The document outlines a 10 step marketing plan for Avida CityFlex Towers BGC. It targets professionals, entrepreneurs and doctors aged 30+ earning at least 90k who need property for residence and business. Avida CityFlex is competitively priced compared to similar projects and is unique in offering residential and home office units. The marketing strategy emphasizes being close to family while working and focuses on niche targeting through various promotional activities and events.
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In our Marketing Management (MARMA) class, we were asked the question, "Do you exist in the digital world?"
I found out that the digital world barely knows me and that I am thankful that I am not Brazilian Portuguese or else I will be bullied for life.
See the slides for my findings.
Beyond Fast: How to fund, design, build, and monetize your ambitious software...Originate
"Beyond Fast: How to fund, design, build, and monetize your ambitious software products and start-ups -- faster" presented by Rob Meadows, CEO of Originate at ICMA 2014.
В темные времена доминации Internet Explorer на рынке браузеров, тестировщик оставался один на один с тестируемым приложением, и лишь усердие, трудолюбие и крепкий алкоголь могли спасти его от безумия и профессионального выгорания.
К счастью, времена изменились. Современные браузеры скрывают в себе множество полезных функций и имеют тысячи плагинов, способных помочь тестировщику веб приложений. Я расскажу вам о браузерных плагинах, которые значительно облегчили тестирование верстки, поизводительности, отзывчивости сайта, позволили мне ускорить выполнение рутинных задач, а также повысили личную эффективность.
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Desde ProBogotá Región presentamos un análisis del Plan de Ordenamiento Territorial vigente, con el propósito de aportar elementos que contribuyan a que el próximo POT pueda ser aplicable en la práctica y que realmente favorezca un crecimiento equilibrado y sostenible de la ciudad con base en la gestión eficiente del suelo.
Amrapali The Hemisphere is one of the popular residential developments in Greater Noida. Get complete details like price list, payment plan, floor plan, etc at Myrealestate.in
In our Marketing Management (MARMA) class, we were asked the question, "Do you exist in the digital world?"
I found out that the digital world barely knows me and that I am thankful that I am not Brazilian Portuguese or else I will be bullied for life.
See the slides for my findings.
Beyond Fast: How to fund, design, build, and monetize your ambitious software...Originate
"Beyond Fast: How to fund, design, build, and monetize your ambitious software products and start-ups -- faster" presented by Rob Meadows, CEO of Originate at ICMA 2014.
В темные времена доминации Internet Explorer на рынке браузеров, тестировщик оставался один на один с тестируемым приложением, и лишь усердие, трудолюбие и крепкий алкоголь могли спасти его от безумия и профессионального выгорания.
К счастью, времена изменились. Современные браузеры скрывают в себе множество полезных функций и имеют тысячи плагинов, способных помочь тестировщику веб приложений. Я расскажу вам о браузерных плагинах, которые значительно облегчили тестирование верстки, поизводительности, отзывчивости сайта, позволили мне ускорить выполнение рутинных задач, а также повысили личную эффективность.
Los errores que no podemos volver a cometer en el nuevo POTProBogotá Región
Desde ProBogotá Región presentamos un análisis del Plan de Ordenamiento Territorial vigente, con el propósito de aportar elementos que contribuyan a que el próximo POT pueda ser aplicable en la práctica y que realmente favorezca un crecimiento equilibrado y sostenible de la ciudad con base en la gestión eficiente del suelo.
Amrapali The Hemisphere is one of the popular residential developments in Greater Noida. Get complete details like price list, payment plan, floor plan, etc at Myrealestate.in
Area- 450sq ft
Price- 9600per sq ft
EARTH ICONIC is a lifetime opportunity to earn extra income on your investment and also enjoy the handsome property appreciation
Earn 12% p.a. assured return
Located on 60 Mts. Wide sector roads in Sector – 71, Gurgaon. EARTH ICONIC Commercial Development is of approx. 3.5 Acres proposed Service Apartment . Internal court is interconnected to Service Apartments.
