The document discusses several e-commerce platforms and digital initiatives in India. It describes Flipkart, an e-commerce company founded in 2007 that sells books and has expanded into other product categories. It also discusses the Internet Saathi initiative to educate rural women about the internet, the B2B trading platform Udaan, the BHIM digital payments app launched by the Indian government, and UMANG, a government-developed app that provides access to services from central, state, and local authorities.
Electronic commerce, commonly known as e-commerce or e-Commerce, is a type of industry where the buying and selling of products or services is conducted over electronic systems such as the Internet and other computer networks
Ecommerce allows consumers to electronically exchange goods and services with no barriers of time or distance.
Electronic commerce has expanded rapidly over the past five years and is predicted to continue at this rate, or even accelerate.
Class Activity done with data accumulation from various internet websites and database sources for better understanding of e-commerce models functioning at present and their uses in Indian scenario.
E-commerce is the buying and selling of good or services via the internet, and the transfer of money and data to complete the sales. It's also known as electronic commerce or internet commerce.
Achievements of Government in e-CommerceMuskanGarg66
this presentation will let you know about certain traits of ecommerce and some of the apps which are being launched by the government as their achievements in the digital sector. The apps which are included in this ppt are:- UDAAN,UMANG, India Portal, Internet Sathi, BHIM App, Startup India.
Electronic commerce, commonly known as e-commerce or e-Commerce, is a type of industry where the buying and selling of products or services is conducted over electronic systems such as the Internet and other computer networks
Ecommerce allows consumers to electronically exchange goods and services with no barriers of time or distance.
Electronic commerce has expanded rapidly over the past five years and is predicted to continue at this rate, or even accelerate.
Class Activity done with data accumulation from various internet websites and database sources for better understanding of e-commerce models functioning at present and their uses in Indian scenario.
E-commerce is the buying and selling of good or services via the internet, and the transfer of money and data to complete the sales. It's also known as electronic commerce or internet commerce.
Achievements of Government in e-CommerceMuskanGarg66
this presentation will let you know about certain traits of ecommerce and some of the apps which are being launched by the government as their achievements in the digital sector. The apps which are included in this ppt are:- UDAAN,UMANG, India Portal, Internet Sathi, BHIM App, Startup India.
Mobile payment has transformed the financial services in two different ways. They complement the banking system and they also disrupted the traditional way of banking in India
The presentation involves about Fintech industry, the technologies involved, various UPI's, regulators of Fintech Industry in India and Payment Sytstem in India
An overview of the ecommerce giant Flipkart. How did it begin> Who are the shareholders? Problem recognition, USP, business value ,competitors, future plans and business model.
Unlocking The Potential Of Open Network Digital Commerce: A Comprehensive GuideBrain Inventory
Open Network for Digital Commerce (ONDC) is an Indian government initiative that is designed to make the e-commerce sector more inclusive.
Small retailers in India have faced challenges in dealing with dominant e-commerce giants who charge huge fees for products.
For More Information :
https://www.braininventory.in/blog
The 10 best digital payment service providers in india compressedMerry D'souza
Insights Success has come up with a special edition, The 10 Best Digital Payment Service Providers in India, which showcases the current service providers contributing to uplift the digital payments industry of the nation.
On the cover, we have, India Transact Services Ltd. (ITSL), a subsidiary of AGS Transact Technologies Ltd.
Neologicx, one of the very few companies, who have developed 3 Mobile app for Central ministries of govt of India. Contact us for any requirement related to Mobile app development, Website development, Software development, Digital marketing.
We have recently worked on dream projects of "Ministry of Urban Development" (Swachh bharat toilet locator), Election commision of India (ECI Apps) & E-parchi.
Apart from this, we have delivered ecommerce solutions, matrimonial solutions, community websites, institution website, interactive & responsive websites in past.
Please go through our portfolio for complete details. Contact us, if you feel, we could work for your project !!
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
3. INTRODUCTION
Flipkart, was established by Sachin Bansal and Binny Bansal both
are alumni of Indian Institute of Technology Delhi and worked for
Amazon.com before quitting and founding their own company.
Flipkart went live in 2007 with the objective of making books
easily available to anyone who had internet access. They’re present
across various categories including movies, music, games, mobiles,
cameras, computers, healthcare and personal products, home
appliances and electronics – and still counting!
