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© 2021 CuriosityTank
THE UX LEXICON IS BORN
May 2021
Michele Ronsen

Curiosity Tank

michele@curiositytank.com

www.curiositytank.com
clear communication and
understanding for all researchers
PAGE
Nice to meet you! I’m Michele.
4
• Michele Ronsen is a user research executive, coach and
educator. She teaches design and user research to people
around the world. Her corporate trainings and workshops are
inspired by working with Fortune 500s and start-ups for more
than twenty years.
• In 2010, Michele founded Ronsen Consulting, a design and
strategy firm specializing in human-centered research, design
development and hands-on learning programs. Ten years later,
she established Curiosity Tank to help more people ask better
questions in order to make confident decisions.
• In 2020 Michele taught over 3200 students how to ask better
questions and make more informed business decisions.
LinkedIn also honored her with a TopVoices award in the
Technology category.
© 2021 CuriosityTank
THE UX LEXICON IS BORN
May 2021
Michele Ronsen

Curiosity Tank

michele@curiositytank.com

www.curiositytank.com
clear communication and
understanding for all researchers
PAGE
UX and MRX are in flux
6
CX is part of UX but where does MRX fit? Or is it vice versa? We first need to speak the same language to even
figure this out. Historically independent silos are converging. 
 
 
PAGE
Is it a duck? Or is it a rabbit?
7
We bring our language and terms from the perspectives and industries we come from. 
 
 
 
PAGE
Our “UX terminology problem” was
everywhere 
8
I saw this in my classes, when consulting with internal teams, and with my clients. It started to follow me
like a dark cloud.
 
 
 
 
PAGE
So… I did some research
9
 
 
PAGE 10
 
 
PAGE
I envisioned…
11
 
 
PAGE
I envisioned…
12
 
 
PAGE
Crowd-sourcing
13
PAGE
Janet Standen
14
Janet Standen
PAGE
Crowd-sourcing
15
user research
and 
experience
research?
market 
research
and
marketing
research?
generative
vs.
formative 
research
Learnability vs.
discoverability vs.
 findability?
journey 
map vs 
experience
map? 
heuristic
hybrid card 
sort vs. an
open or closed
card sort?
click test
moderated 
vs.
unmoderated
research
Finding
versus an
insight
affinity
map vs.
stakeholder
map
IDI vs IA
vs AI?
PUX vs. NUX
KPI vs.
OKR?
Tech debt vs.
Dogfooding
PAGE 16
Contributors
PAGE 17
Working prototypes (concepts) 
PAGE 18
Evaluative Research
PAGE 19
Which brings us to today
PAGE 20
Demo
PAGE 21
What’s next?
UX Lex: An evolving, interactive glossary of UX research terms.
© 2021 Curiosity Tank
curiositytank.com/ux-lexicon
It’s ironic. Those of us who work in UX, user researchers included, aspire to create terrific
user experiences. That’s what we do. But what we have done with our own terminology is
to create a mess. Eighty UXers from around the globe began to address that problem in
September 2019. Here is a sneak peek of that work. More details, and full credits, to come.
Explore the terms
A
A/B Testing
Accessibility Testing*
Agile*
Affordance*
Analytics*
Archetype*
Artifact*
Attention or
Discoverability test*
B
Benchmark Testing
Bias
C
Card sort
Click test*
Clickstream analysis*
Co-Design*
Cognitive Walkthrough
Competitive analysis*
Content strategist*
Content Strategy*
Contextual Inquiry*
Conversion rate*
CX: Customer
experience*
D
Design Debt*
Design thinking*
Design Sprint*
Designer*
Diary study*
Desirability test*
Documentarian*
Dogfooding*
E
Effective vs. Efficient*
Empathy*
Empathy mapping*
End users*
Error analysis*
Error rate*
Ethics in research*
Ethnography*
Eye-tracking*
Evaluative research
Experience Design*
Expert Review*
F
Featureset*
Fidelity (low and high)*
Field Study*
Finding
Fitt’s Lay*
Flat Design*
FTUX or FTU (First time
user experience)*
Focus group*
Friction*
G
Generative research
Gestalt Principles*
H
Heat map*
Heuristics Analysis*
Hick’s law*
HCD / Human centered
design*
Human Factors*
I
Idea generation*
IDI / In-depth Interview*
In-context interview*
Insight
IA / Information
architecture*
Intercept Interview/
Survey
Intercept Recruitment
J
Jobs-to-be-Done*
Journey mapping
K
KPI / Key Performance
Indicators*
L
Lean UX*
Learnability*
Likert Scale
M
Market research
Marketing research
Mental model
Material Design*
Message or content test*
Measure*
Metrics*
Mindset*
Moderator (for Research)
MVP / Minimum Viable
Product
N
Needs assessment*
Note Taker
NPS / Net Promoter
Score*
O
Observation*
Observer*
P
Paired interviews*
Pain Point*
Panel*
Path*
Participants*
Participatory design*
Pattern library*
Persona*
Primary research*
Product design*
Product Manager*
Product scoping*
Protothon*
Prototype*
PURE Method*
PUX / Previous User
Experience*
Q
Qualitative Research
Quantitative
Quantitative Research*
R
Recruiter*
Recruiting*
Reframing*
Remote usability study*
Roadmap*
S
Sample / Sampling*
Secondary research*
Sentiment Test/Analysis*
Service Design*
Scenario*
Scenario Planning*
Shop-along*
Stack ranking*
Stakeholder
Storyboarding*
Subjects*
Summative research*
Survey*
SUS / System Usability
Scale*SUPRQ /
Standardized Usability
Percentile Rank*
SWOT analysis*
Systems Thinking*
T
Target market*
Task Analysis*
Tech Debt*
Tree Test*
U
UCD / User-Centered
Design*
Unfocus groups*
Unmoderated*
UMUX / Usability Metric
for User Experience*
Use case*
80/20 Rule or Pareto
Principle*
Unit Testing*
Usability*
Usability lab*
Usability test*
Usable*
User Research*
User Researcher*
User Stories*
UI / User Interface*
UX / User Experience*
UXR / User Experience
Research
UXR / User Experience
Researcher
V
Visual Design*
VOC / Voice of
Customer*
W
Waterfall*
Wireframe*
Workflow analysis*
*These terms are still in process.
PAGE 22
And for the UX Lex?
• Decision on scope (and name!)
• Finalize content
• Expert / peer review?
• Management, oversight & funding
• Translation into other languages?
• Volunteers  (project leads, editors, reference, more resources, etc.) 
• Expertise to go from MVP to fully working Beta Test