You can contact on 9810108454, 9718183160
3 strategies in earning your 1st million as a real esate entrepreneur in 2020...Johann Paul Gregory
1. Why becoming a real estate entrepreneur is the right thing to do for 2020?
2. Use videos as your branding edge for 2020. You may want to explore 3D / VR / Drones as part of your marketing edge too
3. Differentiate yourself from others through your level of professionalism and highest level of service being provided to your clients
"Golf Drive affordable residential apartment at sector-63-A, Gurgaon on Golf Course Extension Road (Golf Course Road) is liable to fulfill the demand of the group living comforts at affordable price.
Close to the proposed metro station, IG International Airport and easy connectivity to NH-8, promise to not make any compromise on the harmony of mind or the better convenience when to think travelling and accessibility to other important places in Delhi NCR.
The Most Promising Address
For those who work in Gurgaon and are tired of travelling from Delhi to Gurgaon
For those who work in Delhi NCR and are looking for a decent accommodation within budget
Close to the Golf Course Road
Close to the proposed Rapid Metro Station
Close to upcoming Malls in nearby areas
Close to Metro Station Huda City Center
Close to National Highway-8
Affordable Housing is in 5.90 acres of Land with 3 types of apartments.
Type 1 A: carpet area (350 sqft) with Balcony (70 sqft)
Type 2 A: carpet area (598 sqft) with Balcony (95 sqft)
Type 2 C: carpet area (597 sqft) with Balcony (95 sqft)
Affordable Housing Features:-
Fixed Rate @ Rs. 4000/- per sq.ft. on Carpet Area (As fixed by Govt. of Haryana)
No Extra Charges i.e. EDC/IDC/Car Parking/PLC/Club Charges etc.
Allotment by draw by officials of Govt. of Haryana
Affordable Housing License issued by Haryana Govt.
Possession Time (Max.) 4 years from allotment
Maintenance Free for 5 years after occupancy
Bank Finance Available for successful applicants
Golf Drive Affordable Housing Specifications:-
Broad specifications of the apartment
Bedrooms /Halls /Kitchen /Toilets /Balconies: Vitrified & antiskid Ceramic Tiles, Wall Finish: Plaster with OBD, Wall tiles: Ceramic Tiles, Kitchen: Slab platform, Single bowl SS sink, Doors: Painted Hard Wood Frame Door, Windows: MS Z-section Frame, Chinaware & CP Fittings: Switches/sockets: Railing: M.S.
Project Highlights :
The Price is all Inclusive.
No PLC, EDC/IDC, Car Parking Charges.
Allotment by Lucky Draw ( In the Presence of Govt. Officials, Committee consisting of STP, DC & Representative of Director General Town & Country Planning.
Possession within 4 Years.
Price only for Carpet Area and Not Super Area.
Limited period scheme.
Pollution Free Environment.
Eligibility Criteria
All Income Groups
First Preference to one who has not been allotted any flat / plot in any HUDA developed colony / sector or any licensed colony in any of the Urban Areas in Haryana, UT of Chandigarh and NCT Delhi.
An applicant can make only one application
About the Builder – License issued by the Department of Town and Country Planning, Haryana
The Department of Town and Country planning (DTCP), Haryana has issued SUNRAYS (BADERWAL) GUR-63A AHP a license under the Affordable Housing Policy 2014. The details are as under:
digitalmarketingindigopak@gmail.com
Indigo456
Indigo Heights is a landmark skyscraper being built in the business and trading hub of Lahore that is 3 C3 Gulberg III Noor Jehan Road between the famous Liberty Market and M.M.Alam Road (Hussain Chowk).
The 22-storey Heights consists of advanced car parking comprising of 3 underground basements for Luxury Apartment Owners, Office, Business and Shop owners and visitors. 5-Floors are dedicated for commercial shops and top brands outlets.
1 bed, 2 bed and 3 bed luxury apartments have 11-floors. One floor is for virtual offices and Indigo Developers have whole one floor for their own offices.
Indigo Heights is being built by Indigo Developers setting new standards for customer satisfaction and quality construction.
Orchids reflects a very unique design and concept that truly helps life bloom in all its splendor. Designed to be a green,smart and visually appealing residential space that will be home to 167 luxury apartments, it will also be an IGBC Gold rated Green project offering 2,3,4 BHK apartments and Pent house options. A very expansive, feature rich Club house will make Orchids a sought after residential abode for the discerning few.
