Presentation at Picnic 2009 Congress. What is the potential for co-creation? What is the reality behind so-called best practices?

2. Favela Fabric ‐ Picnic 2009 ‐ Beyond Cocreation

3. MOBILIZING SOCIAL CAPITAL

4. CO‐CREATION CHARACTERISTICS
Actor Actor Actor Actor Actor
VALUE CHAIN
Reverse integration
Aggregation of dispersed resources
Collective effort experience
Cross pollination of ideas insights
Synthesized output

5. OBJECTIVES
SUSTAINED INNOVATION
COLLABORATION EMPOWERMENT
SENSITIVITY
ADVOCACY
ACCELERATION

6. METHODOLOGY
Concept
Platform Program Process
Favela Fabric ‐ Picnic 2009 ‐ Beyond Cocreation

7. RECENT WORK
Favela Fabric ‐ Picnic 2009 ‐ Beyond Cocreation

8. INTERNAL COLLABORATION
CHANGE MANAGEMENT
TRANSPARENCY

9. INTERNAL COLLABORATION
SUSTAINED INNOVATION
TRANSPARENCY

10. CITIZEN PARTICIPATION
PUBLIC DEBATE
PUBLIC ACTION
Favela Fabric ‐ Picnic 2009 ‐ Beyond Cocreation

11. MEASURING SUCCESS
NOT JUST BUT ALSO
Numbers.. Implementation..
– Participants – Ideas
– Visits – Processes
Output.. Process..
– Ideas – Integration of co‐creation tools
– Quality of ideas Attitude shift..
– Comments – Pro‐dialogue (let’s continue!)
– Votes – Anti‐dialogue (we are not ready, it’s useless)
Experience.. Networking..
– Positive, rewarding – Sustained core of users
– Negative, frustrating – Communities (of Practice)
Favela Fabric ‐ Picnic 2009 ‐ Beyond Cocreation

12. ROCKY REALITY
Favela Fabric ‐ Picnic 2009 ‐ Beyond Cocreation

13. Extraordinary
Normal

14. Act
Talk

15. Register Engage

16. Compelled Compelling

17. Tool Nature

18. Selling Listening

19. Social Media
Change Management
Design Thinking
Social dynamics
Mediation
CO‐CREATION REQUIRES SOCIAL BUSINESS DESIGN
Favela Fabric ‐ Picnic 2009 ‐ Beyond Cocreation

20. CO‐CREATION ON THE CHEAP WILL DISAPPEAR
Ethics
Low reciprocity
Just a contest
Unpredictable outcome
Erosion authenticity

21. PRACTICE WHAT YOU PREACH QUESTION OUR OWN BELIEFS
PRACTICE THE GOSPEL
SOLICIT OUTSIDE HELP
SEE WHAT HAPPENS
Favela Fabric ‐ Picnic 2009 ‐ Beyond Cocreation

22. RAUL LANSINK
CEO FAVELA FABRIC
raul.lansink@favelafabric.com
Frederiksplein 1 1017 XK Amsterdam
The Netherlands
Photos used with Creative Commons license
www.favelafabric.com Favela Fabric ‐ Picnic 2009 ‐ Beyond Cocreation