Created for our Las Vegas Social Media meetup! https://www.meetup.com/Social-Media-Las-Vegas/
Based off of the infographic found here: https://www.onblastblog.com/social-media-cheat-sheet/
Created by NeONBRAND: https://neonbrand.com
As a part of the https://Startup.Vegas community, this is the first ReadUp where we read and discuss a startup related book!
This month we read The Mom Test! (https://amzn.to/3SxANLv) The Mom Test is a must-read book for every entrepreneur trying to find their product market fit. Without the tools and resources from The Mom Test, you will likely end up with bad data that has you wasting money where you shouldn't. Don't be a fool. Read this book first!
As part of our Startup Vegas community, we do a monthly founder book club where we read a startup related book. September 2022 we read Traction (https://amzn.to/3rbKh3N). There is a TON of great information for a new startup founder to take away from this book, highly recommend giving it a read.
Protecting Kids in the Digital Age 2022Kenny Eliason
I was asked to teach a quick lesson (one hour) on protecting kids in the digital age. It's such a complex process that hopefully this gives some direction. The science experiment was done on the millennials and even generation Z... tech can be really bad for us if not used correctly. But now we have the knowledge and ability to use it to our advantage and make all of us SUPERHUMAN!
As a part of the https://Startup.Vegas community, this is the first ReadUp where we read and discuss a startup related book!
This month we read Hooked by Nir Eyal. A book about harnessing the power of habit-forming products. Hooked is a quick read packed with a ton of great information.
From a CEO and a Product Designer's perspective, knowing the "Hooked Model" as laid out in the book is going to change the way we create our business.
Standards Night 2022 - Entertainment and MediaKenny Eliason
This document discusses how technologies are designed to take as much of our attention as possible and offers tips on how to become masters of our technology rather than letting it master us. It suggests turning off notifications, auto-play, and using focus modes on devices. It also provides a list of 13 alternative areas to focus our attention, such as volunteering, learning new things, spending time with family, and seeking quiet time.
This document provides instructions for completing a final assignment on innovation and teams. It lists 4 questions to be answered by next Friday at 1:00pm about the ten faces of innovation, the value of different personalities in a group, how to harness diversity in future work, and whether an innovation idea will fail or succeed including potential pivots.
The document discusses the importance of collaboration. It describes the Collaborator persona who values the team over individuals, acts as a coach rather than boss, and helps team members grow into new roles. This persona facilitates collaboration by bringing unlikely partners together, cross-training team members, getting people out of their offices, and using a soccer model where people pass responsibilities to one another.
BGES 202 - The Set Designer, The Storyteller, Innovation Tournament 2021-04-09Kenny Eliason
The document discusses two personas - the set designer and the storyteller. The set designer focuses on improving work settings and making adjustments for privacy and collaboration needs. The storyteller sparks action, transmits values, fosters collaboration, and relates to help lead people into the future. Storytelling is discussed as an important tool for teams, as it builds credibility, unleashes emotions to help teams bond, and gives permission to explore topics while also swaying viewpoints and creating heroes through vocabulary changes. Teams are asked to provide a rough draft story for their innovation tournament idea.
As a part of the https://Startup.Vegas community, this is the first ReadUp where we read and discuss a startup related book!
This month we read The Mom Test! (https://amzn.to/3SxANLv) The Mom Test is a must-read book for every entrepreneur trying to find their product market fit. Without the tools and resources from The Mom Test, you will likely end up with bad data that has you wasting money where you shouldn't. Don't be a fool. Read this book first!
As part of our Startup Vegas community, we do a monthly founder book club where we read a startup related book. September 2022 we read Traction (https://amzn.to/3rbKh3N). There is a TON of great information for a new startup founder to take away from this book, highly recommend giving it a read.
Protecting Kids in the Digital Age 2022Kenny Eliason
I was asked to teach a quick lesson (one hour) on protecting kids in the digital age. It's such a complex process that hopefully this gives some direction. The science experiment was done on the millennials and even generation Z... tech can be really bad for us if not used correctly. But now we have the knowledge and ability to use it to our advantage and make all of us SUPERHUMAN!
As a part of the https://Startup.Vegas community, this is the first ReadUp where we read and discuss a startup related book!
