Dookans provides an online food ordering service for mobile food vendors, addressing consumer issues like finding trucks, cash-only transactions, and long lines. The platform allows customers to locate trucks, make mobile payments, and avoid queues, while offering truck owners visibility through schedules and marketing services. Seeking $500,000 for expansion in Portland, Dookans aims to enhance its software and improve marketing efforts.

1. Food Truck Ordering
1
© 2016 Dookans ‐ Confidential and Proprietary

2. 2
 Food truck/cart hub
 Find, Order and Pay
 What the Trucks App
Dookans at a Glance
Online food ordering service for mobile food vendors
© 2016 Dookans ‐ Confidential and Proprietary

3. 3
How It Works?
© 2016 Dookans ‐ Confidential and Proprietary

4. 4
Truck Process
 Customer orders and pays
 Order is sent to printer
 Customer picks up food
 Truck is paid weekly
© 2016 Dookans ‐ Confidential and Proprietary

5. 5
 Only online ordering service for food trucks
 Proven turnkey solution
 Launching in Portland 2016
Dookans at a Glance (cont’d)
© 2016 Dookans ‐ Confidential and Proprietary

6. 6
Problem — Consumer
Consumers’ problems are:
 Finding trucks
 Cash only
 Long lines
© 2016 Dookans ‐ Confidential and Proprietary

7. 7
Solution
An application that:
 Locates trucks (where and when)
 Accepts mobile payment
 Bypass lines
© 2016 Dookans ‐ Confidential and Proprietary

8. 8
Problem — Owner
Owners’ problems are:
 Visibility (location, menu, schedules)
 Marketing
 Credit card processing
© 2016 Dookans ‐ Confidential and Proprietary

9. 9
Solution
A service that:
 Lists locations, menus and schedules
 Includes email and social marketing
 Accepts multiple payment types
© 2016 Dookans ‐ Confidential and Proprietary

10. 10
What the Trucks
 Displays schedules, menu
 Online orders
 Saves time
 Marketing
© 2016 Dookans ‐ Confidential and Proprietary

11. 11
Revenue model is per-transaction
Business Model
 Setup fee of $150
 9% transaction fee
 Food trucks paid by ACH
 GrubHub and Yelp avg. 15%
© 2016 Dookans ‐ Confidential and Proprietary

12. 12
Fast casual restaurant space (e.g., Panera Bread, Chipotle)
 Over 37,000 mobile food vendors (source: IBIS)
 Expected revenue ’17 $2.7 billion (source: Inuit)
 9% YOY growth (source IBIS)
Market
© 2016 Dookans ‐ Confidential and Proprietary

13. 13
Competition
© 2016 Dookans ‐ Confidential and Proprietary

14. 14
Dookans is seeking $500,000 for 2016
 Enter Portland market
 Behavioral marketing
 Software enhancements
 Hire additional key personnel
What’s Next
© 2016 Dookans ‐ Confidential and Proprietary

15. 15
Use of Proceeds
© 2016 Dookans ‐ Confidential and Proprietary

16. 16
Exit by acquisition — GrubHub, Yelp, Amazon, Foodler and Groupon
Recent Acquisitions
Some Sweet Exits
© 2016 Dookans ‐ Confidential and Proprietary

17. 17
© 2016 Dookans ‐ Confidential and Proprietary