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The park that runs the entire length of site, allowing tall tree planting forms a green reserve and buffer from the upcoming busy road. There is also a promenade that will be developed, linking the 3 access cores of the three blocks and guiding the user from the main reception lobby, offering a constant view of this front park. A variety of enclosed, open and semi-open recreational spaces will form points of interest along this path.
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A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
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The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
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How to use additional "Lenses"
Where to source original video ideas
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10 step by step marketing plan
1. 1
10 STEP
Marketing Plan for
Avida CityFlex Towers BGC
Aileen Viado
November 2014
http://aiviado.blogspot.com
2. Disclaimer
This 10 Step Marketing Plan is part of the mandatory
requirements of Prof. Remigio Joseph De Ungria’s
AGSB marketing management class.
The data included in this report are based on publicly
available data such as those on internet websites,
news, package declarations, public reports.
When appropriate, data are “masked” so as not to
create unexpected conflicts.
The reports are posted and linked on slideshare, blogs
and facebook so that there is easier sharing among
students from different marketing classes.
http://aiviado.blogspot.com
3. Steps 1 to 5
For Professionals,
Entrepreneurs & Doctors
1. Professionals, Entrepreneurs, Doctors aged 30 and
above with house hold income of at least 90k
2. Who needs a property/ investment, wants good
quality
3. Can choose Megaworld, Alveo Land, Robinsons
Land
4. Gap is all other projects in BGC only offers
residential units whereas Cityflex Towers offers
home office units
5. The market size is P560B, Niches is P3.8B.
http://aiviado.blogspot.com
4. Steps 6 to 10
PTM with specific need
6. Product: Avida CityFlex Towers BGC
7. Price: Lower than Megaworld and Alveo,
almost the same price as Robinsons
Land.
8. Promo: Print, Booth, Events, Website
9. Place: Malls and other populated places
10. Winning Strategy: Niche Approach with
specific need
http://aiviado.blogspot.com
5. 1. PTM are practical but
recognized value
30 to 60 years old, Male or Female, Class AB and C1,
Single or Married
Professionals in managerial positions who do business in
BGC or Makati, Entrepreneurs who wants to conduct
business at home in a prime area, Doctors who wants to
hold clinic in BGC
Not a first time property buyer, while practical they
recognized value and are willing to pay for a premium of
quality, desires a peaceful environment in a prime area
http://aiviado.blogspot.com
6. Working with family nearby
Reference: Maslow’s Hierarcy of Needs Marketing Management, 11th ed, Philip Kotler
6
Ability to buy a condo in a prime area
is a status symbol
I want to work with my family just nearby
I need a home or area for business
http://aiviado.blogspot.com
7. 2. PTM demand work-life
balance
Needs: Needs shelter: home and an area for
business, needs to be closer to family for work-life
balance, gain self-esteem, and achieve Self-actualization
Wants: Professionals choose Cityflex Towers for its
quality and prime location, Entrepreneurs and
Doctors choose Cityflex Towers for they will be able
to conduct business with their family nearby.
Demands: They demand value, quality, good location,
peaceful environment, and work-life balance
http://aiviado.blogspot.com
8. 3a. Competitors with different
propositions
Direct: Megaworld, Alveo Land, Robinsons
Land
Indirect: Residential and commercial
properties for lease
Variables: Price, Location, Purpose
http://aiviado.blogspot.com
9. Avida CityFlex is the only one
that meets the residence &
business purpose
Price/
Purpose
Matrix
as of 2011
Residence Business Residence &
Business
High
price
Low
Price
Megaworld
One Uptown
Residences
Alveo High
Street South
Corporate Plaza
Robinsons Land
The Trion Towers
Avida Cityflex
Towers
Price vs. Purpose Matrix
Avida CityFlex
Towers
http://aiviado.blogspot.com
Avida Cityflex
Towers
10. Brand positioning of Avida
CityFlex
as of 2011
Benefit Positioning vs. Brand Matrix
Functional Benefit
Megaworld One
Uptown
Residences
Alveo High Street
South Corporate
Plaza
Robinsons Land
The Trion Towers
Avida CityFlex
Towers BGC
Prime Location
Value for Money/ Sound Investment
Quality
Work-Life Balance
Flexible Payment Term
Affordable Quality Office Space
Upscale
Life at the top
World Class
Efficient
Property Management
On-time Delivery
Harder to stand out amidst the competitive clutter.
http://aiviado.blogspot.com
11. 4. Emphasize being closer to
family and value for money
Avida CityFlex Towers BGC is the only condominium
property that can be both use for residence and
business.
