Beyond The Fail Whale: Twitter For Lawyers
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Presentation for Avvocating Conference - Advanced Online Marketing Training for Lawyers; 21 January 2010; Seattle WA
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Beyond The Fail Whale: Twitter For Lawyers
- 1. Beyond The Fail Whale: Twitter For Lawyers 21 Jan 2010 - http://www.avvo.com/about_avvo/avvocating
- 2. What We’ll Cover Why Twitter Who’s On Twitter How To Use Twitter
- 3. Enter: The Real-Time Web
- 11. April 2009 “Mobile Technographics®” Mobile Technographics: Understanding The Connected Consumer
- 12. June 2009 “Working iPhone Owners Tap The Mobile Internet” More Working iPhone Owners Use Social Media
- 13. How To Use Twitter Listen Examine Act Progress
- 21. Twitter Lingo Tweet DM RT @ Reply .@ Reply # Hashtags Link Shorteners
- 22. To Follow Or Not To Follow: That Is The (well, one) Question
- 33. Be TransparentBe AuthenticBe RelevantBe Helpful
- 43. The Last Word:Add Value
- 44. If You Have Questions That I Haven’t Addressed…
- 45. Contact Info & Resources Kathy E. Gill@kegillkegill@uw.eduhttp://faculty.washington.edu/kegill http://wiredpen.com/twitter/
- 46. Photo Credits: CC Flickr Images Party: http://www.flickr.com/photos/polvero/3517939540/ Listen: http://www.flickr.com/photos/imh/3297961043/ Examine (Rodin): http://www.flickr.com/photos/elkit/3714323388/ Bull’s Eye:http://www.flickr.com/photos/ogimogi/2223450729 Filing Cabinet: http://www.flickr.com/photos/nickperez/2569423078/ Act: http://www.flickr.com/photos/kevineddy/2449103652/ Progress: http://www.flickr.com/photos/sifter/8995367/
- 47. Other Image Credits Screen captures “Earth” – NASA Clock, Tap - iStockPhoto
- 48. License Creative Commons, share-and-share alike, attribution, non-commercial
Editor's Notes
- http://twitter.com/thatladyj/status/7900237085
- http://twitter.com/keilanyINC/status/7897305283
- http://twitter.com/BoBBiLLz/status/7910338781
- WHY Twitter: Cocktail Party Metaphor - deconstruct
- Breaks Geography – worldwide – news / networking / and for some of you, new clients
- Real time yet asynchronous – less ephemeral than facebook status (no RTs, no search – why do you think Zuckerman wants everyone to make their FB status public?)
- Who’s on Twitter? Still early adopter stage. Very different from FB or LI or MS. Most still use the web, although we think of Twitter as text.
- Impt of mobile – early in the market but growing – question is how fast. Also, re stats, question about their being included since they don’t use twitter.com
- Specifics about iPhone users – make it easy and we will do it (basic adoption theory for middle adopters)
- How to find people to follow? – Twitter Lists
- How to find people or issues or topics? Twitter search (et al)
- Examine – ie, ThinkCompetition, resources, goals, topics – develop your strategy. Twitter is a tool, not “the answer”
- Goals – you have to figure out how Twitter fits into your branding strategy – how much time you have – what you want to do
- Understand the lingo or you can’t set goals!
- BIG question – examples (Hillary, Obama, Edwards) – there is no “right” answer – there’s the answer that is right for you
- Archives. Ugh. Twapkeeper (hashtags) – various services to archive your tweets or do your own – public record! Be cautious of what you say! You can also run searches on topics or people. How are you going to “display” your tweets?
- Act – sometimes solo, sometimes in groups
- Take pictures – tweet between meetings
- Nutshell mail
- Transparency – add value – avoid spam – 80-20 rule …. 30-30-30-10 rule …
- Progress (to move forward)
- TwitterAnalyzer