Shaadi.com is an online matrimonial service that was created in 1996 and aims to provide a global reach for individuals seeking life partners. It uses preferences and filters to display relevant matches. The document discusses Shaadi.com's objectives of providing a superior matchmaking experience and highest consumer satisfaction. It also outlines the services offered, strategies used, and awards received by Shaadi.com to establish itself as the leading online matrimonial brand.
CASE STUDY: How Shaadi.com started as an experiment became leader in the onli...DSIM
What you will find in this Case Study?
About Shaadi.com
Idea of Shaadi.com
Revenue Model
Marketing Strategy
About Shaadi.com:
DIGITAL MARKETING TRAINING BLOG JUN 8, 2016
CASE STUDY: How Shaadi.com started as an experiment became leader in the online matrimonial industry?
1
What you will find in this Case Study?
1) About Shaadi.com
2) Idea of Shaadi.com
3) Revenue Model
4) Marketing Strategy
About Shaadi.com
shaadi image
Shaadi.com was started in 1996 as a Matrimonial site when most Indians were even not about what the internet is all about. Anupam Mittal founded the company which today claims to have made more than 3.2 million matches globally.
The objective of the world’s no.1 matchmaking platform, Shaadi.com was to help people find happiness.
Specialized in matchmaking service, Shaadi.com is on the forefront of matrimonial industry and has touched the lives of more than 35 million people.
Digital marketing strategies for bharat matrimonyAshish Singh
BharatMatrimony is an online matrimony service and
a part of Matrimony.com. It was founded in 1997
by Murugavel Janakiraman, who later met his wife
through his own matrimony site. The company has
130 offices in India, with offices in Dubai, Sri
Lanka, United States and Malaysia to cater to its
customers beyond India.
CASE STUDY: How Shaadi.com started as an experiment became leader in the onli...DSIM
What you will find in this Case Study?
About Shaadi.com
Idea of Shaadi.com
Revenue Model
Marketing Strategy
About Shaadi.com:
DIGITAL MARKETING TRAINING BLOG JUN 8, 2016
CASE STUDY: How Shaadi.com started as an experiment became leader in the online matrimonial industry?
1
What you will find in this Case Study?
1) About Shaadi.com
2) Idea of Shaadi.com
3) Revenue Model
4) Marketing Strategy
About Shaadi.com
shaadi image
Shaadi.com was started in 1996 as a Matrimonial site when most Indians were even not about what the internet is all about. Anupam Mittal founded the company which today claims to have made more than 3.2 million matches globally.
The objective of the world’s no.1 matchmaking platform, Shaadi.com was to help people find happiness.
Specialized in matchmaking service, Shaadi.com is on the forefront of matrimonial industry and has touched the lives of more than 35 million people.
Digital marketing strategies for bharat matrimonyAshish Singh
BharatMatrimony is an online matrimony service and
a part of Matrimony.com. It was founded in 1997
by Murugavel Janakiraman, who later met his wife
through his own matrimony site. The company has
130 offices in India, with offices in Dubai, Sri
Lanka, United States and Malaysia to cater to its
customers beyond India.
Urban clap the facility to get everything done with a clap from beauty to salon to fitness or guitar classes, repairing or servicing and what not and all of that delivered at your footsteps.
Urban Company Business Model | Revenue Model | Urban Company Interview Onlineseoblog
Urban Company (Earlier UrbanClap) B2C service providing company dealing in various areas including home repair, beauty, carpentry, etc.
UrbanClap Business Model Hindi: https://youtu.be/NLWXyrGxcDA
In this video presentation, we will discuss Urban Company including:
1. UrbanClap Business Model
2. How UrbanClap Works
3. UrbanClap Revenue Model
4. Pro's and Con's of UrbanClap
5. Challenges for UrbanClap
Introduction to India's Startup Hub: https://youtu.be/XFinFePh700
English Article: https://onlineseoblog.com/startup-business-model-analysis/b2b-b2c-startups-working-operation/how-urban-company-work-earn-interview-questions/
This video will give you a good insight about UrbanClap and will prepare you for its interview
Email can resolve doubts: Jatin6343@gmail.com
Website: www.onlineseoblog.com
Note: We request viewers to cross-verify the information before quoting anywhere. Our channel does not take responsibility for the provided information.
