This document discusses using new technology to optimize live events. It emphasizes engaging attendees both during and after events through technologies like live reporting, crowd-sourcing, interactive formats, and sharing user-generated content. The author advocates starting with clear event goals and addressing problems like driving attendance, ROI, and the attendee experience. Technologies should be chosen based on their effectiveness, appeal, usability, and ability to function flawlessly. A case study highlights an event that used gaming and augmented reality to enhance the experience. Overall, new technologies can help events become ongoing communities rather than single peak experiences.

1. Using New Technology to
Optimize Your Live Event
Liza Bergman/ EVENTS Academy/ Event Tech Circus/ 070513

2. Hi, nice to meet YOU!
Liza BergmanLiza Bergman

3. Our MISSION:
We stimulate the use of new technology
within our event industry, because…
THIS IS OUR FUTURE.

4. REMEMBER…
“You don’t just want “an event”, you
want to achieve a goal. Always keep yourwant to achieve a goal. Always keep your
goal in mind.”

5. www.sendsteps.com
Prepare to vote; keep your phone ready!
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6. A. very high
B. high
My knowledge of new technology in
the event industry is …
B. high
C. medium
D. low
E. very low
# votes: 28 Closed
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7. My knowledge of new technology in
the event industry is …
A.
B.
very high
high
17.9%
46.4%
Closed
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Internet The applicable explanations will be inserted after you have started a session.
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B.
C.
D.
E.
high
medium
low
very low
46.4%
25.0%
10.7%
0.0%

8. The EVOLUTION of events…
Events become less “a peak in time”

9. Community
Think: BEFORE, DURING, AFTER
LIVE eventPRE event POST event

10. Your attendees want to be ENGAGED
New technology can facilitate this

11. The majority of your audience is
OUTSIDE the room
Attendees Couldn’t or
didn’t attend
Don’t know you/
you don’t know
them (yet)

12. An example of these principles…
From out of SPACE…!

13. How can I use technology for my event?
BEFORE
• Create awareness
• News / info
• Invite / registration
DURING
• Live reporting
• Crowd source
• Interactive event
AFTER
• Promotional content
(e.g. Flickr, YouTube,
SlideShare, etc.)• Invite / registration
• Convince (USP’s)
• Improve find ability
• Enforce promotions
• Build a community
• Facilitate networking
• Crowd source
• Create curiosity
• Special offers
• Contest
• Generate traffic
• Interactive event
formats
• Entertain (‘fun factor’)
• Monitoring real-time
• Improve logistics
• Engage your audience
• Facilitate networking
• Reach a larger audience
/ streaming
• Include more people
• Save $ + environment
SlideShare, etc.)
• Thank participants
• Collect and share user
generated content
• Collect feedback
• Collect referrals
• Make them come back
• Keep in touch
• Extend duration
• Follow-up meetups
• Evaluate

14. How to start with technology?
ROI
Event
goals
ROI Target
group
Unique
value or
content
Financial
Start with your EVENT BASICS

15. The ADAPTION of new technology
• What problem does the technology solve? >>> EFECTIVENESS
• Do we even know the technology exists? >>> PROMOTION
• How attractive, appealing or “sexy” is it? >>> APPEAL FACTOR
• What about: easy access, usability, etc.? >>> EFFICIENCY
• Are the instructions very clear? >>> COMMUNICATIONS
• Does it function flawlessly? >>> TRUST & RISKS
• How much is it? >>> COSTS & ROI

16. A. Not open for learning
B. Not enough money
Why is technology lacking behind in
the event industry?
B. Not enough money
C. Technology is very scarry
D. Decision makers are too old
E. Lacking behind? I think we’re doing a good job
F. Another reason # votes: 0 Closed
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17. Why is technology lacking behind in
the event industry?
A.
B.
Not open for learning
Not enough money
13.8%
3.4%
Closed
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B.
C.
D.
E.
F.
Not enough money
Technology is very scarry
Decision makers are...
Lacking behind? I think...
Another reason
3.4%
34.5%
20.7%
0.0%
27.6%

18. What PROBLEM does technology solve?
Biggest challenges for Event Managers:
• Measure and improve event ROI
• Drive attendance (qualitative + quantitative)
• Drive more revenue (in a slow economy) with smaller event budgets
• Overall project management (running multiple projects simultaneously)
• Integrate social media effectively (and keeping up with the changes)
• Enhance the attendee experience
Source: Event Marketing Institute (EMI), 2012

19. Formulating SMART event goals
Education Entertainment
Networking Sales & MR

20. Successful case study (VIDEO)
Aviation Warrior
Company: Inhance DigitalCompany: Inhance Digital
Client: Raytheon (U.S. Army)

21. Event Technology Trends 2013
Hybrid events
Mobile
Gaming
Augmented Reality
RFID

22. I wish you all ENGAGING events…!

23. Liza Bergman
EVENTS Academy
+31(0)6 40 02 55 33
Thank You!
www.speakerscore.com > liza
+31(0)6 40 02 55 33
liza@eventsacademy.nl
www.eventsacademy.nl
Connect via LinkedIn: /lizabergman
Follow us on Twitter: EventsAcademyNL