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Bharat matrimony competitive research final
- 1. Bharat Matrimony Competitive research Mayur Sharma, Raj Chitale, Jainil Nishar
- 2. INTRODUCTION BHARAT MATRIMONY Bharat matrimony is India’s leading provider of online matchmaking services. It has been ranked as India's most trusted online matrimony brand by The Brand Trust Report India Study 2014 (a study covering 20,000 brands across 16 cities). BharatMatrimony.com comprises a network of 15 regional portals. BharatMatrimony has been featured in the Limca Book of Records for "most number of documented marriages online".
- 3. INTRODUCTION JEEVANSAATHI.COM Jeevansathi.com was acquired by Info Edge in September 2004. Demographic and social factors have played a determining role in the growth of the online matrimonial space in India. The newly launched mobile app provides seamless accessibility to customers; a fact that has received overwhelming response from consumers. The company has invested significantly in analytics driven enhanced customer experience. It continuously analyses online data to understand customer behavior and adopts its product and commercial model accordingly.
- 4. BHARAT MATRIMONY JEEVAN SAATHI.COM SHAADI.COM FOUNDER&CEO- MURUGAVEL JANAKIRAMAN FOUNDER- SANJEEV BIKHCHANDANI FOUNDER- ANUPAM MITTAL CEO- HITESH OBEROI CEO- GOURAV RAKSHIT ANNUAL REVENUE- $53.2M ANNUAL REVENUE- $15M ANNUAL REVENUE- $40.9M
- 5. INTODUCTION SHAADI.COM Shaadi.com, the world's oldest and most successful matchmaking service, has been trusted since 1996 by people all over the world to help them find their soulmates. Today, hundreds of thousands of people have met their life partners through our revolutionary matchmaking service and countless others have made some very special friends.
- 6. Competitors of the Brand Competitors Local Shaadi.com Jeevansaathi.com Global Muslima.com
- 7. Social Presence of Competitors Jeevansaathi.com Facebook Instagram Twitter Youtube Linkdin Muslima.com Facebook Instagram Twitter Youtube Pinterest Shaadi.com Facebook Instagram Twitter Youtube Linkdin
- 8. Bharat Matrimony Social Media Presence Social Media sites Likes/Followers/Subscribers Facebook 1,203,399 Instagram 10700 Twitter 31697 Linkdin - Pinterest 510 YouTube 6038
- 9. Shaadi.com Social Media Presence Social Media sites Likes/Followers/Subscribers Facebook 2,043,357 Instagram 15300 Twitter 38255 Linkdin 20840 Pinterest - YouTube 21987
- 10. Jeevansaathi.com Social Media Presence Social Media sites Likes/Followers/Subscribers Facebook 1,112,056 Instagram 10500 Twitter 1331 Linkdin 20349 Pinterest - YouTube 8339
- 11. Social Media Content and Strategy • Social Media of Bharat Matrimony is not curated that well as compared to its competitors. • The creatives for social media are less engaging and thus attract less users through social media. • It can be seen through Bharat Matrimony’s social media pages that not much attention is paid as there are no aesthetics considered. • Bharat Matrimony has recently launched a campaign #Findyourequal which has not garnered that much attention as well.
- 12. Social Media Content and Strategy
- 13. Social Media Content and Strategy • Social media pages of Shaadi.com is very well curated and has been well planned. • The engagement on their social media pages is very much higher as compared to Bharat Matrimony. • The users by the amount of likes and comments on the posts can be seen that they are very happy with the kind of posts they are sharing.
- 14. Social Media Content and Strategy
- 15. Social Media Content and Strategy • Social media pages of JeevanSaathi.com are also very well curated and has been well planned. • The engagement on their social media pages is also higher as compared to Bharat Matrimony as it can be through the number of likes they are getting on their posts. • But sharing of posts has not been that regular. • The time between a particular post is 15 days on an average.
- 16. Social Media Content and Strategy
- 17. Learnings from competitors • Aesthetics • Regular Posting • More engaging posts
- 18. Competitive research on social media engagement • Shaadi.com
- 19. Competitive research on social media engagement • Bharat Matrimony
- 20. New Campaigns launched • Bharat Matrimony - #Findyourequal
- 21. Brand presence on Google
- 22. Brand presence on Google
- 23. Brand presence on Google Bharat Matrimony on an average stands at 4th place when you search terms mentioned in the above slides. While when search other terms such as ‘indian marriage sites or similar to that, Bharat Matrimony can’t be seen on the first page while it’s competitors can be seen.
- 24. SEM (Google ads)
- 25. SEM (Google ads) • Google ads can be only seen for Bharat Matrimony when you search specifically for Indian Matrimony Sites. • While for any other searches such related to marriage or bride or groom google ads cannot be seen.
- 26. E-mail Marketing
- 27. Mobile Apps
- 28. Re-marketing • When you create an account or just visit Bharat Matrimony’s website you can see ads on Instagram but not that much on Facebook. • Also you will be receiving many text messages which is a part of their retargeting campaign.
- 29. Re-marketing • Bharat Matrimony focuses more on traditional marketing techniques. • As seen previously they have focused more on creating their presence through TV commercials and other traditional mobile marketing techniques such as SMS and cold calling. • As opposed to its competitors, they have a good social media presence as well as a good content to support the same.
- 30. Thank You