These slides use concepts from my (Jeff Funk) course entitled Biz Models for Hi-Tech Products to analyze the business model for Zomato, a food discovery site that is transforming the global restaurant business and that is a member of the WSJ’s billion dollar startup club. Not only does it connect users and restaurants, it is also helping restaurants manage their finances, food and equipment orders, and design restaurants. Its core business is helping users find, book, and evaluate restaurants and helping restaurants advertise their services to users and accept bookings. However, the global network that Zomato is building of users and restaurants is enabling Zomato to extend its business into all aspects of F&B.
Benefits of digital marketing: Digital Marketing Expertsbrandhype
Digital Marketing Agency in Gurgaon specializing in Pay Per Click marketing, Search Engine Optimization, Social Media and Online Branding. We offer complete solutions to your business and get you more leads and more Revenue
We have described here that what factors make online food delivery sector grown rapidly and some Contents about 3 major players-
1- Zomato
2- Swiggy
3- Uber Eats
Urban clap the facility to get everything done with a clap from beauty to salon to fitness or guitar classes, repairing or servicing and what not and all of that delivered at your footsteps.
Urban Company Business Model | Revenue Model | Urban Company Interview Onlineseoblog
Urban Company (Earlier UrbanClap) B2C service providing company dealing in various areas including home repair, beauty, carpentry, etc.
UrbanClap Business Model Hindi: https://youtu.be/NLWXyrGxcDA
In this video presentation, we will discuss Urban Company including:
1. UrbanClap Business Model
2. How UrbanClap Works
3. UrbanClap Revenue Model
4. Pro's and Con's of UrbanClap
5. Challenges for UrbanClap
Introduction to India's Startup Hub: https://youtu.be/XFinFePh700
English Article: https://onlineseoblog.com/startup-business-model-analysis/b2b-b2c-startups-working-operation/how-urban-company-work-earn-interview-questions/
This video will give you a good insight about UrbanClap and will prepare you for its interview
Email can resolve doubts: Jatin6343@gmail.com
Website: www.onlineseoblog.com
Note: We request viewers to cross-verify the information before quoting anywhere. Our channel does not take responsibility for the provided information.
These slides use concepts from my (Jeff Funk) course entitled Biz Models for Hi-Tech Products to analyze the business model for Zomato, a food discovery site that is transforming the global restaurant business and that is a member of the WSJ’s billion dollar startup club. Not only does it connect users and restaurants, it is also helping restaurants manage their finances, food and equipment orders, and design restaurants. Its core business is helping users find, book, and evaluate restaurants and helping restaurants advertise their services to users and accept bookings. However, the global network that Zomato is building of users and restaurants is enabling Zomato to extend its business into all aspects of F&B.
Benefits of digital marketing: Digital Marketing Expertsbrandhype
Digital Marketing Agency in Gurgaon specializing in Pay Per Click marketing, Search Engine Optimization, Social Media and Online Branding. We offer complete solutions to your business and get you more leads and more Revenue
We have described here that what factors make online food delivery sector grown rapidly and some Contents about 3 major players-
1- Zomato
2- Swiggy
3- Uber Eats
Indian matrimony websites,SWOT analysis of Indian matrimony Websites, Relative market share of online matrimony portals, Top 10 ranks of tamil matrimony,Top 10 kerala matrimony,study of indian matrimonial website
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Report ON Arrange Marriage
Introduction: In an arranged marriage, the bride and groom are selected by a third party rather than by each other. It is especially common in royal families around the world. Today, arranged marriage is largely practiced in South Asia (India, Nepal, Pakistan, Sri Lanka)Africa, the Middle East, and Southeast Asia and East Asia to some extent.
As we Known, Arranged marriages are usually seen in Indian, Southeast Asian and African cultures, especially among royalty, and are usually set up by the parents or an older family member. The match could be selected by parents, a matchmaking agent, matrimonial site, or a trusted third party. In many communities, priests or religious leaders as well as relatives or family friends play a major role in matchmaking.
Process Of arrange marriage:
In an "introduction only" arranged marriage, the parents may only introduce their son or daughter to a potential spouse. From that point on, it is up to the children to manage the relationship and make a final choice. There is no set time period. This is common in the rural parts of South America and especially in India and Pakistan. The same also occurs in Japan. This type of arranged marriage is very common in Iran under the name of khastegari.
