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1. NATIVETUNG Confidential - Do not distribute
Web Content & The Global Frontier
March 15, 2011

2. 2NATIVETUNG Confidential - Do not distribute
Global Markets: The Final Frontier
71% of Internet users do not speak English.
52% of online users prefer to purchase and communicate in their native language.
汉语$1.1 Trillion GDP
276 Million Online users
Français68 Million Online users
$2.2 Trillion GDP
‫اﻟﻌرﺑﯾﺔ‬
59 Million Online Users
$1 Trillion GDP
Deutsch
61 Million Online Users
$2.8 Trillion GDP
Português$.6 Trillion GDP
58 Million Online Users
124 Million Online users
Español$3.1 Trillion GDP
日本語94 Million Online Users
$4.3 Trillion GDP
Italiano34 Million Online Users
$1.4 Trillion GDP
한국어
34 Million Online Users
$.6 Trillion GDP
English
464 Million Online Users
$14 Trillion GDP

3. 3NATIVETUNG Confidential - Do not distribute
Websites Struggle to Engage Global Markets
Global Users
While Internet companies effectively target customers outside of local and regional
borders, most fail to reach past national borders and target global customers,
often due to language barriers.
???
???
???
Let’s see a
movie
tonight!
Limited
time
offer!!!
C U l8tr.
Cheers.
What is wrong
with the
product?
Hello. How are you
today?
Websites
Buy one
get one
free!

4. 4NATIVETUNG Confidential - Do not distribute
Translation Solutions are Inadequate
The $14.5 Billion Translation Industry has not reached it’s full market potential,
because it has failed to deliver innovative solutions that meet the complex needs of
the companies that own online content platforms
“The untapped market potential (for Digital Translation) is much higher (than $65 Billion), but the problem is
still getting buyers on board.” -Global Watchtower, September 2008
API
Manual
Complex, Costly
Non-real-time
Poor Quality,
Non-real-time
Cumbersome,
Slow, Expensive
Portal
Online Content
Platforms
Global Users
Translation Solutions
iPhone

5. 5NATIVETUNG Confidential - Do not distribute
Scalability = Mainstream Adoption
$10B
$20B
1975 2000 2005 2010 2015
Revenue
Scalability
$30B
$40B
2020
Manual
Fully
Automated
- $65 Billion+
Market Opportunity
Internal Apps
- $14 Billion (2008)
Distribution
Advanced
Translations
Basic
Translations
Infrastructure
Digital Content,
Client/Server, Email
“c u 2morrow”
“I will see you
tomorrow”
OpenSource ISV Applications
Commercial ISV Applications
Proprietary Platforms
?
?
? - $25 Billion (2013)
3rd
Party App/Platform
Integration
“The untapped market potential (for Digital
Translation) is much higher (than $65 Billion)”
-Global Watchtower, September 2008
Basic
Translations
“I will see you
tomorrow”
“Te veré mañana”
Advanced
Translations
“c u 2morrow” “hasta mañana”
Human
Translation
- $1Billion (1995)
- $4 Billion (2000)

6. 6NATIVETUNG Confidential - Do not distribute
The Future of Online Language Translation
NativeTung provides a first of its kind solution that makes it possible for any content
platform to seamlessly support Real time Automated Translation technology
Global Users
Online Content
Platforms
Enterprise Global
Management
(SaaS Solution)
Automated
Translation
Translation Quality
Control
Automated
Review
Manual
Review
Globalization
Analytics
Language Service Providers
ThirdPartyPlatform
Integration
Post-Processor
Pre-Processor

7. 7
Adding Foreign Languages Improves Site Traffic!!!
•1560% page view growth
•Increase in less than 1 week
•23 Page views-> 780 page views
30 foreign languages
added to website
Website Source: bash.ch
NATIVETUNG Confidential - Do not distribute
German
French
Spanish
Chinese
English

8. 8
Who are the early adopters?
Google,
Microsoft,
Yahoo!
???
Adoption
lifecycle for
Automated
Translation
Technology
Innovators Visionaries Early Majority Late Majority Laggards
NATIVETUNG Confidential - Do not distribute
Publishers
Foreign
Banner Ad
English
Banner Ad

9. 9NATIVETUNG Confidential - Do not distribute
Publisher Global Revenue Lifecycle
NativeTung automatically
translates content assets
into foreign languages.
2. Translate
Content
Spanish
French
Chinese
German
Japanese
Publisher
creates domestic
content
1. Create
Domestic
Content
English
Foreign content
indexed and ranked
by foreign search
engines
3. Index
Content
Publisher paid by
international ad
networks
5. Pay
Publisher
4. Monetize
Foreign ad
Impressions
Foreign ad
impressions
are monetized.
NativeTung enables publishers to leverage their existing content assets to monetize
foreign audiences.

10. 10NATIVETUNG Confidential - Do not distribute
Grow Global Business in 3 Steps
NativeTung’s translation platform allows customers to quickly globalize their
site. Once setup, we help customers identify and target underserved global
market opportunities for maximum growth.
Translate your site into
multiple languages
Review global market
opportunities and foreign
language engagement on
your site.
Optimize global market
growth by improving site
language support,
translation quality and SEO.
2. Analyze
3. Grow
1. Create
$$$

11. 11
Product Comparison

12. 12NATIVETUNG Confidential - Do not distribute
Demonstration

13. 13NATIVETUNG Confidential - Do not distribute
Well Positioned for Market Leadership
• Real Product
– 2-1/2 years of R&D
– Beta stage underway
• First-of-its-kind, proprietary technology that will revolutionize
online translation industry:
– First real-time automated commercial translation solution
– First content application-agnostic capability
– First global analytics tool for global user activity and opportunity reporting
– First automated quality control capability
• Management team has strong Enterprise and Consumer-
based Internet industry experience
– Oracle, Yahoo!, and PeopleSoft experience
– Extensive online advertising industry expertise

14. 14NATIVETUNG Confidential - Do not distribute
Management Team
• Idris Manley – Founder and CEO
– Leadership roles at Oracle and Yahoo!
• Shelley Iocona – VP of Marketing & Business Development
– Leadership roles at DirectTV, Yahoo! and Shopzilla
• Sushil Ronghe – Director of Engineering
– M.S. in Information Technology
• Neal Sainani – Director of Product Management
– Key product roles at PeopleSoft and Yahoo!

15. 15NATIVETUNG Confidential - Do not distribute
Customer Tiers
Tier 3
Tier 2
Tier 1
Proprietary
Content
Systems
Commercial
Content
Systems
Open Source
Content
Systems
100s of Customers
10,000s of Customers
1,000,000s of
Customers

16. Q&A

17. 17NATIVETUNG Confidential - Do not distribute
We Want You!
• If you are a Publisher or Website Owner…
– www.nativetung.com
• If you are a VC…
– Self-funded; Seeking Seed Capital financing
– idris@nativetung.com
• If you are Press…
– Let’s get the word out
– shelley@nativetung.com

18. 18NATIVETUNG Confidential - Do not distribute
For More Information
• Visit NativeTung
– http://www.nativetung.com
• Visit Our Community
– http://community.nativetung.com
• E-mail
– info@nativetung.com