4. SUCCESS AND GROWTH
Their success is largely due to their obsession with providing
customers a memorable online shopping experience. Be it Cash on
Delivery, a 30-day replacement policy, EMI options, free shipping -
and of course the great prices that they offer. Then there's
dedicated Flipkart delivery team that works round the clock to
personally make sure packages reach on time. For now they're
present in 27 lucky cities, but don't worry, plans are underway to
spread to many others.
Flipkart employs over 3000 people
6. WHY FLIPKART
INVENTORY
•Not like only when an order is placed they get the
product. The products are all there in the godown.
When u order u get it after the specified number of
days. Strictly abide by “never promise something that
u don't have” rule.
7.
8. INTRODUCTION
The Internet Saathi is an initiative taken by
Google in collaboration with Tata Trust and
Intel on July, 2015 to educate rural women
about Internet, tools to use it and benefits that
how life can be changed if they use Internet.
9. PLAN
IN THE YEAR 2015
This plan is to reach 50 lakhs women in 18
months and cover 45000 villages . It is studied
that there are around 6.5 lakhs villages in India
and Google try to reach at least half of those in 3
years.
10. SERVICESKEY BENEFITS
Tips for child heath.
Primary skills for education.
Ability to read news and to know the world.
To train farms who don’t know anything beside
farms in context to women karjee.
To teach them payments online…
11.
12. INTRODUCTION
Udaan is a B2B trade platform, designed specifically
for small and medium businesses in India. Udaan is
about making business easy in India, about making
B2B commerce convenient and efficient. ... They are the
entrepreneurial pulse of India. They believe internet is
a great equalizing platform.
13. EASY-TO-USE
• DISCOVER customers, suppliers and products across
numerous categories
• CONNECT directly with parties of interest and discuss trade
•BUY & SELL on your terms – with secure payments and
smooth logistics
•GROW your network through repeats and relationships with
like-minded parties
14. MOTIVE
Udaan is a network centric B2B trade platform, designed
specifically for small & medium businesses in India. It brings
traders, wholesalers, retailers and manufacturers in India on to
a single platform. With real insights into active trends, and great
B2B trade features, Udaan brings to its users the power of
technology to scale & nurture their business
15.
16. INTRODUCTION
India’s Prime Minister Mr. Narendra Modi
launched an application on Friday called BHIM
to make it easy for everyone to allow digital
directly from the bank account. This Unified
payment interface [UPI] based application will
allow to send or request money for making
digital payments. This payment method is more
reliable, fast, and secure to make cashless
payment through mobile phones amongst all
the other cashless payment method
17. SIGNIFICANCE
BHIM means Bharat Interface For money
It is digital payment mobile application
Named after Babasaheb Dr. Bhimrao Ambedkr
Supports aadhaar based payments
Based on unified payments interface [UPI]
Transfers money digitally without going to banks
Developed by the National Payment Corporation of
INDIA
18. FEAUTURES
Check balance details at anytime on the fingertips
Make custom payments on address based on mobile
number
QR code features
No. of language supported
Make transactions at anytime
19.
20. INTRODUCTION
UMANG (Unified Mobile Application for New-age Governance) is
envisaged to make e-governance . It is developed by Ministry of Electronics
and Information Technology (MEITY) and National e-Governance Division
(NEGD) to drive Mobile Governance in India.
UMANG provides a single platform for all Indian Citizens to access pan
India e-Gov services ranging from Central to Local Government bodies and
other citizen centric services.
UMANG intends to provide major services offered by Central and State
Government departments, Local bodies and other utility services from
private organizations. It provides a unified approach where citizens can
install one application to avail multiple government services.
21. KEY FEAUTURES
INTEGRATION WITH AADHAAR, PAYGOV, DIGILOCKER
UMANG provides seamless integration with popular customer centric services like
Aadhaar and Digilocker. UMANG will soon be providing integration with various
other services such as PayGov
GOVERNMENT SERVICES ON YOUR FINGER TIPS
Now access various government services through a single mobile app. UMANG
provides a unified platform where multiple government services (central, state &
regional) can be accessed by user
22. KEY FEAUTURES
DEDICATED CUSTOMER SUPPORT
UMANG has a dedicated Customer Support for user convenience from 8 am to 8
pm for all days of the week.
EASE OF ACCESS
Explore UMANG on multiple channels such as Smartphone , Desktop and Tablets.
UMANG has a rich multimedia interface with a focus on maximizing usability
and enriching user experience