Efficiency and being upscale has not been addressed
by the product.
Emphasis on being closer to family and loved ones and
the value you will get for just buying one property for
two purposes.
http://aiviado.blogspot.com
12. 5a. Over 500k new units in
the market in just 2 years
4Q of 2013
License to sell were given to 280,396 units in
2013 and 376, 046 units in 2012. (Colliers
International)
19. 6b. What makes Avida
CityFlex Towers different?
The only one that offers SoHo (Small
Office Home Office)
It has 2 different lobbies for residential
and office units
Only one that offers loft type residential
unit
20. 6b. Avida CityFlex Towers
offers loft type unit
Executive Studio Unit – approx. 36.93 sq. m
2 Bedroom Unit – approx. 58.21 sq. m
1 Bedroom with Loft – approx. 60 sq. m
SoHo Unit – approx. 40.39 sq. m
Office Unit – approx. 40.39 sq. m
21. 7. Price
Residential condo price in
BGC ranges from 4M to 18.5M
Approximate Price in millions
Unit Type Floor Area (sq. m)
Megaworld
One Uptown
Residences
Alveo High
Street South
Corporate
Plaza
Robinsons
Land The
Trion Towers
Avida
CityFlex
Towers BGC
Executive Studio 36.93 4
One Bedroom 44.1 5.65
46.46 4.5
One Bedroom Loft 60 6.5
2 Bedroom 58.21 6.8
59.38 7.3
89 11.5
SoHo 40.39 5
Office 40.39 5
3 Bedroom 146.95 18.5
97.43 10.25
4 Bedroom/ Penthouse 294 38.2
Junior Office 90 16
Corner Office 170 27
22. 7. Price
Avida and Robinsons are
almost the same price
Approximate price per sq. m
Unit Type
Megaworld One
Uptown
Residences
Alveo High
Street South
Corporate
Plaza
Robinsons
Land The
Trion Towers
Avida CityFlex
Towers BGC
Residential 127,000.00 107,000.00 108,000.00
Office 168,000.00 123,000.00
23. 7. Price Conclusion
Avida is 1% higher than Robinsons
and 15% to 27% lower than
Megaworld and Alveo
Relative Prices vs. Avida Units
Unit Type
Megaworld
One Uptown
Residences
Alveo
High
Street
South
Corporat
e Plaza
Robinson
s Land
The Trion
Towers
Avida
CityFlex
Towers
BGC
Residential 115% 99% 100%
Office 127% 100%
33. 9. Avida captures even the
International market
Booth set up at malls and other populated
places
International and Provincial Roadshows and
Events
Inquiries can be done through: Hotline,
Website, Live Chat, Walk-ins, Agents
34. 10. What is the generic
winning strategy?
Avida’s main strategy is to dominate the
niche market of professionals, entrepreneurs,
and doctors who wants to do business in
BGC and be closer to family.
Avida CityFlex is reasonably priced that
brings value for your money
35. Steps 1 to 5
For Professionals,
Entrepreneurs & Doctors
1. Professionals, Entrepreneurs, Doctors aged 30 and
above with house hold income of at least 90k
2. Who needs a property/ investment, wants good
quality
3. Can choose Megaworld, Alveo Land, Robinsons
Land
4. Gap is all other projects in BGC only offers
residential units whereas Cityflex Towers offers
home office units
5. The market size is P560B, Niches is P3.8B.
http://aiviado.blogspot.com
36. Steps 6 to 10
PTM with specific need
6. Product: Avida CityFlex Towers BGC
7. Price: Lower than Megaworld and Alveo,
almost the same price as Robinsons
Land.
8. Promo: Print, Booth, Events, Website
9. Place: Malls and other populated places
10. Winning Strategy: Niche Approach with
specific need
http://aiviado.blogspot.com