This month we read Hooked by Nir Eyal. A book about harnessing the power of habit-forming products. Hooked is a quick read packed with a ton of great information.
From a CEO and a Product Designer's perspective, knowing the "Hooked Model" as laid out in the book is going to change the way we create our business.
Standards Night 2022 - Entertainment and MediaKenny Eliason
This document discusses how technologies are designed to take as much of our attention as possible and offers tips on how to become masters of our technology rather than letting it master us. It suggests turning off notifications, auto-play, and using focus modes on devices. It also provides a list of 13 alternative areas to focus our attention, such as volunteering, learning new things, spending time with family, and seeking quiet time.
This document provides instructions for completing a final assignment on innovation and teams. It lists 4 questions to be answered by next Friday at 1:00pm about the ten faces of innovation, the value of different personalities in a group, how to harness diversity in future work, and whether an innovation idea will fail or succeed including potential pivots.
The document discusses the importance of collaboration. It describes the Collaborator persona who values the team over individuals, acts as a coach rather than boss, and helps team members grow into new roles. This persona facilitates collaboration by bringing unlikely partners together, cross-training team members, getting people out of their offices, and using a soccer model where people pass responsibilities to one another.
BGES 202 - The Set Designer, The Storyteller, Innovation Tournament 2021-04-09Kenny Eliason
The document discusses two personas - the set designer and the storyteller. The set designer focuses on improving work settings and making adjustments for privacy and collaboration needs. The storyteller sparks action, transmits values, fosters collaboration, and relates to help lead people into the future. Storytelling is discussed as an important tool for teams, as it builds credibility, unleashes emotions to help teams bond, and gives permission to explore topics while also swaying viewpoints and creating heroes through vocabulary changes. Teams are asked to provide a rough draft story for their innovation tournament idea.
BGES 202 - Innovation Tournament Rubric, The Director, The Experience Archite...Kenny Eliason
This document outlines the rules and scoring rubric for an innovation tournament. Teams are tasked with developing a new product idea or improving an existing product. They must research the idea, develop a prototype if possible, and present their pitch. The presentation will be evaluated on research, presentation quality, and idea innovation. A list of judges and teams participating in the tournament is provided. The document also provides examples of past product ideas and tips for effective brainstorming and developing personas to inspire innovation.
This document announces a team project presentation and innovation tournament that will take place on April 30th. Teams of 3 students will develop an innovative product or service idea and present it. Presentations will be 5 minutes with 5 minutes of Q&A from judges and other students. The goal is for teams to further develop their ideas over the summer and potentially start building a business around the winning concepts in the fall.
BGES 202 - Spring 2021 Introduction 2021-01-29Kenny Eliason
This document discusses innovation and teams. It defines innovation as creating uniqueness and value, which results from taking an invention and making it better through commercialization. Teams of 2-3 students will work on innovation projects during class time on Fridays to create monetary value, then present their work and collaboration process. The goals are to explore what innovation is, why people innovate, and how teams can innovate together.
BGES 202 - Working in Groups, The Personas, The Anthropologist 2021-02-05Kenny Eliason
The learning roles help keep your team from becoming too internally focused and remind the organization not to be so smug about what you “know”.
The organizing roles look at budgets and rules as a complex game of chess, and they play to win.
The building personas are often right in the heart of the action, taking what the learning and organizing roles provide, and then execute.
This document contains questions for a final assignment on innovation and teams. It asks the recipient to identify their natural strengths in innovation, how to develop other skills, key lessons for effective teams, and to analyze a proposed innovation idea with estimates of success and potential adjustments. The questions are due back next Friday at 1:00pm.
This document discusses two personas - the caregiver and the storyteller - and their importance for innovation teams. It provides examples of how caregivers can provide personalized service to customers. It also lists seven reasons why storytelling is effective, such as building credibility and bonding teams. The document encourages developing ideal customer profiles, fleshing out ideas, and crafting an "epiphany story" to clearly present innovations to others.
The document discusses different personas that contribute to innovation and teams. It describes the director persona, noting that directors build teams of self-leading people who need little direction. It then discusses the organizing personas who can navigate organizational processes to move things forward. Finally, it discusses the experience architect persona, who focuses on positive interactions and making ordinary experiences extraordinary.
