed to integrate well with the user's existing online experiences.

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STARTEGIC MANAGEMENT
SUBMITTED TO:DR.ARSALAN GHOURI
SUBMITTED BY:
ASIF EJAZ (10637)
ANUM NADEEM (10766)

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Google headquarter
located in California

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•Google Lively was introduced by
Manager Niniane Wang (Google Inc.)
•Lively lunched by Google on july8th
2008
•Browser Based 3D virtual world service
•Meant for every age of people
•Customers were allowed to create their
customize avatars
•Interaction with other users

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Avatars can talk to each other, do things like dance,
shake hands, and manipulate objects..
Users can also of course, chat with each other

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HOW DID WORK?
• Requires a Google account, a web
browser plug-in,and program download
and installation (Windows only)
• Made to avoid opening any separate
program; Full web browser integration

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It’s integrated with internet, It’s
not an alternate destination...
Our intention is to add to your
existing life
Niniane Wang, Google Lively
Engineering Manger

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HOW DID WORK?
• DESIGNED TO:
• EASY TO USE
• EASY TO ACCESS
• IMMRESSIVE
• FUN

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HOW DID WORK?
• Pros:
• 3D objects and avatars are visually
appealing
• Allows you to embed rooms on your own
website
• Uses your existing Google Account to
log in
• Available as Facebook application

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• Cons:
• Complicated and confusing interface
• Limited choices for creating content
• Must download a plug-in
• Only available for Windows
HOW DID WORK?

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LIMITATIONS…
• Lively is an interesting idea, but right
now it is just a chat tool for bored
youth.
• Difficult and confusing interface
• Limited choices for creating content
• Must download a plug-in
• Only available for Windows

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There’s another lesson, Sherman said: “Don’t
launch a half-baked product.”
“There’s a lot of power and potential with all
the Google offerings, like instant messaging,
Google Maps, Google Earth, Google
Checkout,” Sherman said. “But a lot of these
things weren’t integrated [into Lively]. It
was very disappointing.”

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REASONS Of FAILEUR
• Rarity (lack thereof)
• Too powerful or complex an
interference
• Too rough too early
• Audience and art
• No profile to call home

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Rarity (lack thereof)
• The cardinal rule: make items rare.
• Require effort and money to acquire
items, and those items become highly
wanted.

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Too powerful or complex
• Frustrated right clicking, left clicking,
and hitting arrow keys yielded
nothing. It turned out that the way to
walk was to hang the mouse over
your avatar, then drag and move the
mouse to cause your avatar to walk
around.

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Too rough too early
• In Lively's case, it wasn't just the lack of
Mac support that caused fits among its
early user base.
• All because at launch it was too easy to
unknowingly allow others to edit your
public room. Many other small, yet very
frustrating user experience issues surely
would have been cleaned up.

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• Lively tried to be everything to
everyone right from day 1.
• But it is not possible to provide a lot of
services with quality in single source.

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No Profile
• It's an irony, a service that pushed the
outer limits of web technology, the most
basic social web features such as a
profile page, were conspicuously absent.

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Recommendation
• Lively tried to be everything to everyone right from
day 1.
• But it is not possible to provide a lot of services
with quality in single source.
• However in Lively's case, Google made several big
and small mistakes.
• Google lively must have their own search engine
• Connects Facebook friends, Gmail, twitter, space
and messenger with lively account.

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CONT..
• Privacy should be provide for users.
• Easy access to all members.
• Maintain full profile for all users.
• Call option attract users to remain stay on
lively.

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