Steeri Oy offers a marketing automation solution called KayakPlus Dialog that allows companies to automate customer care processes using triggers and personalized email, SMS, and mail campaigns. The solution integrates customer data from various sources to identify the right audiences for different customer care actions. It also includes tools for building audiences, creating triggers, scheduling campaigns, and reporting on metrics. Steeri acts as a partner to help clients assess their needs, plan customer care models, and implement a successful marketing automation process.

1. Steeri Oy
Marketing Automation

2. Why Marketing
Automation?

3. 3
Triggered email messages get
119% higher click-through rates
than "business as usual"
messages.
Source: Epsilon

4. Event-triggered marketing can
potentially save 80% of your direct
mail budget.
Source: Gartner Research

5. Customers wait more
personalized and timely
customer care

6. Steeri offers solution to take
Kayak data to be source of
marketing automation’s
customer care process –
triggers and audience

7. 7Steeri Oy 25/2/15
Marketing Automation by KayakPlus
Dialog – This is how we do it
Phase1.
Describe The most
important care
models:
Automate
subscription
retargeting,
Campaign follow-
up,…
Phase 2.
Pilot: Steeri manages
triggers, audience
from Kayak, email,
printed mail, call-out
lists and SMS
content, metrics for
two care model
Phase 3.
User trainings and
ad hoc campaigns
=
Customer Care to
marketing
department
Phase 4.
Next customer care
models and
integrate to web
behaviour

8. 8
What is KayakPlus Dialog?
• Solution includes Query tool which enables multiple data sources (default data source is
Kayak) to create and maintain customer care actions
–  Integrate Customer DW, circulation system and customer care actions to one UI to
make marketing targets
• Service contains ready made direct channels to email and SMS marketing. User friendly UI to
manage customer care models and actions. All message tracking, bounce management
and testing included in service. Easy to adopt, easy to use.
• MailChimp email marketing tool integrated to Kayak. This enables making of personalized
emails without any manually created lists.
• All customer actions in circulation system or CRM can be triggered to start customer care
actions at KayakPlus Dialog
– Address change notification, temporary address change notification, order confirmations,
subscription suspensions,… Bring upsell to each action to customer

9. 9Steeri Oy 25/2/15
Metrics, Audience
builder, Triggers,
Activation and
Scheduling
Personalized SMS
Personalized emails
Printed mail
Call out lists
Marketing DW
Integration options: email, sftp, Orange Contact
Integration options: email, sftp
Actions to channelsMarketing AutomationMarketing DW
Web behaviour
KayakPlus Dialog

10. 10Steeri Oy 25/2/15
Steeri as a Marketing Automation partner
Creative
Services and
Campaign
strategy
Marketing
Services
Deliverability
Services
Technology
Services
Reporting
and Analytics
Assessments
= We are strong
= We have customer success process
= We have partners

11. 11Steeri Oy 25/2/15
Marketing automation needs – our questions to start the
discussion
• Which operations you want to automize in marketing automation?
• Do you have already planned customer care models?
• What is estimated marketing communication freqvence? How many times you
want your customer should get communication in half a year?
• Which are The main triggers when you see you need to be in connection to your
customers?
• Which are The main measures to describe success in your marketing?
• Which are The main customer segments you have specified? And which of those
does not have good enough customer care?

12. Steeri Oy
Tammasaarenkatu 5
00180 Helsinki
Tel. 010 217 6430
Fax. 010 217 6420
Email: info@steeri.fi
www.steeri.fi