The document discusses different personas that contribute to innovation and teams. It describes the learning personas like the anthropologist and experimenter who gather knowledge, as well as the organizing personas that help navigate processes. Additionally, it outlines cross-pollinators who make connections, hurdlers who solve problems, and collaborators who value the team.
This document discusses the roles of anthropologists and experimenters in innovation teams. Anthropologists are described as socialites who look for inspiration in unusual places and are good at reframing problems. Experimenters are risk-takers who enjoy collaboration and focus on efficiency. The document then discusses how anthropology, the study of human societies and cultures, relates to innovation through examples like Milgram's experiment on obedience and barriers to innovation. It provides tips for gaining customer insights, such as observing customers without judgment and repeating the process of ideating based on findings.
The document discusses problems with traditional brainstorming such as idea blocking, fear, conformity and exhaustion. It then introduces brainwriting as an alternative approach and discusses the benefits of generating a high quantity of ideas. It also describes a fun game used in teams to generate ideas using only words, limited words or just actions. Finally, it discusses prototyping, defining it as a partial implementation of a product that presents external interfaces, and asks the reader to consider why prototyping is useful before posing a question about generating money from sticky notes.
Fix Your S#!T Strategizing and Optimizing Your Marketing - B2B Marketing Expo...Kenny Eliason
https://NeONBRAND.com - Presentation on fixing your operational inefficiencies before optimizing your marketing efforts. When you put marketing money behind poor operational practices, it will only make everything worse. When you have a well-tuned machine, then it's time to increase leads by adding a solid marketing strategy.
Skye Canyon Stake Standard's Night - Entertainment & MediaKenny Eliason
Social media and smartphone apps are designed to capture as much of our attention as possible. We should turn off notifications from these apps to regain control over our technology and focus our attention on more important things, like spending quiet time each night to avoid living a void life with too many distractions.
https://neonbrand.com/definition/schema-markup/
Quick presentation from my Meetup presentation at the Las Vegas WordPress Meetup. Schema Markup should be universally used on every website, and it surprisingly isn't! WordPress makes this easier by having numerous plugins that are available to add Schema markup for you.
This document provides information about family history resources available through the Church of Jesus Christ of Latter-day Saints. It encourages registering for an account at ldsaccount.lds.org/register to access family history tools. Once logged in, there are three main possibilities for family history work: starting a new family history, continuing family history that has already begun, or finding, taking, and teaching family history to others. Links are provided to different family history sections on FamilySearch.org, including pioneers, missionaries, indexing, searching, and personal family pages.
This document discusses search engine optimization (SEO) strategies for WordPress websites. It mentions content, 404 pages, Yoast, keyword optimization, and XML sitemaps as topics covered by Kenny Eliason on SEO for WordPress. The document promotes Kenny Eliason's expertise on optimizing WordPress sites for search engines and includes his social media information.
Inviting friends to like your facebook pageKenny Eliason
How to invite all your friends to like your Facebook Page at once, without this hack it's hard to do it as you have to select your friends one at a time.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
BGES 202 - Innovation Tournament Rubric, The Director, The Experience Archite...Kenny Eliason
This document outlines the rules and scoring rubric for an innovation tournament. Teams are tasked with developing a new product idea or improving an existing product. They must research the idea, develop a prototype if possible, and present their pitch. The presentation will be evaluated on research, presentation quality, and idea innovation. A list of judges and teams participating in the tournament is provided. The document also provides examples of past product ideas and tips for effective brainstorming and developing personas to inspire innovation.
This document announces a team project presentation and innovation tournament that will take place on April 30th. Teams of 3 students will develop an innovative product or service idea and present it. Presentations will be 5 minutes with 5 minutes of Q&A from judges and other students. The goal is for teams to further develop their ideas over the summer and potentially start building a business around the winning concepts in the fall.
BGES 202 - Spring 2021 Introduction 2021-01-29Kenny Eliason
This document discusses innovation and teams. It defines innovation as creating uniqueness and value, which results from taking an invention and making it better through commercialization. Teams of 2-3 students will work on innovation projects during class time on Fridays to create monetary value, then present their work and collaboration process. The goals are to explore what innovation is, why people innovate, and how teams can innovate together.