PAGE 23
Key Takeaways
• Decision Consider crowd-sourcing
• Never assume you are talking the same language as someone else — ask!
• Visit the UX Lex
• UX LEX will help us reinforce the professional status of our industry 
• Helps avoid misunderstanding and confusion and ultimately it will save time
and money!
• Sign up for weekly term definition 



PAGE
PAGE 24
Check it out! 
www.curiositytank.com/
ux-lexicon
PAGE
CuriosityTank.com workshops
25
Hands-on,

deep-dive

remote classes
PAGE 26
Curiosity Tank
PAGE
PAGE 27
I look forward to your
questions in the Q&A!
PAGE 28
PAGE 29
© 2021 CuriosityTank
THANK YOU

PLEASE

KEEP IN TOUCH
General Assembly May 2021
Michele Ronsen

Curiosity Tank

michele@curiositytank.com

www.curiositytank.com

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The UX Lexicon is Born – clear communication and understanding for all researchers

  • 3. © 2021 CuriosityTank THE UX LEXICON IS BORN May 2021 Michele Ronsen
 Curiosity Tank
 michele@curiositytank.com
 www.curiositytank.com clear communication and understanding for all researchers
  • 4. PAGE Nice to meet you! I’m Michele. 4 • Michele Ronsen is a user research executive, coach and educator. She teaches design and user research to people around the world. Her corporate trainings and workshops are inspired by working with Fortune 500s and start-ups for more than twenty years. • In 2010, Michele founded Ronsen Consulting, a design and strategy firm specializing in human-centered research, design development and hands-on learning programs. Ten years later, she established Curiosity Tank to help more people ask better questions in order to make confident decisions. • In 2020 Michele taught over 3200 students how to ask better questions and make more informed business decisions. LinkedIn also honored her with a TopVoices award in the Technology category.
  • 5. © 2021 CuriosityTank THE UX LEXICON IS BORN May 2021 Michele Ronsen
 Curiosity Tank
 michele@curiositytank.com
 www.curiositytank.com clear communication and understanding for all researchers
  • 6. PAGE UX and MRX are in flux 6 CX is part of UX but where does MRX fit? Or is it vice versa? We first need to speak the same language to even figure this out. Historically independent silos are converging.     
  • 7. PAGE Is it a duck? Or is it a rabbit? 7 We bring our language and terms from the perspectives and industries we come from.       
  • 8. PAGE Our “UX terminology problem” was everywhere  8 I saw this in my classes, when consulting with internal teams, and with my clients. It started to follow me like a dark cloud.        
  • 9. PAGE So… I did some research 9    
  • 15. PAGE Crowd-sourcing 15 user research and  experience research? market  research and marketing research? generative vs. formative  research Learnability vs. discoverability vs.  findability? journey  map vs  experience map?  heuristic hybrid card  sort vs. an open or closed card sort? click test moderated  vs. unmoderated research Finding versus an insight affinity map vs. stakeholder map IDI vs IA vs AI? PUX vs. NUX KPI vs. OKR? Tech debt vs. Dogfooding
  • 19. PAGE 19 Which brings us to today
