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Beyond Fast 
How to fund, design, build, and monetize your ambitious 
software products and start-ups -- faster. 
Rob Meadows 
CEO 
Oct 30 - 2014
Top Start-up & Product Risks: 
Market 
2 
Financing Product Technology 
We must eliminate risks faster to increase our odds of success.
3 
A Fast World A Faster World 
• Next Day 
• Next Hour 
• Soon 
• Now 
• Seconds 
• Milliseconds 
• 1 click 
• No clicks
4 
Fast Financing Faster Financing 
• Angels + 
• Your Customers 
• Friends & Family + 
(Crowd Funding) 
• Venture Capital
5 
Fast Product Faster Product 
• A Great Idea 
• Lean/Agile 
• MVP 
• A Great Pain Point 
• Workshops 
• Prototype
6 
Fast Product Faster Product 
• Your Experience 
• User Feedback 
• Fail Fast 
• Customer Interviewing 
• Analytics + User Testing 
• Build The Right Thing
7 
Fast Design Faster Design 
• Wireframes 
• Design Samples 
• Mockups 
• Whiteboard + Prototype 
• Style Tiles 
• Dynamic Style Guide
8 
Fast Technology Faster Technology 
• Mobile web 
• No Tests 
• Pair Programming 
• MVP 
• Native mobile 
• Test-Driven Development 
• Pull Requests 
• V1
9 
Fast Technology Faster Technology 
• Performance Profiling 
• New Relic 
• Midnight Deployments 
• CI/CD 
• In-house/Outsourced 
• Partnerships
Fast Money Faster Money 
• SEO/SEM 
• Ads 
• App Purchases 
10 
• Customer Referrals 
• Subscriptions 
• In-App Purchases
Example: Style Tiles in Photoshop 
11
Example: Dynamic Style 
12 
Guide in Sketch
Example: Prototype in Invision 
13
14 
We are a digital product development and 
venture firm. Our mission is to enable everyone 
in the world to create extraordinary technology. 
hello@originate.com

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Beyond Fast: How to fund, design, build, and monetize your ambitious software products and start-ups -- faster. // ICMA 2014

  • 1. Beyond Fast How to fund, design, build, and monetize your ambitious software products and start-ups -- faster. Rob Meadows CEO Oct 30 - 2014
  • 2. Top Start-up & Product Risks: Market 2 Financing Product Technology We must eliminate risks faster to increase our odds of success.
  • 3. 3 A Fast World A Faster World • Next Day • Next Hour • Soon • Now • Seconds • Milliseconds • 1 click • No clicks
  • 4. 4 Fast Financing Faster Financing • Angels + • Your Customers • Friends & Family + (Crowd Funding) • Venture Capital
  • 5. 5 Fast Product Faster Product • A Great Idea • Lean/Agile • MVP • A Great Pain Point • Workshops • Prototype
  • 6. 6 Fast Product Faster Product • Your Experience • User Feedback • Fail Fast • Customer Interviewing • Analytics + User Testing • Build The Right Thing
  • 7. 7 Fast Design Faster Design • Wireframes • Design Samples • Mockups • Whiteboard + Prototype • Style Tiles • Dynamic Style Guide
  • 8. 8 Fast Technology Faster Technology • Mobile web • No Tests • Pair Programming • MVP • Native mobile • Test-Driven Development • Pull Requests • V1
  • 9. 9 Fast Technology Faster Technology • Performance Profiling • New Relic • Midnight Deployments • CI/CD • In-house/Outsourced • Partnerships
  • 10. Fast Money Faster Money • SEO/SEM • Ads • App Purchases 10 • Customer Referrals • Subscriptions • In-App Purchases
  • 11. Example: Style Tiles in Photoshop 11
  • 12. Example: Dynamic Style 12 Guide in Sketch
  • 13. Example: Prototype in Invision 13
  • 14. 14 We are a digital product development and venture firm. Our mission is to enable everyone in the world to create extraordinary technology. hello@originate.com