“An arranged marrige is a marrige that is arranged by someone other than those who are marrying”.
History In india:
1. History of Arranged Marriage in India “First comes marriage, then comes love.” Esthela Caito History 141 Arguello.
2. - The concept of arranged marriage in India has gone through many changes over time. Arranged marriages have been important in Indian culture since the fourth century. Arranged marriages are marriages that are set up by people other than those who are getting married. -The individuals who set up the marriage may be the parents, match making agents, matrimonial websites, or a trusted third party.
3. -Early in history, girls were married before they even reached puberty. -This was so that the girl would be married before she’d lose her virginity. Classical orthodox Hinduism came about in ca. 500 BC and this was a time when there was great emphasis on patriarchy and caste rules. Arranged marriages took place so that women would be placed under theauthority of a male. When a girl is a child, the father has authority over her, when the woman is married, the husband has authority over her, and when she is of old age, her sons have authority over her.
4. - In the modern period, the number of arranged marriages has lessened a little as social reforms have taken place & love marriages have become more popular. These days, Indian women can do well economically after independence of their parents. They are also well educated. A love marriage is one in which two people will decide to get married because they both have love and affection for one another and feel a sense of commitment and attraction. The partner does not have to be Indian in a love marriage.
This presentation introduces the readers to Word Power Made Easy Chapter 1 words using ready visuals.
For more such visual presentations, please visit www.greogeek.com
Business Plan for a new e-commerce concept of Online wedding service providersBhavesh Bhansali
This is a Business plan for a whole new concept of business in the E-commerce Industry. This venture solely dedicated to wedding is a new concept which will help busy brides, grooms, their family and friends to make wedding an easy thing. This report includes: Executive summary, Business concept, new category established, problems to be solved by this business, Segmentaing and Targeting, current competition, customer's pain points, porter's five forces model, Marketing strategy- the 4Ps, Business canvas model and action paln (phase 1 and 2)
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Trust Nhokovedzo, the author, simplified this framework so that even non-technical leaders can make sense of it.
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Digital marketing is the new and best way to enhance marketing for your business. If you are looking for the best digital marketing services in Hyderabad, then SanBrains provide SEO, website developments and social media marketing services in Hyderabad.
OCASI - social media and technology use in settlement servicesMarco Campana
Our clients, volunteers and leaders are often among the most sophisticated users of technology. They have expectations about being able to communicate with us quickly and easily. How do we reach out to them with information in ways they can use? Your use of the internet should be connected to the work you do every day. What does this actually look like?
This interactive session will look at emerging trends and demonstrating best practices for online information & service provision.
Under Blue Ramp Digital we provide services that get our clients going in the online world. Our complete list of Services include Digital Marketing - Search Engine Marketing | Social Media Marketing | Mobile Marketing | Email Marketing |SMS Marketing | Display Marketing, Social Media Management - Maintain active social media page | Facebook, Instagram, Twitter and LinkedIn | Managing communications on social platforms, Website Development - SEO websites | Website in HTML, PHP, WordPress and Angular, Design Services - Logo Design | Graphic Design | User Experience Design | User Interface design, Mobile App mockups | Promotional Videos
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2. SHAADI.COM
IDEA
Provide a global reach to the
bride/groom seeking parties.
It was self-operative and easy.
Use preferences to filter
registration profiles.
May run several different
portals to cater for needs like
different languages.
Virtual meetings are
possible.
Information to be disclosed
can be well decided by the
parties.
Created on: 1996 (18 years
old)
Created by: Anupam Mittal
Audience Appeal: Global
Tagline: Find love arranged
by Shaadi.com
Market share: 35%
It was the first matrimonial
site to receive the coveted
ISO 9000:2001 Certification.
3. Objectives
Business Goals
1. Provide people with a superior
matchmaking experience by
expanding the opportunities
available to meet potential life
partners and build fulfilling
relationships.
2. Display more relevant matches
than any other matrimonial
service
3. Consumer Satisfaction
Consumer Expectations
1. To meet compatible people
Caste preferences
Appearance based preferences
Income/job preferences
Habits/hobbies
2. Have their information kept
private
3. To get reliable information
4. Time saving and efficient
4. Services Offered
Verified Profiles, Assured Contacts, region specific portals and
Mobile Alerts in the online matrimony space.