  • 21. PAGE 21 What’s next? UX Lex: An evolving, interactive glossary of UX research terms. © 2021 Curiosity Tank curiositytank.com/ux-lexicon It’s ironic. Those of us who work in UX, user researchers included, aspire to create terrific user experiences. That’s what we do. But what we have done with our own terminology is to create a mess. Eighty UXers from around the globe began to address that problem in September 2019. Here is a sneak peek of that work. More details, and full credits, to come. Explore the terms A A/B Testing Accessibility Testing* Agile* Affordance* Analytics* Archetype* Artifact* Attention or Discoverability test* B Benchmark Testing Bias C Card sort Click test* Clickstream analysis* Co-Design* Cognitive Walkthrough Competitive analysis* Content strategist* Content Strategy* Contextual Inquiry* Conversion rate* CX: Customer experience* D Design Debt* Design thinking* Design Sprint* Designer* Diary study* Desirability test* Documentarian* Dogfooding* E Effective vs. Efficient* Empathy* Empathy mapping* End users* Error analysis* Error rate* Ethics in research* Ethnography* Eye-tracking* Evaluative research Experience Design* Expert Review* F Featureset* Fidelity (low and high)* Field Study* Finding Fitt’s Lay* Flat Design* FTUX or FTU (First time user experience)* Focus group* Friction* G Generative research Gestalt Principles* H Heat map* Heuristics Analysis* Hick’s law* HCD / Human centered design* Human Factors* I Idea generation* IDI / In-depth Interview* In-context interview* Insight IA / Information architecture* Intercept Interview/ Survey Intercept Recruitment J Jobs-to-be-Done* Journey mapping K KPI / Key Performance Indicators* L Lean UX* Learnability* Likert Scale M Market research Marketing research Mental model Material Design* Message or content test* Measure* Metrics* Mindset* Moderator (for Research) MVP / Minimum Viable Product N Needs assessment* Note Taker NPS / Net Promoter Score* O Observation* Observer* P Paired interviews* Pain Point* Panel* Path* Participants* Participatory design* Pattern library* Persona* Primary research* Product design* Product Manager* Product scoping* Protothon* Prototype* PURE Method* PUX / Previous User Experience* Q Qualitative Research Quantitative Quantitative Research* R Recruiter* Recruiting* Reframing* Remote usability study* Roadmap* S Sample / Sampling* Secondary research* Sentiment Test/Analysis* Service Design* Scenario* Scenario Planning* Shop-along* Stack ranking* Stakeholder Storyboarding* Subjects* Summative research* Survey* SUS / System Usability Scale*SUPRQ / Standardized Usability Percentile Rank* SWOT analysis* Systems Thinking* T Target market* Task Analysis* Tech Debt* Tree Test* U UCD / User-Centered Design* Unfocus groups* Unmoderated* UMUX / Usability Metric for User Experience* Use case* 80/20 Rule or Pareto Principle* Unit Testing* Usability* Usability lab* Usability test* Usable* User Research* User Researcher* User Stories* UI / User Interface* UX / User Experience* UXR / User Experience Research UXR / User Experience Researcher V Visual Design* VOC / Voice of Customer* W Waterfall* Wireframe* Workflow analysis* *These terms are still in process.
  • 22. PAGE 22 And for the UX Lex? • Decision on scope (and name!) • Finalize content • Expert / peer review? • Management, oversight & funding • Translation into other languages? • Volunteers  (project leads, editors, reference, more resources, etc.)  • Expertise to go from MVP to fully working Beta Test

  • 23. PAGE 23 Key Takeaways • Decision Consider crowd-sourcing • Never assume you are talking the same language as someone else — ask! • Visit the UX Lex • UX LEX will help us reinforce the professional status of our industry  • Helps avoid misunderstanding and confusion and ultimately it will save time and money! • Sign up for weekly term definition 
 

  • 24. PAGE PAGE 24 Check it out!  www.curiositytank.com/ ux-lexicon
  • 27. PAGE PAGE 27 I look forward to your questions in the Q&A!
  • 30. © 2021 CuriosityTank THANK YOU
 PLEASE
 KEEP IN TOUCH General Assembly May 2021 Michele Ronsen
 Curiosity Tank
 michele@curiositytank.com
 www.curiositytank.com