BGES 202 - Working in Groups, The Personas, The Anthropologist 2021-02-05Kenny Eliason
The learning roles help keep your team from becoming too internally focused and remind the organization not to be so smug about what you “know”.
The organizing roles look at budgets and rules as a complex game of chess, and they play to win.
The building personas are often right in the heart of the action, taking what the learning and organizing roles provide, and then execute.
This document contains questions for a final assignment on innovation and teams. It asks the recipient to identify their natural strengths in innovation, how to develop other skills, key lessons for effective teams, and to analyze a proposed innovation idea with estimates of success and potential adjustments. The questions are due back next Friday at 1:00pm.
This document discusses two personas - the caregiver and the storyteller - and their importance for innovation teams. It provides examples of how caregivers can provide personalized service to customers. It also lists seven reasons why storytelling is effective, such as building credibility and bonding teams. The document encourages developing ideal customer profiles, fleshing out ideas, and crafting an "epiphany story" to clearly present innovations to others.
The document discusses different personas that contribute to innovation and teams. It describes the director persona, noting that directors build teams of self-leading people who need little direction. It then discusses the organizing personas who can navigate organizational processes to move things forward. Finally, it discusses the experience architect persona, who focuses on positive interactions and making ordinary experiences extraordinary.
The document discusses different personas that contribute to innovation and teams. It describes the learning personas like the anthropologist and experimenter who gather knowledge, as well as the organizing personas that help navigate processes. Additionally, it outlines cross-pollinators who make connections, hurdlers who solve problems, and collaborators who value the team.
This document discusses the roles of anthropologists and experimenters in innovation teams. Anthropologists are described as socialites who look for inspiration in unusual places and are good at reframing problems. Experimenters are risk-takers who enjoy collaboration and focus on efficiency. The document then discusses how anthropology, the study of human societies and cultures, relates to innovation through examples like Milgram's experiment on obedience and barriers to innovation. It provides tips for gaining customer insights, such as observing customers without judgment and repeating the process of ideating based on findings.
The document discusses problems with traditional brainstorming such as idea blocking, fear, conformity and exhaustion. It then introduces brainwriting as an alternative approach and discusses the benefits of generating a high quantity of ideas. It also describes a fun game used in teams to generate ideas using only words, limited words or just actions. Finally, it discusses prototyping, defining it as a partial implementation of a product that presents external interfaces, and asks the reader to consider why prototyping is useful before posing a question about generating money from sticky notes.
Fix Your S#!T Strategizing and Optimizing Your Marketing - B2B Marketing Expo...Kenny Eliason
https://NeONBRAND.com - Presentation on fixing your operational inefficiencies before optimizing your marketing efforts. When you put marketing money behind poor operational practices, it will only make everything worse. When you have a well-tuned machine, then it's time to increase leads by adding a solid marketing strategy.
Skye Canyon Stake Standard's Night - Entertainment & MediaKenny Eliason
Social media and smartphone apps are designed to capture as much of our attention as possible. We should turn off notifications from these apps to regain control over our technology and focus our attention on more important things, like spending quiet time each night to avoid living a void life with too many distractions.
https://neonbrand.com/definition/schema-markup/
Quick presentation from my Meetup presentation at the Las Vegas WordPress Meetup. Schema Markup should be universally used on every website, and it surprisingly isn't! WordPress makes this easier by having numerous plugins that are available to add Schema markup for you.
This document provides information about family history resources available through the Church of Jesus Christ of Latter-day Saints. It encourages registering for an account at ldsaccount.lds.org/register to access family history tools. Once logged in, there are three main possibilities for family history work: starting a new family history, continuing family history that has already begun, or finding, taking, and teaching family history to others. Links are provided to different family history sections on FamilySearch.org, including pioneers, missionaries, indexing, searching, and personal family pages.
This document discusses search engine optimization (SEO) strategies for WordPress websites. It mentions content, 404 pages, Yoast, keyword optimization, and XML sitemaps as topics covered by Kenny Eliason on SEO for WordPress. The document promotes Kenny Eliason's expertise on optimizing WordPress sites for search engines and includes his social media information.
Inviting friends to like your facebook pageKenny Eliason
How to invite all your friends to like your Facebook Page at once, without this hack it's hard to do it as you have to select your friends one at a time.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.