Web analytics for Marketing & Communications - Best Practice Methodologies for a Socially Networked World
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Sam Phillips' presentation at Internet World, on 27th April 2010 in the Email, Mobile and Analytics Theatre
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From a test of seven of the leading tools, this white paper highlights a number of key considerations to bear in mind when choosing the right tool.
The Future of Enterprises - Social by Birth
This is a great white paper from Tata Consultancy Services describing the challenges to collaboration in the workplace
Unlocking Social CRM for your Organisation (Keynote)
This document summarizes a presentation on using social CRM to leverage social media for customer management. It discusses how social media has changed CRM and the customer purchase funnel. It provides 5 strategies for using social media and emphasizes identifying your organization's social media presence, managing listening and engagement, and using the right tools. It also stresses the importance of developing programs with clear goals, objectives, metrics and actions to take based on social media insights.
Building trust on your brands using social media tools
This document discusses how businesses can build trust in their brands using social media tools and strategies. It emphasizes that selecting the right social media tools is an important part of developing an effective social media strategy. Social media app stores play a unique role by providing neutral recommendations on tools to help organizations select those best suited for their goals and needs. The document provides advice on developing a social media strategy, including starting internally, choosing the right networks and tools to engage customers, and using app stores or directories to find appropriate applications.
Enterprise Social: Your Future Neural Network
This document discusses how enterprise social platforms can help large organizations overcome common communication challenges by establishing an internal "neural network". It identifies issues such as information being locked into hierarchies, reward systems not aligned with collaboration, and difficulty measuring internal costs. Next-generation social platforms aim to address these issues by integrating all organizational data, identifying patterns to support talent retention, and accelerating business performance. However, simply implementing a platform is not enough - organizations must establish clear goals and business cases to realize the benefits of internal social networking. The social layer has potential to become the "neural network" of an enterprise by facilitating boundary-free collaboration if implemented properly.
Shaping Tomorrow - Guide - Introduction - May 2019
The updated world's challenges below show the top threats and opportunities as they are forecasted to be seven years from now. You can check out what you don't know about these, and specific topics of interest to you, using the search box above, or the links below to begin planning and actioning your response.
Fiona mullan interview
Fiona Mullan is the senior HR director for Microsoft's APAC region. She discusses how social media is challenging traditional organizational structures by enabling more open information sharing. She emphasizes that companies need a clear social media strategy that leverages the technology to improve communication, engagement, and innovation while mitigating risks. She advises starting with high-value uses of social media and demonstrating success to gain support for broader implementation and change management.
Marketers: the future is ready for you now
Extensive research from TNS proves that social media and search data can accurately predict the results of brand tracker surveys months in advance. The implications for market research are enormous.
social media analytics.pdf
1. Social media analytics involves gathering data from social media channels to support business decisions and measure the performance of actions.
2. It uses specifically designed software to retrieve and analyze keywords, topics, and other data across social media platforms through search and web crawling.
3. Social media analytics provides insights into trends, conversations, customer sentiment, and competitors that can be used to make strategic business decisions regarding product development, customer experience, branding, and more.
Staffing Tools Meme Spring Mail Deck042010
This document discusses how the MemeSpring tools can help staffing teams by intelligently filtering social media and other online sources to find the most relevant candidates and opportunities based on contextual information. It highlights benefits like increased placements, shorter cycles, and better candidate fits. The tools allow recruiters to search, track, share and discover tailored insights from across the web to improve their recruiting processes.
Social Media Management Systems: How to Build a Case for Adoption and Choose ...
Social Media Management Systems: How to Build a Case for Adoption and Choose ...Shoutlet, a Spredfast Company
As social media programs grow, the need for a social media management system becomes evident for many companies. This paper dives into how to get buy-in for an investment in social marketing software, common challenges that can be overcome with an SMMS platform, and how to create a unique checklist of feature requirements based on your brand's social media goals.The Rise of Enterprise Social Networks
The document discusses the rise of enterprise social networks and their benefits for companies. It notes that while only 3% of companies report being fully networked and seeing substantial benefits, those companies that do utilize social technologies internally can double their productivity through better communication and collaboration. The document advocates that companies build true internal communities using enterprise social networks to empower employees, connect people and resources, and help the company adapt to changes. It provides examples of how some companies have successfully implemented enterprise social networks.
Digital Media Usage in the Workplace: Policy Guidance
Digital leaders in business outperform their peers in every industry. Businesses that invest in technology enabled customer engagement and internal operations initiatives are, on average 26%, more profitable and enjoy 12% higher market valuations.2 Given the ease with which they enable collaboration, social media has the potential to supercharge customer and employee communications.
© www.ericschwartzman.com
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Laura McFarlane - Strategy & the Agency Model - 4A's Strategy Festival 2013
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