Mobile app, expert help for writing about me, daily 5
recommendations, shaadi blog which talks about love stories,
relationship advices etc.
Personalized Services: SelectShaadi.com
Wedding Planning: Shaaditimes blog which talks about love
stories, relationship advices etc.
ShaadiCentre.com, network of more than 100 marriage bureaus
across India with a well trained team of relationship advisors to
assist you in search for a partner. Shaadi Centres were pioneered
by the founders of Shaadi.com, the world's largest and most
respected internet marriage facilitating site having more than a
decade of expertise.
Customer Touch Points: Website, Live chat(online), mobile app,
Facebook, twitter, Google+
5. Strategies
1. Professional, Simple and Direct
Communication
2. Personalized Services:
SelectShaadi
3. Occasion Marketing
4. Geographic Segmentation
5. Marketing activities integrated
with Media and Entertainment
Industry.
6. Integrated with print media
Hindustan Times Matrimony
7. Offline Shaadi Centers
8. Key Differentiator: Very clean
interface, no advertisements, very
effective search
9. Ads execution:
Fun and enjoyment
Ads based on real life examples
Key message: Helping today's
youth in making the right
decision in marriage
Reason to believe: Ad
presentation synchronizes with
the youth mind set
6. Awards
Won Silver in Indian Digital Marketing Awards
'Best Use of Social Media in Marketing Award' at The
12th Indira Awards
won the India Digital Award for Best Use of Internet
for Social & Economic Development.
Shaadi.com's Angry Brides campaign has won a Bronze
at the 2012 Internationalist Awards for Innovative
Digital Marketing Solutions
8. introduction
Online Matrimony is an organized web based
Matrimonial/Marriage service facilitating wishful
men and women to find their suitable life partners .
Online Matrimony caters to people spread across the
globe with the help of internet.
Matrimonial sites are specially popular in India and
among Indians settled overseas.
9. Matrimonial sites register users, after which they are
able to upload their profile onto a searchable database
maintained by the website.
On average there are more women “on the market” than
men.
In the 30-36 age group, there are 15 women to one man
In the 26-30 age group, there are 7 women/ man
In the 20-25 age group, the ratio changes and there are 2
men/woman.
Source: www.hindustantimes.com
10. Awareness Customer recognize name of company or one of its
product mix
Exploration Profile searching, Interaction with executives through
phone calls, emails.
Familiarity Completed several transactions .if successful :Next step
If not successful: Switch to Competitors
Commitment If Successful: Word of mouth communication.
If Unsuccessful : False rumors
Separation Disappointed by changes in level of services.
20. Business Goals
• Dominant brand for consumer services through Internet and
mobile.
• They want to combine the tradition and technology.
• Take biggest market share
• To give the best match for users
21. • Opportunity for every individual to realise their personal
potential and achieve financial freedom in a challenging
environment
• Consumer satisfaction
• Profit maximization
22. 1. Provide people with a superior matchmaking
experience by expanding the opportunities available to
meet potential life partners and build fulfilling
relationships.
2. Display more relevant matches than any other
matrimonial service
3. consumer satisfaction
23. BRAND NAME Bharat matrimony Jeevansathi Shaadi
TAGLINE For happy marriages We match better The World's Largest
Matrimonial Service
AUDIENCE APPEAL Global Global Global
BIG IDEA/CONCEPT To tie tradition and Consumer satisfaction Find the perfect match for
technology together and privacy the user
TARGET AUDIENCE Young audience and Orthodox families Mix of Indian families.
liberal families
TONE OF VOICE Friendly, Emotional Professional, Simple, Professional, Direct
Direct
TOP PRIORITY Preference customization PRIVACY, preference protecting privacy and
customization security of their customers
24. 20%
MARKET
SHARE
Bharat mat r imony
40%
Shaadi 35%
Jeevansathi 20%
25. Bharat matrimony is leading because…
1. It has 15 regional portals for members of different
religions.
2. Connects with the youth.
3. Very User-friendly and interesting interface.
4. They offer a service of free doorstep payment
collection. Which makes the customers think its more
reliable and trust worthy.
5. They offer free counseling sessions to their customers
before marriage and also help them organize their
wedding.
27. Advantages of shaadi.com
Millions of Members
Strict Profile Screening Systems
Search Technology
Security & Privacy Controls
Communicate Effectively
“shaadi.com” on the move
Premium Membership